This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.

1. 7 Proven Strategies
to Maximize Twitter
for Your Business
Dave Kerpen
CEO, Likeable Local
#SMTLive | @DaveKerpen

2. Today We’ll Cover:
1.Why Twitter?
2.Seven strategies for Twitter
success
3.Twitter for Customer Service
4.How Likeable Local can help
#SMTLive | @DaveKerpen

3. But first, a tale of Twitter...
In Las Vegas
About the Aria And the Rio
And how a little
empathy goes a long
way!
#SMTLive | @DaveKerpen

4. These are a few of my favorite stats…
Promoted tweets boost offline sales by
29%
About 92% of international brands tweet more
than once daily, 36% of which are link-
containing tweets
85% of followers feel more connected with
a small business after following them 70% of marketers
will
increase spend
on social in 2015
Over $8.5 billion was spent on social media in 2014
And projected spend for 2018 is $14 billion
About 63% of Twitter
users regard their
smartphones as
their primary tweeting device
Sources: HubSpot, Simply Measured, Twitter, eMarketer
#SMTLive | @DaveKerpen

5. 7 Proven Twitter Success Strategies
1.LISTEN strategically.
2.RESPOND to everyone.
3.REPEAT great content.
4.HASHTAG wisely.
5.ADVERTISE smarter.
6.JOIN conversations
7.USE tools.
#SMTLive | @DaveKerpen

6. Start
Listening!
Type in keywords
Establish keywords
related to your
company/customers
1. Listen Strategically
#SMTLive | @DaveKerpen

7. Why Listen?
Why Listen?
o Make people feel heard
o Gain a better understanding of
your customers
o Uncover new opportunities
o Contribute to future product
planning & discover customers’
likes, dislikes, wants & needs
#SMTLive | @DaveKerpen

8. Identify WHAT & WHO To Listen To
FIRST, ASK YOURSELF THESE QUESTIONS:
• “What’s important to your business?”
• “What’s important to your customers?”
• “Who is important to your customers?”
• “Who is important in your industry?”
#SMTLive | @DaveKerpen

9. Choose The Right Keywords
o Identify the right keywords and
phrases that’ll give you the most
relevant Twitter conversations!
o Listen to industry influencers!
They’re the people who your
customers are also listening to!
#SMTLive | @DaveKerpen

10. 2. Respond to Everyone
80% of Customer Service
inquiries go unanswered on
social media
By being in the top 20%, you can
establish your company as a leader
#SMTLive | @DaveKerpen
Source: Adweek

11. Telephone Customer Service is OUT
o Customer service is no
longer just phone lines.
o Twitter is now where
people express their
opinions.
o Twitter is PUBLIC!
#SMTLive | @DaveKerpen

12. Twitter = The New Customer Service Tool
#SMTLive | @DaveKerpen
Source: Social Media Examiner

13. The Power of Responding
71% of customer complaints on Twitter go unanswered
YET, 83% of people appreciate being answered
by a company when they receive a response
HOWEVER, 63% would not like it or hate it if the company contacted them
about something other than their complaint tweet
So on Twitter, respond to EVERYONE with a timely & pertinent
response
Source: Maritz Research
#SMTLive | @DaveKerpen

14. How To Respond
1) Respond quickly and publicly
• Always apologize
• Mention you’ll send a private message
• This lets the commenter, and anyone else
listening know that you’re also listening
2) Resolve privately
• Avoid further public back and forth, and fix the
problem!
#SMTLive | @DaveKerpen

15. Notice: Respond quickly
AND with an apology!
Let’s Take a Look at Some Examples!
#SMTLive | @DaveKerpen
Source: Fluid Digital, Courtyleer

16. Respond
publically
AND
Resolve
Privately
#SMTLive | @DaveKerpen
Source: Business 2 Community

17. Responding to Negative Comments
The Two Rules Of Thumb:
1) Do Not Ignore
– Ignoring tells your customer you don’t care
– Exceptions = obscene comments, private information
2) Don’t be defensive
#SMTLive | @DaveKerpen
Like this 

18. Say Thank You!
Don’t forget to
respond to positive
comments too!
A “thank you” is just
as important as an
“I’m sorry”!
#SMTLive | @DaveKerpen

19. Maximize Exposure:
Know Your Twitter Timing
The average shelf life of a tweet is only 20 minutes!
So, how do you maximize your Twitter exposure?
Cater to your fans who are on Twitter at different times!
#SMTLive | @DaveKerpen

20. 3. Repeat Great Content
#SMTLive | @DaveKerpen

21. Repeat Tweets
Use Twitter Reverb by Likeable Hub to
help!
“Repeating a tweet gets
you 86% as much
performance as the initial
tweet!”
#SMTLive | @DaveKerpen

22. 4. #Hashtag Wisely
#SMTLive | @DaveKerpen
Source: Bufferapp

23. Why Hashtag?
o Hashtags = trackable
Twitter keywords!
o Hashtags let your
tweets become part of
larger conversations to
gain more visibility
#SMTLive | @DaveKerpen
Source: Go Brand Go

24. Hashtag Tips
1)Create a hashtag before
promoting an initiative
2)Make it simple
3)Make it easy to use
4)Make it FUN (and
informative)!
#SMTLive | @DaveKerpen
Source: Front Man Marketing

25. 5. Advertise Smarter
#SMTLive | @DaveKerpen
Source: Twitter

26. Advertise Smarter
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective
in Mind
3. Always Be Helping
Don’t forget to optimize your
visuals for mobile, too!
Be creative. Be unique. Be Visual.
 Visual content is consumed most directly on social media
#SMTLive | @DaveKerpen

27. Set Smart Objectives
• What do you want to achieve in your ad campaign?
– More followers?
– More click-throughs?
– More engagement?
– More app installs?
– More leads?
• Setting goals will set you up to
succeed!
#SMTLive | @DaveKerpen

28. Find Your Perfect Audience
Twitter has dozens of targeting options to find
YOUR perfect audience
Upload a list of contacts & create a custom or
lookalike audience based on people you
know are receptive to your ads
#SMTLive | @DaveKerpen

29. 6. Join The Conversation
#SMTLive | @DaveKerpen

30. Why Join Conversations?
o Listening and engaging doesn’t have
to be limited to only your customer
base!
o Find new potential fans conversing
about similar topics!
o Engaging can convert fans leads
customers
o Engage with folks talking about your
competitors so they know your brand
too!
#SMTLive | @DaveKerpen

31. How To Join The Conversation
#SMTLive | @DaveKerpen

32. 7. Use Tools
Succeeding on Twitter requires care and regular attention,
which takes time and resources!
#SMTLive | @DaveKerpen

33. Tools We Love
#SMTLive | @DaveKerpen

34. Why Use Social Tools?
Tools can help with:
1. Content
2. Listening
3. Analytics
4. Repeating
#SMTLive | @DaveKerpen

35. Click To Tweet
1. Write a tweet
2. Create a shareable
custom link with that
tweet
3. Make it easy for your
audience to send out
your curated message
4. Track the activity of
that link
#SMTLive | @DaveKerpen

36. Social Quant
• Increase your followers
• Expand real connections
• Identify relevant potential
connections
• Expand your market
visibility
• Analyze your growth
#SMTLive | @DaveKerpen

37. Likeable Hub
Likeable Hub is an
accessible app that can help
you:
• Share content across
channels
• Listen
• Create content ideas
• Repeat tweets
• Generate leads & referrals
• Measure your progress
#SMTLive | @DaveKerpen

38. HOW CAN
LIKEABLE HUB
HELP?
#SMTLive | @DaveKerpen

39. Likeable Hub VIP
#SMTLive | @DaveKerpen
Choose from thousands of content
ideas and trending news posts to
share in seconds.

40. TURBOPOST ™ Technology
#SMTLive | @DaveKerpen
Strategically
Repeated Tweets:
Reverb for Twitter
automatically
repeats your posts 5
times to maximize
reach and
engagement
Clicking “TurboPost” turns
your Facebook post into a
“boosted post on your
business’ page to increase
audience reach!

41. Likeable Hub Site
#SMTLive | @DaveKerpen

42. THANK YOU / GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
dave@likeable.com
TWITTER
@DaveKerpen
PHONE
212-359-4347
QUESTIONS?
Download Likeable Hub for free at LikeableHub.com!
#SMTLive | @DaveKerpen