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7 ways to grow your business during the holiday season with Post Planner

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A webinar with Likeable Local and Post Planner

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7 ways to grow your business during the holiday season with Post Planner

  1. 1. #JANY Dave Kerpen, CEO, Likeable Local Rebekah Radice, CMO, Post Planner 7 Ways To Grow Your Business During the Holiday Season #7waysholidaywebinar
  2. 2. Social Media Health Check.... ● Do I have regular interactions with happy customers and prospects online? ● Is my participation and reputation on social media well received? ● Am I posting original content to my business pages at least once per week and getting regular likes, shares, and comments? #7waysholidaywebinar
  3. 3. 1. Ask for Engagement to Capitalize on Social WOM 2. Listen and Respond. To Everyone. 3. Advertise on Social. 4. Create Compelling Offers 5. Use Video and Live Video 6. Take Advantage of Influencers to Drive New Business 7. Make Tools & Automation Your Best Friend 7 Tips To Help #7waysholidaywebinar
  4. 4. 1. Ask For Engagement to Capitalize on Social WOM -Ask people to SHARE, LIKE, COMMENT, and TAG FRIENDS -77% of consumers are more likely to buy from a business recommended by family or friends! #7waysholidaywebinar
  5. 5. Ask For Referrals, Too! A referral is the BEST gift a customer can give to you this holiday season! → If you really are a likeable business, they’ll be happy to tell a friend. #7waysholidaywebinar
  6. 6. Social Media =The New Word Of Mouth #7waysholidaywebinar
  7. 7. 2. Listen and Respond. To Everyone. “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll #7waysholidaywebinar
  8. 8. Don’t miss sales opportunities!
  9. 9. But what happens if you get a negative comment? • Delete it? NO! Deleting tells your customer “I don’t care.” • Ignore it? NO! No response is a response. #7waysholidaywebinar
  10. 10. LAST: Listen Apologize, Solve, & Thank 1. Respond Publically 2. Resolve Privately ....ASAP! #7waysholidaywebinar
  11. 11. Respond with Surprise and Delight this Holiday Season! #7waysholidaywebinar
  12. 12. Surprise and Delight this Holiday Season! #7waysholidaywebinar
  13. 13. 3. Advertise on Social → Make sure your updates are actually seen by your audience. Use Facebook, Instagram, and Pinterest Ads!
  14. 14. Why Advertise on Social? Facebook Reachageddon The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically #7waysholidaywebinar
  15. 15. Create Smart Audiences Reach the people who matter most to your business. #7waysholidaywebinar
  16. 16. 4. Create Compelling Offers Offer Pages drive social and mobile traffic to your company’s websites → Enables you to bring in new leads
  17. 17. Why Compelling Offers? •Beautiful, customizable websites (landing pages) •Design your own website using text, images, and video •Drive new and repeat customers with an offer they can’t refuse •Leverage excitement of holiday season and convenience of online redemption #7waysholidaywebinar
  18. 18. 5. Use Video and Live Video Videos grab viewers attention and increase engagement • Videos can alert customers to any Holiday campaigns you are running • Use heartfelt message from your team to increase customer loyalty #7waysholidaywebinar
  19. 19. Why Live Video? Connect and interact with potential customers in real time. Breaking down barriers and creating a connection with your audience Showing the authenticity of your brand Sharing a glimpse into your business
  20. 20. 6. Take Advantage of Influencers to Drive New Business •Influencers = thought leaders with significant following •Listen, interact and connect with them! •Follow Influencers of your choice •Comment on their posts •Share their published content •Message them and ask for a connection! #7waysholidaywebinar
  21. 21. How to Connect with Influencers Follow the influencer to receive updates from them When you feel close enough to your influencer, connect with them! #7waysholidaywebinar
  22. 22. Examples of Influencers #7waysholidaywebinar
  23. 23. 7. Make Tools & Automation Your Best Friend Successful social media takes care and regular attention, which takes time! → 80% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps! #7waysholidaywebinar
  24. 24. Tools To Automate and Ease #7waysholidaywebinar
  25. 25. About Likeable Hub • Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times • Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn, and Instagram Content Creation & Scheduling #7waysholidaywebinar
  26. 26. TurboPost™ Technology #7waysholidaywebinar
  27. 27. Offer Pages…. #7waysholidaywebinar
  28. 28. 7 Ways to Use Social Media this Holiday Season 1. Ask for Engagement to Capitalize on Social WOM 2. Listen and Respond. To Everyone. 3. Advertise on Social. 4. Create Compelling Offers 5. Use Video and Live Video 6. Take Advantage of Influencers to Drive New Business 7. Make Tools & Automation Your Best Friend #7waysholidaywebinar
  29. 29. WANT TO LEARN MORE? See how you Likeable Hub and Post Planner can help you be more successful by automating social media 1. SET UP a time to learn more! 2. SAVE BIG $$ on packages before 12/23 -SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347 -Follow GET STARTED NOW link at PostPlanner.com #7waysholidaywebinar
  30. 30. Questions | Grand Prize! Redeem your Likeable offer at LikeableDemo.com or call 212-359-4347! Get a free copy of The Art of People with purchase of subscription to Likeable Local by 12/23! #7waysholidaywebinar Use Coupon Code PP50 at PostPlanner.com to recieve 50% off!

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