Social media mashup 2014 elevate bb edits (1)
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This document discusses using social media to enhance events. It includes tips for integrating social media before, during, and after events to create engagement. Specifically, it recommends crowd-sourcing content before events, promoting hashtags and incentivizing sharing during events, and continuing conversations after events. It also suggests using social media to build buzz for both in-person and online audiences. The document features presentations from several speakers who provide case studies and strategies for connecting social media with events to foster discussions both online and offline.
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Social media mashup 2014 elevate bb edits (1)
- 1. The Social Media/Events MashUp Social Media IS Decor #ElevateNYC
- 2. Mallorie Rosenbluth Likeable Media @LikeableMedia Andrew Stevens We Came in Peace @WeCameInPeace David Adler BizBash @BizBashLive Jeff Ramos MKG @thisismkg
- 3. “You need to think of yourself not just as a planner for what’s taking place in these four walls, but as an event planner for what is taking place in cyberspace at the same time” - Brian Solis #ElevateNYC
- 4. Mallorie Rosenbluth Likeable Media @LikeableMedia During Mallorie Rosenbluth #ElevateNYC
- 5. #ElevateNYC Social Integration: Pre-Event Crowd-source Call for speakers Giveaways Involve the speakers Mallorie Rosenbluth
- 6. Social media efforts should start before your events #ElevateNYC #ElevateNYC Tweet This: Mallorie Rosenbluth
- 7. Social Integration: At-Event Promote one hashtag Incentivize and reward regularly Set a goal Integrate social into the whole experience #ElevateNYC Mallorie Rosenbluth
- 8. Tell them what to do, watch them do it, show them what they did #ElevateNYC #ElevateNYC Tweet This: Mallorie Rosenbluth
- 9. Social Integration: Post-Event #ElevateNYC Continue the conversation Create FOMO Collect UGC Build your content arsenal Mallorie Rosenbluth
- 10. Offline events can create your best online assets #ElevateNYC #ElevateNYC Tweet This: Mallorie Rosenbluth
- 11. Create a LIFE CYCLE Build engagement for HOME and AWAY fans Connect SOCIAL and IRL Case Study: Social Media as Event Decor SOBEWFF Featuring Evian and MKG Jeff Ramos MKG @thisismkg
- 13. #ElevateNYC Agenda Create a LIFE CYCLE Build engagement for HOME and AWAY fans Connect SOCIAL and IRL Jeff Ramos
- 14. #ElevateNYC Life a LIFE CYCLE What happens BEFORE Events are single-serving, create buzz beforehand with social activations What happens DURING When it’s show-time: listen, engage, and make connections What happens AFTER Collect, share, and remix content and experiences Jeff Ramos
- 15. What Happens Before Jeff Ramos #ElevateNYC
- 16. What Happens During Jeff Ramos #ElevateNYC
- 17. What Happens After Jeff Ramos #ElevateNYC
- 18. #ElevateNYC Create a LIFE CYCLE Give fans a reason to care and be involved BEFORE the event DURING the event, listen, engage, and show love Bring it all home AFTER in a unique way Jeff Ramos
- 19. #ElevateNYC Build Engagement for HOME and AWAY Fans 1. The lead in is for everyone Give a REAL reason why everyone should be hyped 2. On site, make it interesting Should be fun if I am following along at home or at the event with you 3. Give your take It’s the same event no matter who goes, but how does your brand see it? Jeff Ramos
- 20. The Lead in is for Everyone Jeff Ramos #ElevateNYC
- 21. On Site, Make it Interesting Jeff Ramos #ElevateNYC
- 22. Give Your Take Jeff Ramos #ElevateNYC
- 23. #ElevateNYC Connect Social & IRL Let your CM do more What’s the point of having a live body if all they are going to do is tweet in a corner? Give your brand a face Just like online dating, finally meeting the person you chatted with can be amazing Real faces, real connections Let your CM be charming, get a real business card, a handshake, and the chance to grow the brand Jeff Ramos
- 24. Connect Social & IRL While it’s cool to have a lot of this, it’s all cool to meet this guy #ElevateNYC Jeff Ramos
- 25. TL;DR Conclusion Create a life cycle Your social plan needs to consider the before, during and after Create engagement for home and away fans Make it fun for those following along and those in the building Connect social & IRL Give your CM’s thumbs a rest and let them shake some hands and charm it up #ElevateNYC Jeff Ramos
- 26. Conversation Pieces Andrew Stevens We Came in Peace @WeCameInPeace
- 27. An event design + production agency specializing in connective spaces and experiential campaigns. #ElevateNYC Andrew Stevens
- 28. SPACES BECOME PLACES #ElevateNYC Andrew Stevens
- 33. #ElevateNYC REIMAGINE THE ORDINARY Andrew Stevens
- 35. #ElevateNYC cavalli Andrew Stevens
- 37. #ElevateNYC LVMH Andrew Stevens
- 38. #ElevateNYC ADVANCE THE BRAND Andrew Stevens
- 39. LINCOLN CAR + LIGHTING #ElevateNYC Andrew Stevens
- 41. DIALOGUE BY DESIGN #ElevateNYC Andrew Stevens
- 43. KEEP THEM TALKING #ElevateNYC Andrew Stevens
- 44. David Adler Mallorie Rosenbluth #ElevateNYC @BizBashLive bizbash.com d_adler@bizbash.com @LikeableMedia likeable.com mallorie@likeable.com Jeff Ramos Andrew Stevens @ThisIsMKG thisismkg.com @WeCameInPeace wecameinpeace.org andrewstevens@wecameinpeace.org jramos@thisismkg.com
Editor's Notes
- Social media is one of the most important tools planners and marketers can use to disseminate event information, interact with attendees, solicit feedback, and create year-round engagement with a target audience.