Want your product to dominate the world? Here several case studies will show why you need more than translations to break into new markets.
As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.
To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences, there's a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable.
Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.
In this talk you will learn key insights including:
- How culture affects design, UX and front-end
- Case study of cultural differences: Germany v.s. Netherlands
- UI patterns comparison of the East and the West: Mozilla Firefox homepage, WeChat and Chinese app interfaces
- Design for culture, not stereotypes
- Research local mobile device usage
What does it mean for
Designers & Developers?
Culture affects Internet usage,
e-commerce trust, information
and communication technology
adoption, Internet marketing,
and website development.
Website Design And Trust Across Cultures, Dianne Cyr, Simon Fraser University
It is no longer enough to simply
offer a product translated in ten
to twenty different languages.
Users also want a product that
acknowledges their unique
cultural characteristics and
Elisa del Galdo and Jakob Nielsen, International User Interfaces
The systematic overview has to be
given in order to proceed. This is also
reflected by the law system.
Details are equally important to
create certainty that a certain topic
or project is well-thought-out.
Paragraph format is used
almost twice as much in
Germany as in the U.S.
Localization of Web Design: An Empirical Comparison of German, Japanese, and U.S. Website
Characteristics, Dianne Cyr and Haizley Trevor-Smith, Simon Fraser University