Why It Pays to Be Likeable (McGraw-Hill, Oct. 2012)

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Why It Pays to Be Likeable (McGraw-Hill, Oct. 2012)

  1. 1. Why It Pays To Be #Likeable McGraw-Hill October 2012@DaveKerpen, CEO, @LikeableMedia Author of 2 @LikeableBook’s Slideshare.net/DaveKerpen
  2. 2. #Likeable
  3. 3. 3 TruthsSocial media is not freeSocial media will not produce instant resultsSocial media cannot make up for a poor product/service #Likeable
  4. 4. Listen first &never stop listening #Likeable
  5. 5. #Likeable
  6. 6. Responsiveness is NOT a choice #Likeable
  7. 7. #Likeable
  8. 8. #Likeable
  9. 9. #Likeable
  10. 10. Authenticengagement cannot bemechanical #Likeable
  11. 11. #Likeable
  12. 12. “I’m sorry.” #Likeable
  13. 13. #Likeable
  14. 14. “Thank you.” #Likeable
  15. 15. #Likeable
  16. 16. Provide value (for free) #Likeable
  17. 17. 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #Likeable
  18. 18. #Likeable
  19. 19. #Likeable
  20. 20. #Likeable
  21. 21. Every brand has a story.Tell yours. #Likeable
  22. 22. #Likeable
  23. 23. Inspire customers toshare their stories #Likeable
  24. 24. #Likeable
  25. 25. Social ads = perfect targeting #Likeable
  26. 26. #Likeable
  27. 27. Don’t sell – tell & compel #Likeable
  28. 28. #Likeable
  29. 29. It’s just a cocktail party #Likeable
  30. 30. Feedback?Grand Prize! @DaveKerpenFB.com/LikeableMedia @LikeableMedia dave@likeable.com

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