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7 ways to dentists can succeed on social media in 2017

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Learn how dentists can use social media to maintain and grow their business.

Published in: Social Media
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7 ways to dentists can succeed on social media in 2017

  1. 1. #JANY @DaveKerpen CEO Likeable Local #likeabledentists
  2. 2. 1. Ask for Patient Engagement to Capitalize on Social WOM 2. Listen and Respond. To Everyone. 3. Advertise on Social. 4. Create Compelling Offers 5. Use Video and Live Video 6. Take Advantage of Influencers 7. Make Tools & Automation Your Best Friend 7 Ways to Dentists Can Succeed on Social Media in 2017 #likeabledentists
  3. 3. 1. Ask For Engagement to Capitalize on Social WOM -Ask patients to SHARE, LIKE, COMMENT, and TAG FRIENDS -77% of consumers are more likely to buy from a business recommended by family or friends! #likeabledentists
  4. 4. Ask For Referrals, Too! A referral is the BEST gift a patient can give to you! → If you really are a likeable business, they’ll be happy to tell a friend. #likeabledentists
  5. 5. Social Media =The New Word Of Mouth #likeabledentists
  6. 6. 2. Listen and Respond. To Everyone. “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll #likeabledentists
  7. 7. Don’t Be Afraid to Have Fun #likeabledentists
  8. 8. But what happens if you get a negative comment? • Delete it? NO! Deleting tells your customer “I don’t care.” • Ignore it? NO! No response is a response. #likeabledentists
  9. 9. LAST: Listen Apologize, Solve, & Thank 1. Respond Publicly 2. Resolve Privately ....ASAP! #likeabledentists
  10. 10. Respond with Surprise and Delight #likeabledentists
  11. 11. Surprise and Delight #likeabledentists
  12. 12. 3. Advertise on Social → Make sure your updates are actually seen by your audience. Use Facebook, Instagram, and Pinterest Ads! #likeabledentists
  13. 13. Why Advertise on Social? Facebook Reachageddon The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically #likeabledentists
  14. 14. Create Smart Audiences Reach the people who matter most to your practice. #likeabledentists
  15. 15. 4. Create Compelling Offers Offer Pages drive social and mobile traffic to your practice’s websites → Enables you to bring in new leads
  16. 16. Why Compelling Offers? •Beautiful, customizable websites (landing pages) •Design your own website using text, images, and video •Drive new and repeat patients with an offer they can’t refuse #likeabledentists
  17. 17. Videos grab viewers attention and increase engagement 5. Use Video and Live Video #likeabledentists
  18. 18. 5. Use Video and Live Video Videos can alert customers to any campaigns you are running Use heartfelt message from your team to increase customer loyalty #likeabledentists
  19. 19. Why Live Video? Connect and interact with potential customers in real time. Breaking down barriers and creating a connection with your audience Showing the authenticity of your brand Sharing a glimpse into your business
  20. 20. 6. Take Advantage of Influencers • Think of Influencers as the online version of the “popular kids in school” • Listen, interact and connect with them! • Comment on their posts • Share their published content • Message them and ask for a connection! #likeabledentists
  21. 21. Connect with Influencers #likeabledentists
  22. 22. 7. Make Tools & Automation Your Best Friend Successful social media takes care and regular attention, which takes time! → 80% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps! #likeabledentists
  23. 23. Tools To Automate and Ease #likeabledentists
  24. 24. About Likeable Hub • Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times • Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn, and Instagram Content Creation & Scheduling #likeabledentists
  25. 25. TurboPost™ Technology #likeabledentists
  26. 26. Offer Pages…. #likeabledentists
  27. 27. 1. Ask for Engagement to Capitalize on Social WOM 2. Listen and Respond. To Everyone. 3. Advertise on Social. 4. Create Compelling Offers 5. Use Video and Live Video 6. Take Advantage of Influencers 7. Make Tools & Automation Your Best Friend 7 Ways to Dentists Can Succeed on Social Media in 2017 #likeabledentists
  28. 28. WANT TO LEARN MORE? See how you can Likeable Dentists can help you be more successful by automating social media 1. SET UP a time to learn more! 2. SAVE BIG $$ on packages before March 15th! -SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347 -OR Talk to you HENRY SCHEIN Rep today #likeabledentists
  29. 29. Questions | Grand Prize! Redeem your Likeable offer at LikeableDemo.com or call 212-359-4347! Get a free copy of The Art of People with purchase of subscription to Likeable Local by 3/15! #likeabledentists

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