2. What do real audiences consume?
The music industry in the present day
The music industry continues to expand. Music is now
developing and expanding into new markets which is attracting
more users to digital music and bringing more artists to a wider
global audience. In 2013 the music industry’s digital revenues
increased by 4.3% which added up to US$5.9 billion. Unlike the
music 10 years ago this modern music industry has found new
ways to reach out into new markets meaning the music industry
is bringing much more money shown by the statistic below.
This is a statistic showing the Increase in per cent of the global digital revenue
3. Music Brands
In the recent years of the music industry music Global brands
have been introduced some popular brands such as Deezer and
Spotify are feeling the benefits of the music industry
development. Other regional services such as KKBOX and WiMP
are continuing to bring expand and improve by attracting new
users to their sites. New participants such as YouTube
announced there plans to launch a brand new subscription
service which is set to launch in early 2014.
This is a statistic showing the percentage of people paying for music subscription
4. Budgets of music videos
In the recent years of the music industry Passman has stated that
most music videos now cost between $15,000 and $50,000 to
create. This is a huge difference compared to the previous era
when music videos would of cost much less to make. This is
because there were less things which were needed in music
videos for example the new equipment such as the green screen,
different types of lighting, special effects. But in the previous era
there wasn’t the use of green screens and the use of special
effects so for back In the previous era this is why music videos
cost less. This shows how much the music industry has changed
because now music videos are going to much more extremes
reaching out for more audiences.
5. Who are the specific audiences for
particular products?
The fans of the pop genre
For the genre of pop the general main audience are
boys and girls aged at 13 to 21. But on some
occasions pop is also listened to people who are
aged older. For the genre of pop it can be listened by
anyone but for the people who are older they might
not enjoy listening to pop songs because they might
find it immature.
6. The fans of the pop genre
In some pop music videos and songs there are scenes
of a party going on and also sometimes the artists
singing about parties. People of this age range can
relate to this because people of that age tend to go
to parties. Also people of this age tend to dress like
some of the artists, shops like river island, Topman
and H&M are well known shops because its where
teenagers go to buy the latest's trends of fashion.
7. How do media industries target those
audiences?
In pop music videos the use of product placement is a
method which music videos use to attract their
audiences. This method is used because if viewers
see these products then they might be interested so
they might go out and buy the product this might
also lead to them watching more music videos
because they can see more products.
8. Relating to the age group
With pop music videos the settings and also themes are
parties. For a lot of people they can relate to this
because they themselves have been to parties so
showing a party through the use of a music video
gives the chance for the people who have been or
had a party to see one through the use of a music
video so the artist and the viewer can relate.
