Dave Kerpen's presentation emphasizes the importance of likability in growing small businesses through social media. It outlines strategies for leveraging social media to connect with clients, build trust, and expand reach while acknowledging the need for investment and time. The document also offers additional resources and support from Likeable Local to enhance social media efforts.

1. Why It Pays to Be
#Likeable.
How to grow your small
business in the 21st century.
PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local
Dave@likeable.com#likeablewebinar

2. OUR STORY
#likeablewebinar

3. Social Media 101
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4. 1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing
demographic on social networks
45-54 year olds
Reaches 200 word of mouth
recommendations
84%of global consumers
believe recommendations
from friends and family are
the most trustworthy
sources of information
about products
#likeablewebinar

5. THE NEW WORD OF MOUTH
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6. The average Facebook user has a network of about
200 PEOPLE.
#likeablewebinar

7. 1 Like =
200 RECOMMENDATIONS.
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8. 100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
#likeablewebinar

9. THE NEW WAY TO BE FOUND
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10. WHAT
SOCIAL MEDIA
WILL DO.
#likeablewebinar

11. Social Media Will
ALLOW YOU TO EASILY
REACH NEW CLIENTS.
#likeablewebinar

12. Social Media Will
HELP YOUR BUSINESS STAY TOP OF
MIND WITH CURRENT CLIENTS.
#likeablewebinar

13. Social Media Will
HELP BUILD LASTING RELATIONSHIPS
WITH ALL CLIENTS.
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14. WHAT
SOCIAL MEDIA
WON’T DO.
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15. SOCIAL MEDIA WON’T
BE FREE.
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16. SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
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17. SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
#likeablewebinar

18. HOW TO USE
SOCIAL MEDIA
TO GROW YOUR
BUSINESS
IN 10 EASY STEPS
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19. 1. GET STARTED
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20. 2. PERSONALIZE YOUR PAGES
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21. 3. GET CURRENT
CLIENTS TO “LIKE” YOU
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22. 4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Social context is everything

23. 4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Targeting is everything, too
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24. 5. USE CONTENT TO ENGAGE
CLIENTS
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25. 6. PROVIDE VALUE
WITH EDUCATION

26. 7. CONNECT BY ENTERTAINING
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27. 8. CREATE INCENTIVES
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28. 9.ENGAGE FANS WITH
PROMOTIONS
• Promotions
• Contests
• Sweepstakes
• Giveaways
#likeablewebinar

29. 10. ACQUIRE NEW CLIENTS
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30. HOW CAN
LIKEABLE
HELP?
#likeablewebinar

31. OFFLINE MARKETING
SUPPORT
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32. HYPER-TARGETED
ADVERTISING
#likeablewebinar

33. CONTENT SCHEDULED
AND MANAGED FOR YOU
#likeablewebinar

34. REFER A FRIEND FB APP AND
MOBILE FRIENDLY WEBSITES
#likeablewebinar

35. LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
#likeablewebinar

36. CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 1,056 LIKES
In 1 year
1,820% INCREASE
#likeablewebinar

37. WANT TO
LEARN MORE?
Schedule a FREE consultation with us
in the next 24 hours!
E-mail learnmore@likeablelocal.com
or call 212-359-4347!
Use secret code “WEBINAR18” for a FREE MONTH!
#likeablewebinar

38. STORYTELLIT
A FREE social media management tool
- Mad Libs style Ideas
- Trending Articles
- Resonating pictures
Download today at storytellit.com
#likeablewebinar

39. THANK YOU /
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
QUESTIONS?
#likeablewebinar

40. Sign up for our
Next webinar!
Facebook’s Pay To Play &
What It Means For You.
#likeablewebinar
bit.ly/paytoplaywebinar