Dave Kerpen Accountex keynote presentation

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The Likeable Accountant
@DaveKerpen, CEO @LikeableLocal
7 Simple Social Concepts
To Drive Results

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11 Simple Social
Concepts to Build a
Likeable Accounting
Business

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7 Simple Social Concepts
to Drive Results
Listen.
Tell. Don’t Sell.
Advertise. (Better).
Provide Value.
Be Grateful.
Be Authentic.
Respond.

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Listen to Your Prospects

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Listen to Your Customers

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Your Customers are Asking For You Right Now!

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Responsiveness is No Longer Optional

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LAST: Listen, Apologize, Solve, Thank

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The 4 Most Important Words in Social:
I’m Sorry & Thank You

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Respond to Positive Comments Too

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Don’t Sell it,
Story tell it!
Here’s My
Story

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Tell Your
Staff’s
Stories

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Every Brand Has Many Stories to
Tell
- Your humble beginnings.
- Employee challenges.
- Community & charity partnerships.
- Inside the lives of leadership.
- Clients who have overcome obstacles.

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Inspire Your Customers to Tell Your Story

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Inspire Your Customers to Tell Your Story

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Be Authentic, Be Vulnerable, Be Real

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Advertise Better
Use Hypertargeting & Nanotargeting.

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Provide Value
10% Off =
Marketing
50% Off =
Value
100% Off =
Loyal customers for life

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Provide Value

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Provide B2B Value Through LinkedIn,
Webinars, Articles, & eBooks

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The Power of Gratitude

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Donors Choose, R.O.I. of Gratitude.
Those who received
handwritten thank
you notes were 38%
more likely to donate
again!
The Original Social Media

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LET’S REGROUP
Listen.
Tell. Don’t Sell.
Advertise. (Better).
Provide Value.
Be Grateful.
Be Authentic.
Respond.

24. #AccountexUSA
THANK YOU! GRAND PRIZE
“How dare you settle for less when the world has made
it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
dave@likeable.com
DaveLinkedin.com