A Likeable Local Webinar with CEO Dave Kerpen

1. #LikeableWebinar
9 Ways to Optimize
LinkedIn for Business
Dave Kerpen
CEO, Likeable Local
@DaveKerpen

2. #LikeableWebinar
Your Host!
30% of SMBs use LinkedIn regularly—
making it the most frequented platform.
Sources: Inc, LinkedIn, Marketing Land

3. #LikeableWebinar
The Basics…
LinkedIn is a business-oriented social
network that launched on May 5th, 2003.
LinkedIn now has more than 433 million
users and 3+ million company pages.
30% of SMBs use LinkedIn regularly—
making it the most frequented platform.
Sources: Inc, LinkedIn, Marketing Land

4. #LikeableWebinar
9 Ways to Optimize LinkedIn For Your Business
1. Customize Your Profile to Boost Your
Business
2. Publish On LinkedIn
3. Share Updates Personally & As A Business
4. Leverage LinkedIn Listening
5. Create LinkedIn Groups
6. Discover & Connect with Influencers
7. Recruit Amazing Talent
8. Advertise To Strategic People
9. Integrate with Twitter & Slideshare

5. #LikeableWebinar
1. Customize Your Profile
to Boost Your Business
• Make a custom
URL
• Add a professional
profile picture to
your profile
• Add a background
photo
• Hyperlink to your
company
• Search engine
optimize your profile
• Show work
examples

6. #LikeableWebinar
Customizing Your Profile
Custom URL
Profile Picture

7. #LikeableWebinar
Background Photos

8. #LikeableWebinar
Hyperlink to Your Company’s Site
Hyperlink your company website to
your profile under Contacts

9. #LikeableWebinar
Search Engine Optimization
When creating your profile, include keywords that
prospects or clients would enter into LinkedIn or any
other search engine

10. #LikeableWebinar
Show Work Examples

11. #LikeableWebinar
2. Publish On LinkedIn
• Becoming an author on
LinkedIn helps establish
you as an expert
• Post links to blogs,
news articles, &
more!
• Helps with lead gen,
customer retention,
and awareness! pay attention to folks who are
engaging with your posts!

12. #LikeableWebinar
Publishing Blog Posts
1. Think of a great headline
2. Find/take a compelling
photo
3. Write a concise post
4. Include strong calls to
action at the bottom of
your post
5. Share across different
social media channels!
• Become a thought leader in
your industry
• Follow these steps to most
effectively blog:

13. #LikeableWebinar

14. #LikeableWebinar
3. Listen to Shared Content That's
Relevant To You
• Update your status 5-8 times a
day!
• The best times to post are
7am-8am and 5pm-6pm.
• The best days to post are
weekdays.
• 93% of B2B marketers rate
LinkedIn as the top B2B social
media lead generation source.
Source: Marketing Ninjas
Search your company name or interesting keywords

15. #LikeableWebinar

16. #LikeableWebinar
Sort Your Updates

17. #LikeableWebinar
Tools To Help With Posting

18. #LikeableWebinar
4. Leverage LinkedIn Listening
• Listening is the most
important skill on social
media
• Listen to what your
customers/prospects are
saying about your brand or
product
• Search keywords about your
company and look at posts
that mentioned the phrases

19. #LikeableWebinar
Check Out How Your Audience Is
Engaging With your Posts
Head to Profile at the top of your screen and click Updates

20. #LikeableWebinar
Search Your Company Name

21. #LikeableWebinar
Click Posts and Listen!

22. #LikeableWebinar
5. Create LinkedIn Groups
• Showcase
your thought
leadership!
• Post relevant content like blogs, articles, quotes, and
curated content.
• Promote the group and grow your LinkedIn community!

23. #LikeableWebinar

24. #LikeableWebinar

25. #LikeableWebinar
6. Discover & Connect with
Influencers
• LinkedIn Influencers= thought
leaders
• Listen, interact, and connect with
them!
• Follow influencers of your choice
• Comment on their posts
• Share their published content
• Message them & ask for a
connection!

26. #LikeableWebinar
Follow the influencer to
receive updates from
them
When you feel close enough
to your influencer, connect
with them!

27. #LikeableWebinar
Influencers On Pulse!

28. #LikeableWebinar
7. Recruit Amazing Talent
• Are you in need of a
new team member?
• Use the advanced
search features to
find great potential
employees!
93% of businesses use
LinkedIn to recruit
-Job Cast

29. #LikeableWebinar
• Search by
• Connections,
location, industry,
past companies, and
more!
• Recruit effectively
with LinkedIn
Premium

30. #LikeableWebinar
8. Advertise To Strategic People
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation
LinkedIn’s Ads are a great resource to gain
exposure, especially for B2B companies

31. #LikeableWebinar
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation

32. #LikeableWebinar
Targeting
• LinkedIn’s targeting
properties include:
• Industry,
• Job title,
• Seniority,
• Age,
• Gender,
• Location,
• Skills, and
• Group affiliation.

33. #LikeableWebinar
9. Integrate with Twitter & Slideshare
If you’ve created a presentation, share it directly to LinkedIn from
Slideshare!
Increase your reach with integration!

34. #LikeableWebinar
Steps to Add Twitter to LinkedIn:
1. Click “edit profile”
2. “Add Twitter account”
next to the Twitter
field
3. This will integrate
your Twitter into your
LinkedIn account!

35. #LikeableWebinar
Let’s Review!
1. Customize Your Profile to Boost Your
Business
2. Publish On LinkedIn
3. Share Updates Personally & As A Business
4. Leverage LinkedIn Listening
5. Create LinkedIn Groups
6. Discover & Connect with Influencers
7. Recruit Amazing Talent
8. Advertise To Strategic People
9. Integrate with Twitter & Slideshare
Learn how Likeable can help you at LikealeDemo.com

36. #LikeableWebinar
Thank You/
Grand Prize!
Sign up for Likeable Local through
the end of July and mention this
webinar to win an autographed
book!
LikealeDemo.com
Questions?