The document discusses why it pays for retailers to be likeable on social media. It argues that retailers should listen to customers, be responsive, engage meaningfully rather than mechanically, apologize and say thank you. Retailers should provide value to customers through discounts and rewards to inspire loyalty. They should tell their brand story and inspire customers to share their stories. Surprising and delighting customers through social ads allows perfect targeting without direct selling. Being likeable on social media can drive website visitors and sales from platforms like Pinterest and redeemable codes from platforms like Facebook and Twitter. The document ends by soliciting feedback on measuring social media ROI.

1. Why It Pays
For Retailers
To Be
#Likeable
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen

2. #Likeable

3. Listen first
&
never stop listening
#Likeable

4. #Likeable

5. #Likeable

6. Responsiveness
is NOT
a choice
#Likeable

7. #Likeable

8. #Likeable

9. #Likeable

10. #Likeable

11. Meaningful
engagement
cannot be
mechanical
#Likeable

12. #Likeable

13. #Likeable

14. “I’m sorry.”
#Likeable

15. #Likeable

16. #Likeable

17. #Likeable

18. “Thank you.”
#Likeable

19. #Likeable

20. #Likeable

21. Provide Value
#Likeable

22. 10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable

23. #Likeable

24. Every brand has a story.
Tell yours.
#Likeable

25. #Likeable

26. #Likeable

27. Inspire
customers to
share their stories
#Likeable

28. #Likeable

29. SURPRISE!
& delight
#Likeable

30. #Likeable

31. #Likeable

32. Social ads = perfect targeting
#Likeable

33. #Likeable

34. Don’t sell –compel
#Likeable

35. #Likeable

36. #Likeable

37. 29,500 visitors to website & $21,000 in
sales from Pinterest
#Likeable

38. 56,173 codes redeemed
tied directly to
Facebook and Twitter
#Likeable

39. It’s just a
cocktail
party
#Likeable

40. First look at
3 Easy Ways Retailers
Can Measure ROI
From Social Media
Efforts

41. Feedback?
Grand Prize!
Give us your business card to win!
@DaveKerpen
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com