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How is social media changing the
communication landscape?

#NimbuzzatIMT
Think of a brand you admire the
most on Social Media.

#Nimbuzzatimt
What is it that draws you to their
page?

#Nimbuzzatimt
How has your attitude towards the
brand changed after witnessing their
success on social?

#Nimbuzzatimt
What is 1 thing that you would change
in their social artillery to make them
more effective?

#Nimbuzzatimt
Social is changing attitudes
towards brands

#Nimbuzzatimt
Social is changing consumer
behaviors

#Nimbuzzatimt
Social is about conversations

#Nimbuzzatimt
Social is about collaboration

#Nimbuzzatimt
Social is about co-creation

#Nimbuzzatimt
Social for corporate reputation

#Nimbuzzatimt
Integrate social into marketing
programs

#Nimbuzzatimt
Social for consumer activation

#Nimbuzzatimt
Future of Social is here
Social is Mobile

#Nimbuzzatimt
Thank You

Shahnawaz Karim
@shahnawazkarim

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How social media is changing the communication landscape #IMT - Syed Shahnawaz Karim

Editor's Notes

  1. We are becoming more acceptable to brands approaching usConversations are become more important than just broadcasting
  2. Consumers are now open to a lot of things that the manufacturers want to offerOur consumption of products has always been a social affair, social media had always let to the fact that the users could now connect to more people
  3. 1 – 1 1 – Many Many – Many
  4. Crowd sourced content is the key to successful social media campaignsThe collaboration of rich content from various sources is more valuable than any other form of content
  5. Now social has become such that it becomes imperative for brand to be present at all times on social platforms : Compulsion, experimentation etc.
  6. Now social does not shy away as an experiment or something that the brands are mere trying. Social now plays the epicenter of the Marketing plans.
  7. Consumers are now moving and curating content on social media and even TV brands want to garner the users from social platform
  8. Consumers are now moving and curating content on social media and even TV brands want to garner the users from social platform