Pre-production feedback

1. A2 Pre-production Tasks Feedback
Student Name: RICHARDS Anthony
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Analysis of song (Verve/Portishead) using Goodwin - key
features identified with good analysis. Good detail on visual
links to audience expectations of artist. Good use of
terminology (technical elements) with good attempt to use
technical terminology – camera shot types, mise-en-scene.
Very good attempt to link visuals with meaning. Good use of
screenshots added as evidence. Clear and concise.
Yes
2. Genre Analysis (including genre & digipak research)
Brief guide to genre with some key influences and themes.
Key themes and conventions identified. No links to
audio/visual examples of different artists and styles. Little if no
understanding shown of how genre has developed.
More detail needed on early history of genre, and influence of
key artists from that history – though some influential early
artists identified.
Post amended to include links to artists and history of genre,
key artists and early origins identified.
Digipak/advert annotation shows some awareness of
conventions with some analysis. Good link to image/font to
establish ‘brand’ of artist and relation to genre. Tour advert
used not an advert for an album.
Good practice video:
Fresh Prince – some awareness of conventions (transitions),
some attempt to lip synch.
Bon Jovi – some nice shots and edits but little resemblance to
rock video.
Very good print practice with cover and advert – shows good
technical ability. Good breakdown of how work produced.
Needs more
digipak/advert
analysis
3. Target Audience
No detail on audience for genre in general, no evidence of
research.
Detail on stereotypical TA for own product – with interests and
likes added.
Post now included stereotypical audience description with
some attempt to link music to culture.
Yes

2. 4. Annotated lyrics
Some detail on initial ideas and thoughts for music video, with
locations included.
Yes
6. Storyboards
Drawings are simple but show little relation to camera shot
type – some heads just float with no idea of background or
body! All drawings seem to be the same stick figure.
Technical detail added but very difficult to read. Needs to be
re-posted in shot order.
Storyboard redone. Drawings are simple but effective. Good
technical detail included.
Yes
7. Shotlist
List completed with detail on shot type and activity. But needs
formatting, as it is difficult to follow.
A ‘script’ also included which gives more detail of shots and
activity but again difficult to follow.
Post has been redrafted, list is now easy to follow with good
detail included.
Yes
8. Layouts – floor plan
Confusing plans with no detail on where we are in relation to
song or location. But plans do include camera position detail.
Yes
9. Locations
Images included with good detail on how locations will be
used.
Yes
10. Costumes
Brief description of costumes needed with detail on style and
colour and how they will be used, but no images.
Yes
11. Props
Brief detail on props with clear links to narrative and use in
production. Images included.
Yes
12. Actors
Brief description of actors needed with detail on appearance
and how they will reflect narrative, but no images.
Yes
13. Equipment
Some simple detail on key equipment to be used.
Yes
14. Production schedule
Some good detail on production – with key activity for each
day. Only very brief mention of post-prod. No mention of pre-
production.
Post now includes very brief detail on pre-prod
Yes

3. Teachers comments
Blog is presented efficiently and is easy to navigate. Posts show understanding
of task with some good research and information. Work lacks good use of
terminology or links to technical elements.
Evidence of post contacting artist for permission to use song.
Complete all missing work/ improve work.
Posts have been amended or redrafted.
Level 3
14 marks
Mark out of 20: 14
Teacher name: M Drummond Date: January 2016
Student action plan for improvement
Final mark out of 20: 15 Date: March 2016