Our first radio show aired from 5-6pm on a Friday and featured music genres popular during the evening commute home from work or for going out. The show flowed well with no dead air between songs or in volumes. We engaged the audience through social media and topical conversations. However, some off-topic discussions by one host may not have been appropriate. Our second show aired from 1-2pm on Saturdays in Disney stores, targeting shoppers after lunch. It featured Disney-themed songs from movies of toys sold in the store. The show flowed well and engaged younger audiences through conversations about Disney and an activity where they guessed upcoming songs. The in-store radio show was successful but could have been

1. Commercial Radio Show & In-Store Show Review
Our first radio station was a drive-time show which was aired from 5 pm – 6 pm on a Friday
night. Because we chose to do it on a Friday night, the song genres were quite similar as
people who listen to the radio during this time may be driving home from work, or getting
ready to go out. Although we followed our initial idea, there were certain aspects of the show
which could’ve been changed.
The show itself flowed and there was no dead air between each song, as well as this the
fading in and out from each song made the show sound more professional. The speech
content of both me and Phoebe speaking had a balanced volume and there was no dead air.
We also involved the audience by inviting them to tweet into our shows Twitter account; we
also had conversations about films, weather and festivals which are suitable conversation
topics for our target audience.
Although the majority of the show overall was a success, Ibelieve that in some of the parts
where speech was involved Phoebe went a bit off topic and discussing things that may not
seem appropriate for a radio station.
Our second station was an in-store radio show which was played in Disney Stores. The
show was planned to be aired from 1 pm – 2 pm on a Saturday. We chose this time as it will
be during the stores highest selling peak because it is after people have had their lunch and
will then be continue with their shopping. Also Saturdays are when most people do shopping
meaning this day is when the store will be its busiest compared to other days. The genre of
the songs were all Disney themed, meaning it will mostly appeal to a younger audience as
many young children tend to watch Disney films and will know the songs which are played.
We tried to play songs from films which have toys of the characters being sold within the
store.
The show flowed and there was no dead air between the songs and the speech, as well as
this the fading in and out made the show sound more professional. The conversations we
had were aimed at a younger audience so they could get involved, such as the top 20
Disney films and which toys are being sold in store. This could also be informative for
parents and carers. We also did activities such as guess which song is coming up next,
meaning that the people participating would go up to the till and tell the shop assistant which
song they think is coming up next, as well as giving their name; then the winner would be
announced through the radio. This activity would make the shopping experience more
exciting for the younger ones and getting them involved.
I believe that the show overall was a success, but it could’ve been a bit longer by adding
more songs and speech in.