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J408 Journalism Today Understanding Digital Disruption (April 2016)


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Contextual presentation for my J408 3 days, 2-credit, class on the business of journalism.

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J408 Journalism Today Understanding Digital Disruption (April 2016)

  1. 1. Damian Radcliffe @damianradcliffe April 2016 J408: Journalism Today Understanding Digital Disruption
  2. 2. About me • British • Married (Habiba) + Daughter (Nyla) • 2 cats (Joey and Oreo) • Love to travel (55 countries to date) • BA and MA from Oxford University
  3. 3. No relation
  4. 4. 1995 – 1999: The Local Radio Company 1999 – 2003: BBC 2003 – 2008: CSV Media 2008 – 2012: Ofcom (UK Office of Communications) 2012 - 2014: ictQATAR (Ministry of Information and Communication Technology) 2015+ Freelance + University of Oregon Career timeline 1995 2016
  5. 5. The way we were…
  6. 6. What’s changed? • How /Where we consume content • Mobile, desktop, outline main room • Advertising models • Classifieds, Display, Subscription • Content discovery • Search, social, recommendation engines • Breadth of choice / Loyalty • Providers and Platforms
  7. 7. Where we are today
  8. 8. Key Trends and Messages
  9. 9. But we do see some underlying trends. Disruption happening at different speeds.
  10. 10.  Mobile increasingly the main media device.  Growing power of social, search and messaging apps.  Digital-born companies continue to grow and expand.  Video becoming increasingly important for both consumers and media businesses.
  11. 11. Obligatory use of this quote… The future is here. It’s just not evenly distributed. William Gibson
  12. 12. Tom Goodwin, TechCrunch “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” A Brave New (Digital) World
  13. 13. Rapid + accelerating change
  14. 14. Journalism balance sheet - a mixed picture Continuity: 1. Traditional media brands still highly trusted 2. TV still the most important news source 3. Print media employs most / generates most stories Challenges: 1. Old financial models often no longer enough 2. Cultural change, especially in legacy organisations 3. Understanding / adapting to rapidly evolving audience habits
  15. 15. “…These days, being a journalist shares at least one quality with being a shark. If you‘re not moving forward, it's over.” Margaret Sullivan, public editor of The New York Times
  16. 16. “Mobile is eating the world” Benedict Evans
  17. 17. New data shows the shift to mobile
  18. 18. Growth in smartphone news consumption 8b. Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country)
  19. 19. Mobile First services "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
  20. 20. Video
  21. 21. Video = 80% of IP Traffic by 2019 + More than Two-Thirds of Global IP Traffic to Originate From Mobile Connections Including Wi-Fi by 2019
  22. 22. Vertical Viewing On mobile: “vertical video ads have up to [nine times] more completed views than horizontal video ads.” Source: Snapchat
  23. 23. Multimedia… here comes VR Oculus Rift, the VR headset acquired by Facebook for $2bn last year, hopes to be in stores by the end of 2016. A low-tech version, Google Cardboard, Cardboard is already available, transforming a phone into a basic VR headset: Chris Milk, Spike Jonze, and VICE News bring the First-Ever Virtual Reality Newscast to Sundance on Milk’s VRSE virtual reality app The film — "VICE News VR: Millions March" — takes viewers into the December 13 rally where 60,000 protesters in New York demanded greater police accountability:
  24. 24. Social Media
  25. 25. Evolving and diverse usage of social
  26. 26. Potentially big audiences
  27. 27. Don’t forget Facebook
  28. 28. Impact on business models
  29. 29. Varying levels of disruption Japan, Australia biggest impact. Finland, Denmark and UK the least. 32 Q5b. Which, if any, of the following have you used to access news in the last week ? Via online platforms (web, mobile, tablet, e-reader). Base: All markets 2015. 9 July 2015 Axel Springer
  30. 30. Blurred lines: old vs new players Traditional outlets behaving like start-ups. Digital-born moving into traditional spaces.
  31. 31. Amazon founder Jeff Bezos meanwhile spends $250m buying the Washington Post… Potential to blend the two (?)
  32. 32. Paying for online news content Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.
  33. 33. Future Trends A few quick thoughts….
  34. 34. Journalism in new spaces Cisco predicts the number of wearable devices in use will jump from less than 22 million in 2013 to almost 177 million by 2018.
  35. 35. 5Next Generation UGC / Eyewitness Media
  36. 36. Not everyone is so enthusiastic…
  37. 37. New Platforms + Behaviours = New Ethics
  38. 38. Increasingly connected world
  39. 39.  Smartphones are changing news consumption. How do you get – and keep – audience attention?  Can innovation from legacy media operators be fast and good enough to compete with the disrupters?  How do I best work with disrupters given the indirect way (search, social) audiences find content?  And finally… Can I make it pay? Questions for Industry