IPC Media would be a good institution to distribute my media product. IPC creates content across multiple platforms including print, online, mobile and tablets. They engage with over 26 million UK adults, almost two thirds of UK women and over 40% of UK men. IPC Connect specifically provides powerful reach among mass market women, with magazines read by 9.4 million women and digital brands reaching over 5.3 million unique users.

1. 7. WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?

2. SEYMOUR
Seymour have 13% share of the total magazine market and the Frontline
Group, including Seymour, has 42% share. This gives them the stability
and clout to drive my magazine sales, in an increasingly volatile market
place. Seymour is the largest distributor of UK magazines internationally,
exporting magazines to over 90 countries.
They also run their own independent sales club (Seymour Select), which
enables their publishers to promote and communicate directly to 1,200 of
the UK’s leading independent retailers fast and securely.

3. IPC MEDIA
 With more than 60 iconic media brands, IPC creates content for multiple platforms, across
print, online, mobile, tablets and events.They engage with 26 million UK adults - almost
two thirds of UK women and over 40% of UK men.Their award winning portfolio of
websites reaches over 25 million global users every month.
 IPC Media is committed to working in partnership with its consumers, advertisers,
business partners and employees to deliver exceptional value, service, innovation and
creativity.
IPC connect
IPC Connect is IPC Media's mass market women's division with a range of brands that
provide powerful reach. Connects magazines are read by 9.4 million mass market women,
which equates to 49% of all mass market women, while its digital brands reach over 5.3
million unique users and deliver 35 million page impressions every month.

4. TECHNOLOGY
 Technology now owns a massive percentage of information and there are billions of
people who use technology, many without realising. It could be mobile phones, internet,
radios etc. In the 21st century technology has grown massively and this is the first place
people would look if the want to find something out, such as new magazines. For example
newspapers are now expanding to apps so that they are part of the technology range.
They have done this as they realise that people are buying less newspapers and are going
online to find out information instead, so by them making the newspaper online they are
able to advertise to a much bigger and wider variety audience.