This document discusses potential target audiences for three different fictional media properties: 1. A film about a child's adventures that may interest children but also older teenagers due to mature scenes. Both children and teenagers could find certain scenes amusing or frightening. 2. A film about a "stag do" (bachelor party) trip to Las Vegas that would likely attract older teenage and adult males due to inappropriate scenes and the theme appealing more to males. 3. A film like "Mean Girls" that targets teenage girls aged 15-24 due to its focus on topics like fitting in, bullying, first love and family conflict. Adults may also watch it with their children.

1. Audience
Theory
Your Name

2. • Primary Audience children and
teenagers (6-24) both genders
– Children might enjoy it because the main
role is a child but there is also mature scenes
in it such as breaking and entering and
abandonment which they wouldn’t
understand but the older children would and
they could think that it is frightening. There
is scenes where pranks happen and the
children and teenagers would find that
amusing.
– Secondary Audience
• Adults(24-44) both genders
Audience Profile

3. Audience Profile
• Primary Audience
– Teenagers (15-24 ) Males
– There is inappropriate scenes which isn’t
suitable for younger children but the
teenagers would be at the age to understand
it. The theme of the stag do would attract
the males as females don’t relate to any kind
of events like that. It is probably aimed for
the older teenagers and adults as most likely
the younger teenagers haven’t been Las
Vegas.
• Secondary Audience
– 25-44 (adults) Males

4. Audience Profile
• Primary Audience
– Teenage girls (15-24)
– The audience that is targeted is teenage girls
as the plot is based on age, fitting in,
bullying, first love and conflict with parents.
You can tell by the cover it is more of a girly
film by the colours and the title as “Mean
Girls”.
• Secondary Audience
– Adults (24-44)
Both genders of adults might watch this with
their children.

5. Hypodermic Needle
• Definition
– When an audience immediately believes what the media tells them.
• Example
– American Murder: The Family Next Door
– In this documentary a man murders his wife and children and he admits the
reason he murdered his wife was because she killed the children. The media
told the world about what he said and people believed that his wife was the
one to murder the toddlers. He was the one to kill all of them but some
people still thought he was innocent.

6. Uses and Gratifications Information
• Information> I use the weather app on my
phone to find out what the weather is going
to be like for the day.

7. Uses and Gratifications Personal
Identity
• Personal Identity> I look up to Kate Elizabeth
because I like how she dresses and what she
does for her Instagram and how she
influences other people.

8. Uses and Gratifications Integration and
Social Interaction
• Social Interaction> If my friend or a certain trend was in the
media for a new pair of shoes or piece of clothing, I would buy
it because I really liked it and didn't’t want to feel left out. For
example, there is a trend to wear a knitted vest under a shirt
and everyone is wearing it.

9. Uses and Gratifications Entertainment
• Entertainment> I watch Netflix and YouTube
as it relaxes me and I enjoy watching my
favourite youtubers and favourite
movies/shows.

10. Consumer Generated Content
• Example Instagram, YouTube, Snapchat
• What are the advantages to media producers?
– They get the content made for free and the platforms are
kept running.
• Why would the audience generate content?
– You might get a career out of it and it might get you
popular and you can earn money from that.

11. Psychographics
• Belongers
• They want to fit into trends and stay up to date with their friends/family/media. They usually
don’t want to stand out in a crowded place, feel isolated or experience any kind of change,
whether it is good or bad.
• Achievers
• They buy luxury items to show off how they are succeeding in life. This poster by Burberry
would connect wealth and success. They always need to be busy and productive and dislike if
time is being wasted.
• Emulators
• They buy knock off items because they cant afford the luxury items as they are missing the
skillset or work ethic. They tend to buy knock offs to make them look like they have achieved
something and make it look like they can afford expensive things.

12. Psychographics
• Balanced
• They want to make as much money as they can but instead of spending it on expensive items
they give money to charity and help out other people.
• Needs Driven
• They struggle with money as they either grew up around poverty or have gone through poor
choices in life which has driven them to the point where they struggle economically.
• Socially Conscious
- A: they are people who go out of their way to help people and just want to make the
environment around them better for themselves and other people. They don’t think about
themselves and put other people before them.
- B: they are people who see nothing good in life and they just want to destroy everything
around them as they see no good in life.