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Government Social Media Summit, Dubai 2012
1.
Why It Pays
To Be #Likeable GCC Government Social Media Summit #GSMS Dubai, September 2012 @DaveKerpen, CEO, @LikeableMedia New York Times Bestselling Author of @LikeableBook Slideshare.net/DaveKerpen
2.
#Likeable
3.
Listen first
& never stop listening #Likeable
4.
#Likeable
5.
#Likeable
6.
Responsiveness
is NOT a choice #Likeable
7.
#Likeable
8.
#Likeable
9.
#Likeable
10.
Find your own authentic
social voice and use it! #Likeable
11.
#Likeable
12.
#Likeable
13.
Meaningful engagement cannot be mechanical
#Likeable
14.
#Likeable
15.
#Likeable
16.
“I’m sorry.”
#Likeable
17.
#Likeable
18.
“Thank you.”
#Likeable
19.
#Likeable
20.
Every organization has
a story. Tell yours. #Likeable
21.
#Likeable
22.
#Likeable
23.
Inspire customers to share
their stories #Likeable
24.
#Likeable
25.
SURPRISE! & delight
#Likeable
26.
#Likeable
27.
#Likeable
28.
Social ads =
perfect targeting #Likeable
29.
#Likeable
30.
Don’t sell –compel (and
tell) #Likeable
31.
#Likeable
32.
Feedback? Grand Prize!
@DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com
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