2. Launch strategy for #SugarSmartCity
Spark awareness of
debate through mass
media
Publicise the harm that
sugar causes with key
stats
Get people talking
through social media on
hashtag #SugarSmartCity
3. Comms strategy for #SugarSmartCity
Comms campaign
combining media
relations, marketing,
digital and social media
Experts, case studies and
Jamie’s people on hand
for the media
Key media briefed a week
ahead of event
4. National broadcast
Targeted key national
broadcast stations to
build profile nationally
for campaign
Major feature on ITV’s
Good Morning Britain
featuring Brighton &
Hove City Council
consultant in public
health Dr Katie
Cumming in Brighton
restaurant
5. Press Association story
fed to all national
newsdesks
Targeted stories to key
health and consumer
journalists on national
newsdesks
National newspaper websites
7. Featured as top story on
BBC Radio Sussex
breakfast show
Front page of local
paper the Argus
for two
consecutive days
Local media
8. Guardian - 42.6 million worldwide unique visitors monthly
Independent - 53.4 million unique visitors monthly
Radio 2 - 15.1 million a week
Radio 5 Live – 5.8 million a week
Good Morning Britain – ITV – 560k viewers average
BBC SE TV – 750k
ITV Meridian – 750k
Argus 26k and online -117k audience reach including both print and online
Radio Sussex Breakfast - 254k reach a week
Latest TV - 210k audience reach per month
Brighton & Hove News - 100k visitors per month
Juice FM - 70k each week
Heart FM – 50k each week
Twitter - 29k
Facebook 4.2k fans
Brighton & Hove City Council intranet - the Wave 8k
Reach (opportunities to view/read/hear)
