The AgendaThe evolution of sports broadcastingwith Moz Dee, Darren Gough & Stan CollymoreOverview of the Mobile & Tablet marketwith Nic Newman, Managing Director, TigerspikePanel Q&A Session
The evolution of sports broadcasting –with Moz Dee, Darren Gough & Stan Collymore
Content driving growth on talkSPORT.co.ukA record1.7 MILLIONunique users(up 600% in 6 months)A record9 MILLIONpage impressions(up 400% in 6 months)
Social media growth41,560Facebook friends(up 56% in last 3 months)
Comments show  our audience is engaged
Social media growth58,100followers on Twitter(up 44% in last 3 months)
2nd highest number of followers in UK radio171,994 followers (up 55% in last3 months)58,472 followers    (up 44% in last3 months)49,464 followers    (up 23% in last3 months)31,068 followers    (up 21% in last3 months)15,300 followers    (up 15% in last3 months)
Highest in commercial radio58,472 followers    (up 44% in last3 months)15,300 followers    (up 15% in last3 months)
Social media growth16,000subscribers to YouTube channel16 MILLION total upload views
Darren Gough@DGoughie@talkSPORTDRIVE
Putting a Drive Time show together using  social media…
Stan Collymore@TSCollymore
Planning for a typical matchday commentary with social media and enabling interaction on Call Collymore…
Overview of the Mobile & Tablet marketwith Nic Newman, Managing Director, Tigerspike
UTV and Personal MediaNic Newman, MD EMEA, Head of Strategy
As devices evolvepersonal media devices are becoming the first screen
450 million smartphones will be sold in 20111.1 billion smartphones will be sold in 201569 million tablets will be sold in 2011294 million tablets will be sold in 2015*Source: Gartner forecast April 2011
mobile  internet  usage  will exceed desktop by 2010Morgan Stanley – Internet Trends, April 2010
Smartphone market share 2010 - 2015Pad = market leader
Flexible monetisation optionsApple continues to dominate with device, usage and no. apps
Tablet market share 2010 - 2015Pad = market leader
Flexible monetisation optionsThe iPad will dominate the tablet market for next 12 months
They are changing the way we live and workTigerSpike Innovation Lab Presentation:‘What’s Happening in Mobile’
Introducing
Building a relationship with your audience
And getting closer than you have before
Going beyond the Sport News?Social  EnvironmentRelated NewsSport News

Engaging our audience utv pitch

Editor's Notes

  • #23 ALL CONNECTEDAll these devices will talk with one another to help enhance your life. This is all possible and not too far away.BedroomTablet & mobile devices will dominate the bedroom where TV’s and PC’s might not be available.Your mobile will turn on the coffee machine 10minutes before you need to wake upKitchenCookbooks will be replaced by tablets, and your fridge will run a variety of application which remember the contents of your fridge and help you build a shopping listYour fridge will alert you mobile that you’ve run out of milk, and your mobile will tell you the closet place available to buy some.WATCH VIDEO (HYPER REALITY) http://www.youtube.com/watch?v=fSfKlCmYcLcBathroomYour mirror will display the weather, news highlights, and even your health stats such as blood pressure using internal microchips within you.Garage:Using automobile apps your Mobile will warm you car seats for you before you leave the houseMusic will continue from where you left off inside.App store available for a range of in car appsYour house will come to life when you car arrives in the garage – turn on lights, music, heating etc…LoungeYour connected TV be the centre of entertainment in the lounge. Navigation, volume and similar settings will be gesture controlled.Your coffee table will be an interactive touch screen surface which will interact with your mobile or tablet device, extending the experience (i.e Messages, Videos/pictures, video calling, games)
  • #28 So, what’s happening right now. What trends are we seeing?
  • #31 These days most of us will watch TV whilst we’re on our phones, laptops or tablets. Attention is now divided. The BEST position your brand could be in is to have users engaging with your content using more than 1 device at once. (i.e. tablet and TV).