GFR Media

1. The leading media company
in Puerto Rico

2. Developing business solutions that connect and delight
communities of interest, powered by the reach, brand equity and
audience intelligence of our media platforms.

3. and ecosystem
Our brands

4. Leading newspapers in Puerto Rico
Facts
El Nuevo Día is the leading
newspaper in Puerto Rico:
 The only newspaper with home
delivery and print distribution on
weekends
 Favorite newspaper among
locals over any other newspaper
 Favorite digital news platform
 Top local app usage
Primera Hora is the favorite
free newspaper in Puerto Rico:
 Free daily with with an
aggressive street distribution and
+125 promoters in traffic lights
every morning
 Favorite free newspaper
 2nd favorite digital news platform
 2nd local app usage

5. P18+ Monday-Friday
852K
P18+ Monday-Sunday
1.2M
Newspaper
readership (1)
Reader
satisfaction (2)
9 out of 10 readers of El Nuevo Día and Primera Hora
would recommend our brands to others.
Source: (1) Nielsen Scarborough PR Study 2017 R2 (Sept 2016-May 2017). (2) The Research Office -Prime Prospect Analysis Study June 2016 – Net Promoter Score. .
Newspaper reach
Facts

6. Preferred print newspaper
In Puerto Rico
24%
13%
El Vocero
59%
In the most recent study, El Nuevo Día and Primera Hora where chosen by Puerto Ricans
as their favorite newspaper.
] SME Marcas Que Marcan 2017 [
#1 Newspaper
in Puerto Rico

7. El Nuevo Día’s distribution
New distribution model
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
New
Distribution
Total Q2 2017
110K 110K 155K 135K135K 125K 155K
 Distribution increase throughout the week, with emphasis on Wednesdays and
Sundays newspapers
 65% average daily distribution in Home Delivery
 Only newspaper with print distribution on Saturday and Sunday
 30K+ average daily E-Paper Digital subscribers
 Currently carrying out a sampling strategy to convert potential subscribers
 Exclusive distribution at all Meson’s stores in Puerto Rico
114,860 115,102 153,377 127,019 128,689 112,894 152,860
Source: Atabex – Daily distribution of El Nuevo Día

8. Primera Hora’s distribution
New distribution model
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
New
Distribution
Total Q2 2017
130K 130K 155K 155K215K - -
 Primera Hora relaunched as a Free daily in November 2017, including its free digital
edition
 Increased its weekly distribution from 345K to 785K.
 Strategic distribution at street lights and stores with a Power Day on Thursdays.
 +125 promoters at the street lights giving out the free newspaper
 Exclusive distribution at all Burger King drive thru
62,315 54,504 55,834 64,724 63,489 52,781
Source: Atabex – Daily distribution of Primera Hora

9. Power days
El Nuevo Día & Primera Hora
310K
Wednesday
newspapers
350K
Thursday
newspapers
290K
Friday
newspapers
Distribution increase Monday to Friday50%
Source: Atabex – Daily distribution of El Nuevo Día and Primera Hora

10. Massive digital reach
In Puerto Rico
4.8M
Users
43.3M
Pageviews
Web + Apps
37.7M
Pageviews
Web
2.1M
Fans
637K
Followers
3.7M
Users
40.8M
Pageviews
Web + Apps
27.3M
Pageviews
Web
1.7M
Fans
517K
Followers
Source: Google Analytics (Jan 2018). Facebook and Twitter (YTD Jan 2018)

13. Preferred digital platform
in Puerto Rico
15%
10%
Don’t know
55%
In the most recent study, El Nuevo Día and Primera Hora where chosen by Puerto Ricans
as their favorite digital platform.
] SME Marcas Que Marcan 2017 [
20%
None

14. Local top Apps
in Puerto Rico
In the digital and mobile behavioral study, El Nuevo Día and Primera Hora ranked in the
top most used apps in Puerto Rico.
] SME Digital & Mobile Behavioral Study 2017 [
Banco
Popular
1 2 3 4 5
ATH
Móvil
wapa.tv

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