2. Bauer
Bauer Media is a division of the Bauer Media Group, Europe’s
largest privately owned publishing Group. The Group is a worldwide
media empire offering over 300 magazines in 15 countries, as well
as online, TV and radio stations.
Bauer Media is a multi-platform UK-based media Group consisting
of many companies collected around two main divisions –
Magazines and Radio - widely recognised and rewarded as being
industry innovators.
In 1994, the company bought a small magazine called For Him
Magazine which is now the core of the best-selling international
multi-platform brand FHM.
Bauer Media is a sister company of H Bauer Publishing, publisher of
the UK's biggest TV listings, Take a Break and Bella.
Bauer has a wide range of magazines that all vary on topic and
target audience making them appeal to a wide range of consumers
therefore advertising their other magazines to a wide range of
people.
3. Why choose Bauer?
Bauer is the largest privately owned
publishing group. This would benefit my
magazine as it would be published by a
world wide media organisation meaning
the advertisement possibilities would be
prosperous.
Bauer have had experience of taking a
small magazine and making it successful as
they did it when the company bought a
small magazine called For Him Magazine
which is now the core of the best-selling
international multi-platform brand FHM.
4. IPC MEDIA
IPC Media is a Time Warner Company. Time
warner is a global media group meaning
advertisement would be vast, also the money
from time warner would give your magazine a
great financial backing.
With more than 60 iconic media brands, IPC
creates content for multiple platforms, across
print, online, mobile, tablets and events. We
engage with 26 million UK adults - almost two
thirds of UK women and over 40% of UK men.
Our award winning portfolio of websites
reaches over 25 million global users every
month.
TIME WARNER: Time Warner Inc., a global
leader in media and entertainment with
businesses in television networks, film and TV
entertainment and publishing, uses its industryleading operating scale and brands to
create, package and deliver high-quality content
worldwide through multiple distribution
outlets.
5. Why choose IPC?
Because IPC Media is a Time Warner
Company Time warner is a global media
group meaning advertisement would be
vast, also the money from time warner
would give your magazine a great financial
backing.
They have more than 60 magazines
meaning your magazine could be
published in various magazines that
appeal to a varied target audience.
Time warner could advertise my magazine
in a cinema, and have access to wide
media platforms
6. FUTURE PLC
Future is an award-winning international media
group and leading digital business. We reach more
than 58 million international consumers a month
and create world-class content and advertising
solutions for passionate consumers online, on
mobile and in print. We hold leading positions in
Technology, Photography, Creative &
Design, Games, Film, Music, Women’s
Creative, Sport and Auto..
In the last twelve months our video content had
over 132 million views, while Future has over 6.5
million followers across all main social media
networks.
Last year we sold more than 19 million
magazines, that’s 37 magazines every minute. Our
most well-known brands include T3, Total
Film, Cycling Plus, Mollie Makes and Xbox: The
Official Magazine. Future also exports or syndicates
over 218 publications to 82 countries, making us the
UK’s number one exporter and licensor of magazine
content.
7. Why choose FUTURE PLC ?
Future PLC is a multi national media platform
they reach figures of 37 magazines a minute,
meaning my magazine would be part an award
winning successful company
They also have a digital video based side to the
company which would mean my magazine
could be published on more than one media
platform
8. Total readers! NME (IPC MEDIA)
The blue line represents the amount of magazines in circulation.
The red line represents the amount of people that read the circulated magazines.
The red line is higher than the blue line because in a house hold more than one person may read the magazine purchased.
There is a strong negative coloration of print based media declining through the years. This caused the amount of magazines in
circulation to decline. This could be due to the uprising of technology and digital media making magazines being accessible on
phones or computers making the print based magazine’s sales deplete.
9. Total Readers! Q (Bauer MEDIA)
The red line represents the amount of people that read the circulated magazines.
The blue line represents the amount of magazines in circulation.
The red and blue line are crossing as in some months there were more magazines in circulation than there were sold.
There is an overall negative correlation as the rise of technology is effecting the media driving less people to buy print
based products.
10. Total Readers SPIN (SPINMEDIA)
This table shows how many visitors the publishers website has got in the us alone.
The official media website 30,000,00 spending collectively over 287,000,000 minutes spent on the website.
This shows that people are using digital media in vast amounts, thus causing a decline in the sales of print based media
Spin magazine is now published as a webzine, I have included this to show the uprising of digital media and the decline
of print based media as technology advances
11. NME (IPC MEDIA)
These statistics suggest that he readers of NME are mostly young males that are in full time
work. This is the target audience I am looking to appeal to with my magazine.
12. Q (BAUER MEDIA)
These statistics show that the readers of Q magazine are predominantly males with an average age of
29 this is a target audience I would like to reach with my magazine, this makes BAUER MEDIA a good
candidate for the publisher of my magazine
13. Bauer Media
• The publisher I have decided to choose to publish my
magazine is Bauer media as their vast range of magazines
would get my magazine advertised to a wide range of people.
• Also Bauer Media have a history of taking small magazines
and making them a national success e.g. FHM
