TOSCA and OpenTOSCA: TOSCA Introduction and OpenTOSCA Ecosystem OverviewOpenTOSCA
TOSCA is a new standard facilitating platform independent description
of Cloud applications.
OpenTOSCA is an open source TOSCA ecosystem including the modeling tool "Winery", the TOSCA runtime "OpenTOSCA", and the self-service portal "Vinothek".
TOSCA and OpenTOSCA: TOSCA Introduction and OpenTOSCA Ecosystem OverviewOpenTOSCA
TOSCA is a new standard facilitating platform independent description
of Cloud applications.
OpenTOSCA is an open source TOSCA ecosystem including the modeling tool "Winery", the TOSCA runtime "OpenTOSCA", and the self-service portal "Vinothek".
MediaScope Friday News Round-Up - Oct 30, 2015deniseshriv
Week Ending October 30: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending Oct 16deniseshriv
Week Ending October 16: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
Week Ending October 9: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Homeless in a heatwave | PR moments: using cultural trends and seasonal event...CharityComms
Laura McLellan, head of business development, Evolve Housing + Support and Kate Beard, account director, Amazon PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presenting Our Strategy for 2030 BB News International an initiative of Worlds Leading Media Conglomerate Group of Companies www.bbnewsin.com www.prsinternationalgroup.com #prs #strategy #2030 #world #news
Our exceptional PR services are designed to amplify your brand's voice, captivate your audience, and establish a lasting impression in today's competitive landscape. We understand that effective Public Relations is more than just press releases; it's about crafting compelling narratives, fostering meaningful connections, and cultivating an influential brand image.
Strategic Storytelling: Our team of seasoned PR professionals excels in crafting narratives that resonate. We transform your brand's messages into engaging stories, ensuring that every interaction leaves a memorable impact.
Media Relations Mastery: With our extensive network of media contacts, we secure valuable coverage across diverse platforms. From mainstream media to niche publications, we ensure your brand gains the spotlight it deserves.
Influencer Engagement: We harness the power of influencer partnerships to amplify your brand's reach. By identifying and collaborating with key influencers, we create authentic connections that resonate with your target audience.
Thought Leadership Establishment: Position yourself as an industry authority with our thought leadership strategies. We guide you through curated content creation and strategic platform placement to showcase your expertise.
Data-Driven Insights: Making informed decisions is crucial. Our PR services are underpinned by data-driven insights, allowing us to continually refine our strategies for optimal results and maximum
Measurable Results: Our success is defined by the measurable outcomes we deliver. We provide comprehensive analytics that highlight the effectiveness of our PR campaigns, ensuring transparency and accountability.
Global Reach, Local Impact: Whether you're looking to expand your global presence or make a local splash, our PR services are adaptable to various markets, cultures, and languages
MediaScope Friday News Round-Up - Oct 30, 2015deniseshriv
Week Ending October 30: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending Oct 16deniseshriv
Week Ending October 16: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
Week Ending October 9: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Homeless in a heatwave | PR moments: using cultural trends and seasonal event...CharityComms
Laura McLellan, head of business development, Evolve Housing + Support and Kate Beard, account director, Amazon PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presenting Our Strategy for 2030 BB News International an initiative of Worlds Leading Media Conglomerate Group of Companies www.bbnewsin.com www.prsinternationalgroup.com #prs #strategy #2030 #world #news
Our exceptional PR services are designed to amplify your brand's voice, captivate your audience, and establish a lasting impression in today's competitive landscape. We understand that effective Public Relations is more than just press releases; it's about crafting compelling narratives, fostering meaningful connections, and cultivating an influential brand image.
Strategic Storytelling: Our team of seasoned PR professionals excels in crafting narratives that resonate. We transform your brand's messages into engaging stories, ensuring that every interaction leaves a memorable impact.
Media Relations Mastery: With our extensive network of media contacts, we secure valuable coverage across diverse platforms. From mainstream media to niche publications, we ensure your brand gains the spotlight it deserves.
Influencer Engagement: We harness the power of influencer partnerships to amplify your brand's reach. By identifying and collaborating with key influencers, we create authentic connections that resonate with your target audience.
Thought Leadership Establishment: Position yourself as an industry authority with our thought leadership strategies. We guide you through curated content creation and strategic platform placement to showcase your expertise.
Data-Driven Insights: Making informed decisions is crucial. Our PR services are underpinned by data-driven insights, allowing us to continually refine our strategies for optimal results and maximum
Measurable Results: Our success is defined by the measurable outcomes we deliver. We provide comprehensive analytics that highlight the effectiveness of our PR campaigns, ensuring transparency and accountability.
Global Reach, Local Impact: Whether you're looking to expand your global presence or make a local splash, our PR services are adaptable to various markets, cultures, and languages
Similar to Mediai Friday News Round-Up - W/E Dec 4, 2015 (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,350
who
subscribe
to
MediaScope’s
Friday
morning
newsleBer…
Each
Friday
MediaScope
produces
a
weekly
news
round-‐up
for
the
Media
i
network
which
is
broadcast
in
over
50
media
agencies
&
major
publishers…
2. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,350
who
subscribe
to
MediaScope’s
Friday
morning
newsleBer…
Market
moves
this
week…
-‐ Industry
OrganisaDon
–
AIMIA
–
goes
into
liquidaDon
-‐ Match
Media
wins
Kinky
Boots
account
-‐ Daimler/Mercedes
Benz
stays
with
FoundaDon
3. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,350
who
subscribe
to
MediaScope’s
Friday
morning
newsleBer…
People
moves
this
week…
-‐
Cummins
&
Partners
appoints
Rebecca
Bezzina
as
its
new
Managing
Director
while
James
Greet
joins
as
Chief
Media
Officer
-‐
Olia
Krivtchoun
moves
to
Match
Media
as
Head
of
InnovaDon
4. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,350
who
subscribe
to
MediaScope’s
Friday
morning
newsleBer…
People
moves
this
week…
-‐
MediaCom
promotes
Andrew
LiUlewood
to
‘Head
of
Knowledge
of
North
America’
based
in
NYC
-‐
with
Juan
Franco
moving
to
MarkeDng
AnalyDcs
for
Aust
-‐
The
Dentsu
Aegis
Network
launches
Dentsu
Mitchell
in
Perth
to
be
lead
by
Adrian
Roeling
&
Michelle
Testa
