Little Kangaroos celebrates Children's day with a Facebook contest. To connect with the audience we came up with a cute campaign where people shared loads of cute pictures of their babies!

1. #MyChubbyBaby Children’s Day, Facebook Campaign Report.

2. This children’s day we wished with eagerness to make children feel special and loved by parents and everyone. We coveted to reach our followers and come up with a campaign where we will hand out a gift hamper to one lucky cute winner and 3 consolation prizes.
This was a very close-to-heart contest as we asked the parents to upload the chubbiest photo they had of their kids. It was delightful to see the Facebook page filled with cuteness and adorability as the entries kept flooding in from. The campaign was also promoted on twitter.
The contest was launched on 11th of November till 17th of November and the winners were declared on the next day.
Prior to the beginning of the contest, teasers were sent out on Little Kangaroos Facebook page named #MyChubbyBaby
Objective
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3. Teaser Post- #MyChubbyBaby
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4. On 11th November, first we changed the cover photo on Little Kangaroos Facebook page with an attention-grabbing photo, publicizing the upcoming contest, #MyChubbyBaby on Facebook.
The application picture was also updated, which attracted lots of enthusiastic posts from our participants about the contest.
#MyChubbyBaby
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5. Cover photo - #MyChubbyBaby
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6. App Post - #MyChubbyBaby
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7. Instruction Post - #MyChubbyBaby
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The instruction post helped the Facebook page to get loads of entries. The queries of participants were all answered and they were all set and geared up for the contest.

8. Quick Instruction Post- #MyChubbyBaby
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We used a quick instruction post to help maintain the buzz for the contest and also to engage with the followers if the brand.

9. Store Offer Post- #MyChubbyBaby
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During the campaign, on Children’s Day, we came up with this eye-popping photo with a jaw-dropping discount. This discount could be availed at the exclusive Little Kangaroo Store in Mumbai and Delhi.

10. Reminder Post- #MyChubbyBaby
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We kept reminding the social media friendly and tech savvy parents about the campaign through reminders. Needless to say, the Facebook page was swamped with entries.

11. Wish Post- #MyChubbyBaby
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On 14th November, a cute and cuddly Children’s day wish post was put up on Little Kangaroos Facebook page to remind us children are gifts from God.

12. Reminder Post 2- #MyChubbyBaby
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On 15th November we posted a collage of the wonderful entries we received till then, thanking and asking people for more participation.

13. On 16th November the contest #Mychubbybaby came to an end. We then, updated a post regarding the closure of the contest and also that we were no longer receiving entries.
#MyChubbyBaby
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14. Take a look at some of the entries we received for #MyChubbyBaby …
Some of the entries received - #MyDaddyBestDaddy
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15. ..and some more..
… Contd.. Some of the entries received - #MyDaddyBestDaddy
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16. The entries for #MyChubbyBaby drew a smile on our faces and wrote love in our hearts.
A child’s laugh and smile becomes deleble to the worries that parents have. The photos received showed how parents took the pain and efforts to make Children’s Day special.
The love for their children was what inspired us to come up with this campaign and it worked just the way we wanted.
Looking at the entries we realized that choosing a winner from these wouldn’t be a cake walk for us!
#MyChubbyBaby
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17. Winners - #MyChubbyBaby
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18. Total People Reached: 80,000
Total Page Likes: 303
Total Entries: 406 Entries
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19. Thank you!
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