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7 Proven Strategies to Maximize Twitter and Instagram for Your Business

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A webinar hosted by NYTimes Best Seller and Likeable Local CEO Dave Kerpen

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7 Proven Strategies to Maximize Twitter and Instagram for Your Business

  1. 1. Dave Kerpen CEO, Likeable Local @DaveKerpen #likeablewebinar
  2. 2. Your Host! 30% of SMBs use LinkedIn regularly—making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land #likeablewebinar
  3. 3. A Tale of Twitter... In Las Vegas About the Aria And the Rio And how a little empathy goes a long way! #likeablewebinar
  4. 4. 7 Proven Strategies to Maximize Twitter and Instagram for Your Business 1. LISTEN Strategically and RESPOND 2. REPEAT Great Content (Twitter) 3. #HASHTAG Wisely 4. ADVERTISE Smarter 5. Ask Users to “TAG A FRIEND” (Instagram) 6. Utilize VIDEOS / STORIES 7. CROSS PROMOTE Social Pages
  5. 5. 1. Listen Strategically and Respond – What’s important to your business? – What’s important to your customers? – Who’s important to your customers? • Find the right keywords and hashtags to tap into the Twitter & Instagram conversation! • Listen to influencers, they’re the people who your customers are also listening to. #likeablewebinar
  6. 6. Why Listen? • Makes people feel heard • Helps companies gain a better understanding of their customers • Uncovers new opportunities • Contributes to future product planning by discovering customers’ likes and dislikes and wants and needs #likeablewebinar
  7. 7. How to Respond • Customer service is no longer just phone lines. • Twitter & Instagram are now where people turn to express their opinions. • PUBLIC! Everything is out there for the world to see. #likeablewebinar
  8. 8. Respond to everyone #likeablewebinar
  9. 9. • 71% of customer complaints on Twitter go unanswered • YET, 83% of people appreciate being answered by a company when they receive a response • HOWEVER, 63% would not like it or hate it if the company contacted them about something other than their complaint tweet • SO, when on Twitter, respond to customers with a timely and pertinent response Respond to everyone #likeablewebinar
  10. 10. 2. Repeat Great Content (Twitter) • The average shelf life of a tweet is 20 minutes • How do you maximize your Twitter exposure? • REPEAT TWEETS! • “Repeating a tweet gets you 86% as much performance as the initial tweet!” • Twitter Reverb helps with repeating #likeablewebinar
  11. 11. 3. #Hashtag wisely • Hashtags are the Twitter & Instagram equivalent to keywords • Just like keywords are important to helping your blog’s visibility, hashtags are important to helping your Twitter & Instagram’s visibility #likeablewebinar
  12. 12. 1) Choose a hashtag beforehand for your initiatives 2) Make it simple 3) Make it easy to use 4) Make it FUN (and informative)! #Hashtagging Tips #likeablewebinar
  13. 13. 4. Advertise smarter on Twitter The Keys to Twitter Ads and Promoted Tweets • Set an objective • Find your target audience • Be creative, make an impression! #likeablewebinar
  14. 14. Objective Setting • What do you want to do with your ad campaign? More followers? More clickthroughs? More engagement? More app installs? More leads? • It is important to know what you want to do and set goals. #likeablewebinar
  15. 15. Target Audience • Who do you want to see your ads? • Twitter provides dozens of different options to narrow your criteria to find YOUR perfect audience. • OR you can also upload a list of contacts and create a lookalike audience based on people you know are receptive to your ads. • A targeted audience is a way to more efficiently market. #likeablewebinar
  16. 16. Target Audience #likeablewebinar
  17. 17. Be creative. Be unique. Stand out! • Visual content is consumed most directly on social media, so having clear imaging is imperative. Ad Copy Rules of Thumb: 1. Be Clear and Concise 2. Keep Your Objective in Mind 3. Always Be Helping • Don’t forget to optimize your visuals for mobile too! #likeablewebinar
  18. 18. Instagram Advertising #likeablewebinar • Uses all the same tools and perimeters as Facebook ads • Same types of Ads: Awareness, Consideration, Conversion • Just add your Instagram account to your Facebook Business Page
  19. 19. Instagram Advertising #likeablewebinar • Same demographic options are used as well • Target area, age, gender, and specific details: such as ‘in a relationship’.
  20. 20. 5. Ask Users to “tag a Friend” (Instagram) • Ask your followers to tag a friend for an event you are promoting or any contest you are running • A referral is the best way you can support your favorite small business #likeablewebinar
  21. 21. 6. Utilize Videos / Stories / Live • Videos grab viewers attention and increase engagement • They can alert customers to any campaigns you are currently running • They can show potential customers a view into your business #likeablewebinar
  22. 22. Videos / Stories / Live #likeablewebinar
  23. 23. 7. Cross Promote Social Pages #likeablewebinar • Make sure your existing fans know you’re on Twitter & Instagram • Instagram makes it simple to share your images to Facebook, Twitter, Tumbler etc….
  24. 24. 7. Cross Promote Social Pages #likeablewebinar • A study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images Source:buzzsumo.com
  25. 25. Let’s Review! 1. LISTEN Strategically and RESPOND 2. REPEAT Great Content (Twitter) 3. #HASHTAG Wisely 4. ADVERTISE Smarter 5. Ask Users to “TAG A FRIEND” (Instagram) 6. Utilize VIDEOS / STORIES 7. CROSS PROMOTE Social Pages
  26. 26. #likeablewebinar Want to Learn More about Likeable Local? 1. SET UP a time to learn more! 2. SAVE BIG $$ on packages before Presidents Day! (2/17) -Set Up a free demo LikeableDemo.com -OR CALL 212.359.4347 See How Likeable Hub can help you be more successful by automating social media
  27. 27. Thank You/ Grand Prize! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 Questions? #likeablewebinar

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