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Social media - BOMEX 2014
- 1. #BOMed The social media playgroundCultivating community in commercial REAL estate Kyra winfield Huntingdon capital corp. @kyrawinfield Kerri MacKay playground ninja master.* @_ _kerri September 11, 2014 Winnipeg convention centre
- 2. CELL PHONES ENCOURAGED (ON SILENT, PLEASE.) #BOMed14 @kyrawinfield | @_ _kerri
- 3. In 160 characters: KyraWinfield Commercial real estate leasing - office, retail, industrial. CRE news curator. Background in marketing. Social media nerd since 1997. Owned by a rescue terrier. #BOMed14 @kyrawinfield | @_ _kerri
- 4. #BOMed14 @kyrawinfield | @_ _kerri In 140 characters: Kerri mackay Seeing life differently. Bachelor of Physical and Health Education grad ‘14. stanford #MedX ePatient ’12/’14. Presenter, social media, #BOMEX ‘14.
- 5. road map: Getting to The playground Exploring the playground • Run, jump, climb: social networks • [play]ground rules • learning the landscape Literacy: beyond reading • Not just for kids • Applying social media to cre Cultivating community • Red light. . . green light • Owning your playground #BOMed14 @kyrawinfield | @_ _kerri
- 6. Your thoughts: What is social Media? #BOMed14 @kyrawinfield | @_ _kerri
- 7. #hashtagwhat? #BOMed14 #BOMed14 @kyrawinfield | @_ _kerri
- 11. #hashtagwhat? #medx: 50,000 tweets Over Four days #BOMed14 @kyrawinfield | @_ _kerri
- 12. • Market property for lease • Advertise services • Share a press release • Promote an article Applying Social Media Exploring The playground #BOMed14 @kyrawinfield | @_ _kerri
- 14. communication #BOMed14 @kyrawinfield | @_ _kerri
- 15. community #BOMed14 @kyrawinfield | @_ _kerri
- 16. community #BOMed14 @kyrawinfield | @_ _kerri
- 17. community Is social. #BOMed14 @kyrawinfield | @_ _kerri
- 18. community Is cultivated. #BOMed14 @kyrawinfield | @_ _kerri
- 19. Exploring The playground This is Work. This Builds relationships #BOMed14 @kyrawinfield | @_ _kerri
- 20. Exploring The playground [play]ground rules #BOMed14 @kyrawinfield | @_ _kerri
- 21. Exploring The playground [play]ground rules content Published content forever idea #BOMed14 @kyrawinfield | @_ _kerri
- 22. Exploring The playground [play]ground rules content Published content FOREVE idea #BOMed14 @kyrawinfield | @_ _kerri
- 23. Real life Effective Social networking Imagesource:BankofAmerica #BOMed14 @kyrawinfield | @_ _kerri
- 24. Exploring The playground Run Jump climb #BOMed14 @kyrawinfield | @_ _kerri
- 25. Exploring The playground Run Jump climb twitter facebook Linkedin #BOMed14 @kyrawinfield | @_ _kerri
- 26. Exploring The playground Run Jump climb twitter facebook Linkedin #BOMed14 @kyrawinfield | @_ _kerri
- 27. Exploring The playground Run Jump climb twitter facebook Linkedin #BOMed14 @kyrawinfield | @_ _kerri
- 28. Literacy: Beyond reading Not just For kids Competence or knowledge in a specified area know Your goalsYour audienceYour purposeknow Adapt #BOMed14 @kyrawinfield | @_ _kerri
- 29. Literacy: Beyond reading Not just For kids Competence or knowledge in a specified area Your purposeknow Adapt #BOMed14 @kyrawinfield | @_ _kerri
- 30. • Canvas for information • Conduct a survey • Share a promo • Grow your network Applying Social MediaTo commercial real estate #BOMed14 @kyrawinfield | @_ _kerri
- 31. Applying Social MediaTo commercial real estate #BOMed14 @kyrawinfield | @_ _kerri
- 33. Real life Effective Social networking 5 minutes 9% 15 minutes 11% 30 minutes 12% 60 minutes 10% same day 25% Within a few days 33% 5 minutes 9% 15 minutes 11% 30 minutes 12% 60 minutes 10% same day 25% Within a few days 33% Source: Webster (n.d.). Slide 1: most who use Social media for customer service expect a very Quick response. Retrieved from the social habit on august 20, 2014.
- 36. Social Media is instant cultivating community Red light Green light #BOMed14 @kyrawinfield | @_ _kerri
- 37. #BOMed14 @kyrawinfield | @_ _kerri Social Media is dynamic cultivating community Red light Green light
- 38. #BOMed14 @kyrawinfield | @_ _kerri Social Media is participatory cultivating community Red light Green light
- 39. Social Media is engaging cultivating community Red light Green light #BOMed14 @kyrawinfield | @_ _kerri
- 40. pecific easureable chievable elevant imely Cultivating Community Red light Green light #BOMed14 @kyrawinfield | @_ _kerri
- 41. Represent your brand Design matters Hire or delegate Keep it polished Have fun Cultivating Community Red light Green light #BOMed14 @kyrawinfield | @_ _kerri
- 43. #BOMed14 @kyrawinfield | @_ _kerri Real life:Effective social networking
- 44. Kyra winfield Kerri MacKay Huntingdon capital corp. Leasing manager@kyrawinfield @_ _kerri social media playground Cultivating community In commercial real estate TH E Bachelor of physical and health education Stanford medicine-x epatient 2012/2014
- 45. #BOMED14 @kyrawinfield | @_ _kerri
- 46. Kyra winfield Kerri MacKay Huntingdon capital corp. Leasing manager@kyrawinfield @_ _kerri social media playground Cultivating community In commercial real estate TH E Bachelor of physical and health education Stanford medicine-x epatient 2012/2014
Editor's Notes
- INTERACTIVE discuss discuss Today we will discuss social media basics and look at Twitter, Facebook, and LinkedIn.
- ?? Giveaway chance 1 – Sneak in to prompt engagement - Can anyone ID foursquare logo? [or, new myspace or soundcloud…] Wikipedia says: Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
- INTERACTIVE discuss discuss Wikipedia says: Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Today we will discuss social media basics and look at Twitter, Facebook, and LinkedIn.
- Twitter communities = centred around hashtags
- Professionalism; security – in graphics
- BofA example - https://twitter.com/__kerri/status/284797169549058049
- For example: My goal is to increase my Twitter followers by 50 new followers each month to 150 followers by December 31. Not I will get 500 followers. 50 new followers a month for 150 followers by December 31, based on what we’ve discussed today.
- Nike swoosh