Matt Lumley A2 cw Pre-Production tasks improvements

1. A2 Pre-production Tasks Feedback
Student Name: LUMLEY Matthew
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis Missing
2. Genre Analysis (including genre & digipak research) y
3. Target Audience y
4. Annotated lyrics y
5. Drafts y
6. Storyboards y
7. Shotlist y
8. Layouts – floor plan y
9. Locations y
10.Costumes y
11.Props y
12.Actors y
13.Equipment Missing
14.Production schedule y
Teachers comments
1. Missing
2. Some nice if at times brief detail on indie pop music using Prezi, showing
some research. Early influence added with some detail and examples but
needed more on impact on culture and youth. post needs images. You
must show secondary research sources. Add more detail
Post has been added on album cover with same genre, which again shows
understanding of task and conventions. Advert for tour added, needs
advert for album – please add
3. Some nice detail on audience with good use of research but no source.
Could have some detail on other interests. Add detail and source
4. Good clear post on lyrics, showing initial ideas, lots of detail
5. Brief post of ideas drafting, no reflection on comments – add
6. Effective storyboarding - shows action, good variety of shots that follow
genre video conventions.
7. Shot list added with detail on type and description
8. Basic floor plans are easy to understand and show plan.
9. Images added with some good description on how they will be used.
10.Good detail added on what actors need to wear in relation to genre
11.Some detail added as to choice of props but needs more - why that
particular car, what does it say about the character?
12.Good detail on actor choices and suitability to video
13.Missing
14.Good detail on production and post but could have better breakdown of
dates
15.Overall this is a good body of work, well done. Some good use of
technologies throughout. At this stage you are missing song analysis and
equipment, plus you need to add more detail where requested.
You could add additional content such as a risk assessment.

2. Good clear blog.
Mark out of 20: 12/20
Teacher name: M Drummond Date: Jan 2017
Student action plan for improvement
1. Music video analysis added – analysis added of 1 video by Woodkid, with some
aspects of Goodwin used, some narrative theory used giving the work an
imprecise understanding.
2. Added pictures and sources where relevant – impacts on youth added – post
has been amended showing some better understanding whilst improving
presentation.
3. Added more interests to Target Audience – post amended showing much
clearer understanding of TA.
5. Opinions on ideas added – good reflective comments added to drafts
11. Improved explanation on props for car – basic detail added
13. Equipment list added – nice detail added on equipment with a risk assessment
also added with potential hazards identified
14. More specific dates added – some more dates added showing better planning
Risk assessment added to equipment
Final mark out of 20: 16 Date: Feb 2017