This document outlines how small businesses can use social media, specifically Facebook, to grow their customer base. It notes that Facebook has over 1.3 billion monthly active users and that the average user has a network of about 200 people. It then discusses how businesses can use targeted advertising and content to engage current customers and reach new potential customers through their friends on social media. The document provides 10 easy steps for small businesses to utilize social media marketing, including personalizing pages, engaging customers with content and promotions, and acquiring new clients through their expanded social networks. It highlights how the company Likeable can help businesses implement an effective social media strategy.

1. Why It Pays to Be
#Likeable.
How to grow your small
business in the 21st century.
PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local
Dave@likeable.com#likeablewebinar

2. OUR STORY
#likeablewebinar

3. Social Media 101
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4. 1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing
demographic on social networks
45-54 year olds
Reaches 200 word of mouth
recommendations
84%of global consumers
believe recommendations
from friends and family are
the most trustworthy
sources of information
about products
#likeablewebinar

5. THE NEW WORD OF MOUTH
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6. The average Facebook user has a network of about
200 PEOPLE.
#likeablewebinar

7. 1 Like =
200 RECOMMENDATIONS.
#likeablewebinar

8. 100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
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9. THE NEW WAY TO BE FOUND
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10. WHAT
SOCIAL MEDIA
WILL DO.
#likeablewebinar

11. Social Media Will
ALLOW YOU TO EASILY
REACH NEW CLIENTS.
#likeablewebinar

12. Social Media Will
HELP YOUR BUSINESS STAY TOP OF
MIND WITH CURRENT CLIENTS.
#likeablewebinar

13. Social Media Will
HELP BUILD LASTING RELATIONSHIPS
WITH ALL CLIENTS.
#likeablewebinar

14. WHAT
SOCIAL MEDIA
WON’T DO.
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15. SOCIAL MEDIA WON’T
BE FREE.
#likeablewebinar

16. SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
#likeablewebinar

17. SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
#likeablewebinar

18. HOW TO USE
SOCIAL MEDIA
TO GROW YOUR
BUSINESS
IN 10 EASY STEPS
#likeablewebinar

19. 1. GET STARTED
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20. 2. PERSONALIZE YOUR PAGES
#likeablewebinar

21. 3. GET CURRENT
CLIENTS TO “LIKE” YOU
#likeablewebinar

22. 4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Social context is everything

23. 4. ADVERTISE TO FRIENDS OF
CURRENT CLIENTS
• Targeting is everything, too
#likeablewebinar

24. 5. USE CONTENT TO ENGAGE
CLIENTS
#likeablewebinar

25. 6. PROVIDE VALUE
WITH EDUCATION

26. 7. CONNECT BY ENTERTAINING
#likeablewebinar

27. 8. CREATE INCENTIVES
#likeablewebinar

28. 9.ENGAGE FANS WITH
PROMOTIONS
• Promotions
• Contests
• Sweepstakes
• Giveaways
#likeablewebinar

29. 10. ACQUIRE NEW CLIENTS
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30. HOW CAN
LIKEABLE
HELP?
#likeablewebinar

31. OFFLINE MARKETING
SUPPORT
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32. HYPER-TARGETED
ADVERTISING
#likeablewebinar

33. CONTENT SCHEDULED
AND MANAGED FOR YOU
#likeablewebinar

34. REFER A FRIEND FB APP AND
MOBILE FRIENDLY WEBSITES
#likeablewebinar

35. LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
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36. CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 1,056 LIKES
In 1 year
1,820% INCREASE
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37. WANT TO
LEARN MORE?
Go to: LikeableDemo.com
E-mail: learnmore@likeablelocal.com
Call: 212-359-4347!
Sign up for one year subscription and
save over $400 (this week only!)!!
First five new customers using code
#daveconsult gets a FREE one hour
skype consultation with Dave Kerpen
(a $1,000 value)!
#likeablewebinar

38. THANK YOU /
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
QUESTIONS?
#likeablewebinar
LikeableDemo.com