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Brand Yourself Better
Finding and using your personal X-factor
for business success
Stacey Miller
Community Manager, Vocus
Our Agenda
• What is personal branding?
• What isn’t personal branding?
• Benefits
• How to determine your personal brand
• Assets needed to grow and build your
personal brand
• Self-packaging
• Measuring and protecting your personal
brand
@staceylamiller @Vocus #VocusWebinar
What is personal branding?
@staceylamiller @Vocus #VocusWebinar
YOU
as the
brand
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
“Personal branding is what people say
about you when you leave the room.”
- Jeff Bezos, Amazon founder
What Personal Branding Isn’t
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
Benefits of Personal Branding
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
Determining Your Brand
• What are you good at?
–Strengths, weaknesses?
@staceylamiller @Vocus #VocusWebinar
Determining Your Brand
• What interests you and motivates
you, professionally or personally?
@staceylamiller @Vocus #VocusWebinar
Determining Your Brand
• What is your passion?
@staceylamiller @Vocus #VocusWebinar
Determining Your Brand
• What feedback do friends
and colleagues provide about
how you are perceived?
@staceylamiller @Vocus #VocusWebinar
Determining Your Brand
• Experience – What are the
factual bases of your career?
@staceylamiller @Vocus #VocusWebinar
Determining Your Brand
• Differentiator – What
unique quality makes you
different or unusual?
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
ME ON ONE-DINO MISSION TO
DESTROY SUCK ON INTERNET,
REPLACE WITH AWESOME!
THIS MOSTLY INVOLVE PUNCH
STARTUPS IN FACE WITH TRUTH
UNTIL FAIL BEATEN OUT OF THEM.
GET AHEAD OF GAME, PUNCH SELF
NOW!
@staceylamiller @Vocus #VocusWebinar
Assets
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
What you do?
+
What problem(s) you solve?
+
What makes you qualified to do it?
Simplified Elevator Pitch
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
Facebook Groups
@staceylamiller @Vocus #VocusWebinar
Linkedin Groups
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
- www.CMO.com
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
Visual Identifiers
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
No more kittie
profile pics.
No more kittie
profile pics.
@staceylamiller @Vocus #VocusWebinar
…and definitely none of this.
@staceylamiller @Vocus #VocusWebinar
Plan of Attack
• Organize
@staceylamiller @Vocus #VocusWebinar
Plan of Attack
• Organize
• Build
@staceylamiller @Vocus #VocusWebinar
Plan of Attack
• Organize
• Build
• Measure
@staceylamiller @Vocus #VocusWebinar
Measuring Your Personal Brand
• Monitor, listen, document
– Your name, industry
keywords, hashtags, groups
on social and search
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #VocusWebinar
Plan of Attack
• Organize
• Build
• Measure
• Reassess
@staceylamiller @Vocus #VocusWebinar
Questions?
Email me!
smiller@vocus.com
@staceylamiller
The Vocus Family
About Vocus
Vocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in Beltsville,
MD with offices in North America, Europe and Asia. For further information,
please visit http://www.vocus.com or call (800) 345-5572
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing
@Vocus @PRWeb @Helpareporter @NorthSocial @iContact

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