Week Ending October 16: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…

1. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Each
Friday
MediaScope
produces
a
weekly
news
round-­‐up
for
the
Media
i
network
which
is
broadcast
in
over
50
media
agencies
&
major
publishers…

2. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
of
the
week…
-­‐
SMI
releases
new
data
allowing
ad
spend
to
be
accessed
under
96
new
product
sub-­‐categories
-­‐
GroupM
announces
partnership
with
augmented
reality
company
Happy
Finish
-­‐
Aust
Federal
Government
launches
data
retenHon
regime
under
new
naHonal
security
measures

3. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
of
the
week…
-­‐
Carat
retains
the
$28.1m
Mondelez
account
-­‐
MCN
will
now
manage
local
digital
ad
sales
for
CNN
InternaHonal
in
Australia
-­‐
ADMA
launches
its
new
Code
of
PracHce
to
boost
self-­‐regulaHon
in
the
markeHng
industry

4. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
of
the
week…
-­‐
Simplot
appoints
its
$11.9m
media
account
to
IniHaHve
Melbourne
-­‐
TwiTer
sheds
336
posiHons
(8%)
of
its
global
workforce
-­‐
Zoo
Weekly
magazine
publishes
its
final
issue

5. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
of
the
week…
-­‐
Sean
Seamer
is
appointed
as
MediaCom’s
new
CEO.
Sean
moves
from
head
of
MediaCom
in
New
Zealand
-­‐
Nine's
MaT
James
will
head
ZenithOpHmedia
as
Ian
Perrin
steps
down
-­‐
Telstra
has
promoted
Joe
Pollard
to
CMO
a`er
a
year
with
the
telco

6. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
of
the
week…
-­‐
Peter
Manten
joins
Bauer
Xcel
Media
as
digital
commercial
director
-­‐
Andrew
Brain
moves
to
Adshel
as
head
of
digital
and
technology
sales
-­‐
Ex
IAB
CEO
Paul
Fisher
takes
a
role
with
digital
video
agency
–
Cartelux

7. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
People
moves
of
the
week…
-­‐
Vizeum
promotes
Travis
Day
to
NaHonal
MD
&
David
Campbell
to
Melb
GM
-­‐
OMD
hires
Michael
Pilz
as
strategy
lead
-­‐
&
Laura
Ashton
&
Michael
Marsh
as
business
directors
-­‐
Alex
Parsons
&
Peter
Wiltshire
promoted
within
the
Nine
Entertainment
Co.

8. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Market
moves
of
the
week…
-­‐
PacMags
launching
‘The
Print
Magazine
Sales
Guarantee’
which
guarantees
print
ads
will
deliver
results
for
adverHsers
-­‐
According
to
Roy
Morgan
998,000
Aust
households
have
subscribed
to
Nejlix
since
its
March
launch

9. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
The
Interac@ve
Adver@sing
Bureau
(IAB)
releases
2014/2015
FY
adver@sing
spend
figures…
Overall
online
ad
spend
grew
by
19.8%
or
$870.2m
to
$5.3bn
The
search
&
directories
category
sHll
dominates
at
$2.5bn
with
video
being
the
largest
growing
sector
with
98%
FYOY
growth
to
$398m

10. Media
News:
Weekly
Round
Up
Stay
up
to
date
with
all
the
week’s
news
&
views
by
joining
over
2,300
who
subscribe
to
MediaScope’s
Friday
morning
newsleAer…
Congratula@ons
to
everyone
involved
in
last
night’s
MFA
Awards
where
winners
included…
Grant
Prix
–
Sponsored
by
RED
Youth
Off
The
Streets,
#laceitup,
Mindshare
Media
Owner
of
the
Year
MulH
Channel
Network
2015
Hall
of
Fame
Recipient
Henry
Tajer