A2 Media Coursework

1. A2 Pre-production Tasks Feedback
Student Name: DOWNER Jasmine
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Analysis of song (Destiny’s Child/Michael Jackson/Rita Ora)
using Goodwin - key features clearly identified which shows
good understanding of conventions and genre. Good detail on
visual repetition and links to audience expectations of artist.
Some good use of terminology (technical elements) good
clear presentation.
Yes
2. Genre Analysis (including genre & digipak research)
Informed if brief guide to genre with some key influences and
themes. Key themes and conventions identified. Good links to
audio/visual would have been good.
More detail needed on history of genre, and influence of key
artists from that history.
Post edited to include more on early history and links to
influential artists in genre
Digipak annotation shows very good awareness of
conventions with some good analysis.
Great post showing dance routine practice.
Good practice video of Katy on a Mission – could have used
faster cuts to beat.
Needs more digipak
analysis andadvert-
promoting album
not tour.
3. Target Audience
No detail on audience for genre in general needs some
evidence of research.
Detail on stereotypical TA for own product with similar tastes
and culture identified.
Post has been amended to include some detail but lacks
evidence or research.
Yes
4. Annotated lyrics
Good detail on ideas and thoughts for music video, including
breakdown of dance routine on lyrics.
Yes
6. Storyboards
Storyboard has nice detail (drawings) with colour added to
good effect. Camera shots identified with good variety and
some technical detail.
Yes

2. 7. Shotlist
Some nice detail on list with type/movement/location/activity
included.
Yes
8. Layouts – floor plan
Plans included of two ‘sets’ with detail on intention but no
camera and actor set-ups included. This is reflected by nature
of video but some set-up however basic would be welcome.
Needs more
9. Locations
Images included with no detail on how they will be used.
Post now includes how locations will be used in video.
Yes
10. Costumes
Good detail on how costume will be used in video with detail
on link to dancers and genre conventions. Example images
included.
Yes
11. Props
No props included in video but reference to surroundings -
beach.
Yes
12. Actors
Some brief detail on choice of actors (they are all dancers)
but no images. Plus no indication how many dancers will be
used.
Yes
13. Equipment
Post now added with equipment that will be used in
production
Yes
14. Production schedule
Clear detail on most parts of production – with key activity for
each day.
Yes
Teachers comments
Blog is presented efficiently and is easy to navigate. Posts show good
understanding of task with some good research and information. Work lacks
good use of terminology or links to technical elements.
Evidence of post contacting artist for permission to use song.
Complete all missing work/ improve work.
Ensure all links are embedded.
Some posts have been amended/ improved and new posts added that
show good understanding of task and genre conventions. At times could
use more examples and some evidence of research.
Level 3

3. 15 marks
Mark out of 20: 15
Teacher name: M Drummond Date: January 2016
Student action plan for improvement
Final mark out of 20: 16 Date: March 2016