Theory

1. Audience
Theory
Your Name

2. • Primary Audience
15-35 year old males
because teenagers aspire
to be like the leading
superhero.
• Secondary Audience
40+ male and females as
marvel comics have been
going for years and they
have followed it.
Audience Profile

3. Audience Profile
• Primary Audience
16-35 year old males because
“Bond” is a brand icon that
every male aspires to be.
• Secondary Audience
Middle aged males and
females because they
know how long 007 has
been around.

4. Audience Profile
• Primary Audience
Adults 25-45 because the movie is
based on a true story from the past
which some adults know about
already and have watched it.
• Secondary Audience
15-20 because they are younger and
have not known about the original
movie but Tom hardy appeals to
younger audiences as well.

5. Hypodermic Needle
• Definition
– The hypodermic needle effect suggests that the media
injects its messages straight into the passive audience.
• Example
– The 1938 radio broadcast of War of the Worlds had a
section of the show set as a news show reporting on
an alien invasion. This caused the American audiences
to panic believing the invasion to be real

6. Uses and Gratifications Information
I use the BBC news website to find out information
and to find out what is going on in the world.
Audiences would find this very helpful as it is free
and available anywhere in the world.

7. Uses and Gratifications Personal
Identity
I use personal identity to get justified outcomes
out of film and television. I would use
behavioural traits to learn about outcomes and
how I would protect myself in certain situations.

8. Uses and Gratifications Integration and
Social Interaction
Some people would use social interaction to talk
to other people and to be art of a community as
well. People have a sense of belonging with a
community of people who watch the same thing
as others so they feel as though they have things
to talk about together. I would use this to join an
online forum to talk about films or television
shows that I am watching.

9. Uses and Gratifications Entertainment
People use entertainment to escape from
reality. For example people will watch films with
characters that they aspire to be living rich
happy life with everything. People also use
entertainment to relax and for enjoyment. For
example if they just want to relax in front of the
television they can do.

10. Consumer Generated Content
• Example
– YouTube as people can post their own videos that they
have made for people.
• What are the advantages to media producers?
– It is completely free for the media producers to get
content and keeps traffic going through YouTube to
keep it alive.
• Why would the audience generate content?
– Gains following from people to get more popular.
Eventually can start earning money from adverts.