3. This artist is similar to Adele and Gabrielle Aplin. Reasons for this is because these
two artists oppose Mulvey's theory as our artist does not attract the male gaze and
does not see the artist as an object. More meaning is given to our artist; her dress
sense will not be flashy but rather professional and casual for a 17 year old girl.
Her image may help to connect to a wider audience as there is not enough 17 year
old girls singing pop songs - it is rare. Therefore the audience may want to see a
change in the artists age who do sing pop songs. Additionally this artists image may
help to connect with the audience as the 4th wall will be broken and therefore a
relationship between the artist and the audience will be produced.
4. Influence #1
Lana Del Ray – Summer Sadness
The music video for this song is extremely stylised
through the extensive edits of red and yellow
filters, compositions and motion pace. All
these edits are in sync with the beat of the
song which is extremely upbeat just like our
music video at some point. As ambitious as it
sounds, we feel it would be good to integrate
this editing in out music video although if we
fail, we will happily avoid the whole thing.
5. Influence #2
Smiler - It's-A-Happening!
This music video featured some split screens
(1:07 - 1:20) which influenced how a small
part in our music video would be. The music
video has split screens which change to the
beat of the song but in our music video we
hope to change the split screens as the
singer take small pauses in the second to
last verse ('Shoulders ache for wanted
wings, My city shakes, the fear in me').
6. Influence #3
Jai Ho - The Pussycat Dolls
In this video, there is a part (2:30 -2:47)
where the location have these dangling
things which is used as props for the
artist to dance around. We see the
"prop" and artist in close ups, mid shots
and wide shots and though we could use
this in our video as we have a location
where the location is somewhat a prop.
The location is the place with the white
trees in Tate Modern.
7. Influence #4
Panic Cord - Gabrielle Aplin
This music video contains a lot of aspects
which would be such as the camera
movement which is moving to the
rhythm and beat of the song. Also the
huge range of camera shots and
angles are in the video are hugely
admirable which can be easily be
taken into our music video. Lastly, the
light flares/composition in the video
becomes a good effect and ironically
help with the simplicity of the video
which could be used in our video.
8. Audience 1
CORE AUDIENCE – SPECIFIC
The core audience would be 16-18 year old girls who are
either working class or middle class (these classes are
more likely to listen to music and are likely to buy her
albums). However Upper class may also enjoy her music
as the original artist Ellie Goulding performed 'Your Song'
at the reception of the Royal Wedding and this may be
because those who are in this class like the songs which
she has made. This audience is likely to live in urban cities
such as London as the music video will be shot around
London; tourist attractions will be filmed such as the
London Eye and Big Ben and therefore the audience will
be familiar with the location and setting. Additionally
the content of the music video will appeal to the
audience as this artist may be seen as a role model and
therefore other girls may want to be like her. Audiences
may also be appealed as this artist may be seen as
'different' and therefore original.
9. WIDER AUDIENCE
After having a core audience there is always a
wider audience. The wider audience could be
other individuals who like the artists music in
general - they may not want to be like the
other artists but may be entertained by the
music made my her. This wider audience
would be ages 11-15 years old and those who
are other young adults to middle aged
women; this wider audience could be related
to the core audience (sisters, mother, aunties
and so on). The music video will also appeal to
these audiences as they will also be living in
cities - more likely to be urban cities such as
London, Manchester, Birmingham and so on;
these cities are vibrant and multi-cultural and
therefore there is no specific ethnic group.
10. Our Audiences Expectations of a Pop Music Video
Our song choice for our music video is from the pop genre and is a pop-ular genre in the music
industry. Fans of these genres expect quite a few things such as:
• Attractive individuals/Voyeurism for sex appeal
– Good looking artists/actors who provide sexual gratification i.e. One Direction or
Rihanna
• Good editing which invites the audience to watch
– Edits in sync with the beat to make it more enjoyable to watch
• Compelling narrative/storyline which pulls in audience
– A storyline/narrative that is interesting leaves the audiences wanting to know whole
story
• Visuals are linked to the lyrics
• A young artist that is fashionable and stylish
– The young artist could relate to the young audience who need fashion influences
• A role model or someone who can be obsessed over
– The artist/s could be a person who is so inspiring becomes the audiences obsession
and role model.
11. Location No.1
Bankside – Clink Street
We wanted to use this location due
the small pathway and tall buildings
which create a sense of being
overwhelmed as if you’re in the city
which directly links to our song
which is about being in a city. We
also feel the location will be a great
place for when the artists begins to
walk in the video and if we are able
to find the seating arrangements we
can use the pathway for our opening
as well.
12. Location No.2
Tate Modern – Millennium Bridge
We decided to use this location as we feel the trees in this area would
become a good prop for the artist to use to create a more intimate video.
Also the Millennium bridge could be a possible bridge to use as we are able
to see iconic buildings/skyscrapers such as The Shard and Big Ben depending
on the angle we choose to film from.
13. Location No.3
Westminster – London Eye – Merry-go-round
The main reason we chose Westminster and the London Eye as a location is
because we think it’s an iconic place in the London that is easily
recognisable by an audience. Also the merry-go-round would be a nice
looking background for our artist and the horses represent freedom.
14. Costume
This artist will wear costume which is not too flashy or too plain. We do not want
revealing clothing as we are trying to go against Mulvey’s theory of the male gaze; we
do not want out audiences to see this artist as a sexual object but an individual which is
no different from the core audience.
The first costume will be a white dress (may have black in it). The reason for this is
because we would like Yasmin Feruz to be bright and stand out from the crowd; pop
music video’s often have light colors and therefore we chose to include white. The
colour white will go with the image we want to create that is simple and reflects out
target audience but we plan to make it stylish through accessories and such.
15. Costume
The other costume will be plain black jeans with a white top and plain black vans
would be worn. This will be worn to show that this artist is young and still has that
flavor of being a young adult. Additionally this may allow the core audience to relate to
her as it will be expected as she is an ordinary girl who does not see herself different
that other girls who live in the city.
We also plan to have out artist wear polka dots in a few shots of the music video as the
text that will found on album will have a few dots placed around. We feel this will make
the artists names more memorable and recognizable with an audience.
Our audience will not expect to see a certain type of costume as there is a wide range
of styles which young girls wear these days – from dresses and skirts to jeans and
sweatpants.
16. Synergy
In our promotional video and digi-pack, we plan to link the image of our artist in
all aspects of advertising. The artists image revolves around stylish yet simple
so we think the text and colours will be simple throughout. We feel the font
and size of the text for the artists and albums name should be the continuous
throughout all advertising techniques so it easy to identify the link between all
advertisements. Also the dots which are located randomly across the name
could essentially become her motif as we plan to use the idea of dots on our
music video. The dots are simple yet stylish and they will hopefully make an
audience aware that the dots are associated with out artist.
17. Industry
For our artist, we thought it’d be ideal to have a British record
label who has signed our artist and we decided to go with
EMI. EMI is a pretty big company as they have signed huge
artists such as Katy Perry, Professor Green and Kylie Minogue.
We chose this label because they have signed Gabrielle Aplin
who is fairly similar to our artist in terms of image so we
thought they would know how to promote an artist of this
kind. We think the single should be available to be purchased
online at first as it would cost less than manufacturing
thousands of CD’s which might not even sell. However, once a
fan base made, I am sure the rest of the releases following the
single will be available as hardcopies.
18. Andrew Goodwin
• Andrew Goodwin believes that music videos do not
follow a traditional narrative. He believes they present
their narrative differently as opposed to novels and
films.
• We are specifically looking at:
• ILLUSTRATION
• - The visualizations in the video are a representation of
the lyrics in the song
19. Additional…
• what ever transpires in the video will ‘illustrate’ the
meaning of the lyrics of the song.
• The (Yasmin) artist will break the 4th wall as she sings to the
camera, in order to make the singer sing TOO the audience
and have eye contact.
• The use of diverse visual effects matching the mood of the
music video… e.g. if it has flashbacks we would use a
grayscale filter to film it in.
• Editing will be done in time with the beat of the song.
20. Production Schedule
FILMING: 27th October – 10th November
Sunday 27th October : Film base tracks at Bankside, Clink Street, Westminster/London
Eye, each location will involve costume changes. Start at 10am. Wrap up at 7pm.
Monday 28th October : Film the rest of the base tracks at Tate Modern and Millennium
Bridge with one costume change. Start at 10am. Wrap up at 7pm
(Abida will be handling the equipment; camera, figrig and the flip camera)
Monday 4th – 10th November : Film additional base tracks if needed or at different
locations with different costume changes.
In all locations, we plan to film the area ranging from small shops to iconic buildings.
Editing: 11th– 29th November
Rough Cut : 21st November
Final Edit : 29th November
