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5 Social Trends & What They Mean for Your Strategy

Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.

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5 Social Trends & What They Mean for Your Strategy

  1. 1. 5 Social Trends & What They Mean for Your Strategy
  2. 2. What We’ll Cover • Introductions • Trends • Take Action • Predictions
  3. 3. Introductions
  4. 4. We curate, create, and connect content that gets you results. About Likeable
  5. 5. 2015 Social Media Trends
  6. 6. The destination is off social; don’t be afraid to take your community there
  7. 7. Driving Off Social Sites • Truly owned vs. leased • More like Velcro than glue • The Buzzfeed model • Aggregators
  8. 8. Attention spans are growing
  9. 9. Attention Spans Are Growing • Technology allows (and encourages!) it • Long form and episodic video • Long form written • Tease content on social • Create sequential advertising strategies to drive results
  10. 10. Your brand trumps your product; your content should reflect that
  11. 11. Content Trumps Product • Content should blend in with feeds – No one wants to stop their scrolling and say “That’s a great ad!” • Leverage influential ambassadors • KISS
  12. 12. Now you see me; now you don’t: Users love disappearing media
  13. 13. Disappearing Media • Snapchat • Meerkat & Periscope • Whisper, Yik Yak, & Secret (RIP) • Write it in pencil
  14. 14. Consumers expect real-time brand commentary
  15. 15. Real-Time Content • Looking spontaneous doesn’t mean you are spontaneous • Eliminate barriers • Post in the right place
  16. 16. Take Action!
  17. 17. Tips & Tricks • Driving off social – Create a compelling blog – Test small microsites vs. changes to your whole website • Longer attention spans – Choose your own adventure – Periscope/ Meerkat requires less slick production • Great content wins – Start with UGC – Find your visual mission statement • Disappearing media – Test Snapchat in “safe ways” i.e with employees or prospects – Watch first • Real-time content – Create categories and topics that your brand will get involved in – Fire drill your processes
  18. 18. And Remember If talking about emojis isn’t right for your brand, don’t talk about emojis.
  19. 19. Predictions
  20. 20. • Facebook advertising will be everywhere – and likes won’t matter • Less talk about Gen-Y and more focus on Gen-C • Multimedia creation will become mainstream • Ad platforms will catch up to Facebook Predictions
  21. 21. Learn more about social media trends and how to get real results from your efforts; Contact Likeable Media Today! contact@likeable.com 212.660.2458
  22. 22. 240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | michele@likeable.com

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  • thomrydahl

    May. 21, 2015
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Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.

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