How to Build a Media Empire for Free

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Dave Kerpen examines how LinkedIn and The Huffington Post have developed massive media empires, and gives 5 steps to build one yourself.

Marketing

#CoInvent
How to Build a
Media Empire
for Free
Dave Kerpen, CEO Likeable Local
April 2015

#CoInvent
2 Years at a Glance…
• 158 Posts
• 20,000,000 Page Views
• 50,000 Comments

#CoInvent
So how do you build your own
media empire for free?

#CoInvent
Let’s look at 2 companies that
have done it successfully.

#CoInvent
Build a Media Empire for Free
in 5 Simple Steps

#CoInvent
2. Incentivize Content Creators

#CoInvent
3. Leverage the Butterfly Effect
“It has been said that something as small
as the flutter of a butterfly’s
wing can cause a typhoon
halfway around the world.”
- Chaos Theory

#CoInvent
The Contributors
The Readers
4. Always Consider Both of Your Audiences

#CoInvent
5. Test, Succeed, Scale, Repeat

#CoInvent
“How dare you settle for less when the world
has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
dave@likeable.com
DaveLinkedin.com
THANK YOU/ GRAND PRIZE/
QUESTIONS

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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

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