The document summarizes the results of a survey about music video viewing habits. It found that house music was the most popular genre, followed by indie. Most respondents said they watch music videos 4 or more times per week for pleasure and entertainment. They typically watch at home. Therefore, the group decided to make their music video in the indie genre featuring songs by James Bay, as his music would appeal to the target audience's preferences of watching relaxing music videos at home.

2. WHAT IS YOUR FAVOURITE MUSIC GENRE?
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Hip Hop R&B Pop Indie House Electro Rock Soul

3. WHAT IS YOUR FAVOURITE MUSIC GENRE?
The most common answer to this question was that people like house
music the best, which helped to easily clarify what song we are going to
use, the song by Aaron Smith – Dancin (Krono Remix) was the perfect
song to use for our target audience. We feel that the most popular
music genre at the current moment is house music as it is all over the
charts, and this song would appeal to the majority of people that filled
in our questionnaire. The second most popular genre from our feedback
was the indie genre, which is very helpful to our group as our second
song choice is ‘When we were on fire – James Bay’ which we have
asked and been granted permission to use, this is good because it
leaves us with an option to use the song should the first go wrong, and
it would still please a lot of people as they like the genre the song
comes from. Pop was the third most popular genre but we do not have
any intention of using a pop song as it is very hard to get permission to
use a well known pop song. The Hip Hop, R&B and soul genres were
not very popular at all and therefore we have no intentions to use any
music from those genres as it will not be our target audience.

4. HOW OFTEN DO YOU WATCH MUSIC VIDEOS?
Weekly
Once
Twice
Three times
Four or more times

5. HOW OFTEN DO YOU WATCH MUSIC VIDEOS?
The reason this question was asked was because we wanted to see how
many times a week people would watch our chosen genre a week and if
they would get bored of it, so we asked people how many times a week
they would watch music videos. The results show that people watch
music videos a lot during a week, the majority of our target audience
said they watch music videos at least 4 or more times a week and it isn’t
shown in the table but we asked why and when they watched music
videos so we decided to take another survey to decide why and when
people watch music videos. The fact that the majority of people said
they watched music videos four or more times a week showed that they
were interested in the music industry and that our music video would
have to be quite interesting and entertaining for them to watch our
video that many times a week.

6. WHY DO YOU WATCH MUSIC VIDEOS?
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7. WHY DO YOU WATCH MUSIC VIDEOS?
The majority of people that we asked claimed that they watch music videos
for their own pleasure, which is what we going to aim the music video
towards. A few people said they watch music videos for educational
needs but we studied that the majority of these people were media
students or people that just had them on whilst doing work therefore it
would be the same as using them for their own pleasure. 7 people said
that they watch music videos for entertainment, which is quite similar to
people watching them for their own pleasure which is good for us as a
group as we want our music video to be so people watch it purely
because it makes them happy or puts people in a good mood.

8. WHEN DO YOU WATCH MUSIC VIDEOS?
In school?
At home?
Commuting?
Other?

9. WHEN DO YOU WATCH MUSIC VIDEOS?
The majority of people we asked said that they generally watch music
videos at home, linking in with our last question that we asked people
why they watch them, they said pleasure, so the fact that they watch
music videos for pleasurable reasons and at home links in. The fact
they watch music videos at home and for pleasure shows that they
might watch the music videos for more relaxing reasons, making us
think that we should use the songs from James Bay more, as house
music would normally be used at parties and getting people in good
moods before they go out.

10. CONCLUSION
In conclusion to our music video survey we feel a bit more comfortable and
how a better understanding of who our target audience should be and
what our video should include to meet this target audiences needs. All
of the questions linking in together we feel that it would be very good if
we could make a house music video but with the locations and amount
of dancers we would be able to get we would find it quite impractical
and difficult to film this, and it wouldn’t be very effective. So we are
going to make a music video to match the indie genre, the reason for
this is because with people saying they watch films at home and for
pleasure and also that quite a few of our survey audience saying they
like the indie genre we feel it would be good to make this our target
audience. The songs by James Bay are very good for this as they are
slow and meaningful but some of them are quite upbeat, he is a
guitarist and this will help people to relax at home, watching the music
video for their pleasurable needs.