Volunteer Trends - January 2009


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Audience: Volunteer Managers
Description: Intended to share current trends facing volunteer managers and to introduce web 2.0 as a potentially valuable resource in recruiting and retaining volunteers.

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Volunteer Trends - January 2009

  1. 1. Volunteer Trends January 2009 Presented to Volunteer Maryland Class 21 Joint Training Day January 14, 2009
  2. 2. Volunteer Trends <ul><li>Youth </li></ul><ul><li>Families (limited time, all ages) </li></ul><ul><li>Diverse demographics </li></ul><ul><li>Specialized skills or knowledge </li></ul><ul><ul><li>seeking additional training or experience OR </li></ul></ul><ul><ul><li>seeking to share a specific skill </li></ul></ul><ul><li>One-time or project-based opportunities </li></ul><ul><li>Virtual opportunities </li></ul><ul><li>Straight to leadership </li></ul>
  3. 3. Volunteer Trends continued <ul><li>Meaningful and challenging opportunities </li></ul><ul><li>Issue-based opportunities </li></ul><ul><li>Creative opportunities (with creative names) </li></ul><ul><li>Decreased tolerance for authoritative management and bureaucracy </li></ul><ul><li>Increased expectation for professionalism </li></ul><ul><li>Fast response time a must </li></ul>
  4. 4. Use of the internet <ul><li>220 million online users in the US </li></ul><ul><li>Agencies must respond quickly (less than 48 hours) </li></ul><ul><li>Online recruitment is more comfortable for many users, including those that are not comfortable speaking English and those used to using the internet for communication </li></ul>* Taken from Points of Light Institute Webinar, Fall 2008 http://www.pointsoflight.org/resources/training/traininglist.cfm?cat=ng
  5. 5. Maximizing Your Agency’s Website <ul><li>Include strategically placed (i.e.: obvious) link to volunteer opportunities on home page </li></ul><ul><li>Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible </li></ul>* Taken from Points of Light Institute Webinar, Fall 2008 http://www.pointsoflight.org/resources/training/traininglist.cfm?cat=ng
  6. 6. Maximizing Your Agency’s Website continued <ul><li>Discuss varied volunteer roles and options </li></ul><ul><li>Include downloadable application or online application form </li></ul><ul><li>Include FAQs and an e-mail link for questions </li></ul>Taken from Points of Light Institute Webinar, Fall 2008 http://www.pointsoflight.org/resources/training/traininglist.cfm?cat=ng
  7. 7. Web 2.0 <ul><li>Play around with social media on your own, but consider how different applications might benefit your agency </li></ul><ul><li>Who are you trying to reach? </li></ul><ul><li>What is your goal? What would you like to achieve? </li></ul><ul><li>What are the pros and cons? </li></ul><ul><li>Stay on mission and be professional, create separate accounts for work and personal use </li></ul>
  8. 8. Practice http://theoneswhostillbelieve.blogspot.com/
  9. 9. Play <ul><li>My very first html tag cloud </li></ul><ul><li>Learning about favicons </li></ul>
  10. 10. Blogger http://volunteerhoward.blogspot.com/
  11. 11. Wordpress http://volunteerhoward.wordpress.com/
  12. 12. Positioning
  13. 13. Have a conversation. . .
  14. 14. Twitter <ul><li>Here's a summary of the data from the State of the Twittersphere Q4 2008 report: </li></ul><ul><li>Twitter has about 4-5 million users, about 30% are relatively new or unengaged users </li></ul><ul><li>Twitter is dominated by newer users - 70% of Twitter users joined in 2008 An estimated 5-10 thousand new accounts are opened per day </li></ul><ul><li>35% of Twitter users have 10 or fewer followers 9% of Twitter users follow no one at all </li></ul><ul><li>There is a strong correlation between the number of followers you have and the number of people you follow </li></ul>
  15. 15. Be careful what you tweet for. . . <ul><li>It’s not a billboard and it’s not all about you. </li></ul><ul><li>Listen before you talk. </li></ul><ul><li>Please include personality (don’t talk from a press release). </li></ul><ul><li>On Twitter, everyone should know you’re a human. </li></ul><ul><li>Respond to followers. </li></ul><ul><li>Taken from Beth’s Blog post on Dec. 23, 2008 </li></ul><ul><li>http://beth.typepad.com/ </li></ul>
  16. 16. Learn from others. . .
  17. 17. Learn from others continued
  18. 18. Integrate <ul><li>Maximize your impact by integrating your use of social media </li></ul>
  19. 19. Profile, Page or Group? Facebook
  20. 21. Additional Tools <ul><li>Wikis </li></ul><ul><li>Google Groups </li></ul><ul><li>Forums </li></ul><ul><li>Podcasts </li></ul><ul><li>Texting/Messaging (for people with no or limited access to computers) </li></ul><ul><li>Cause-oriented social networking </li></ul><ul><li>Others? </li></ul>
  21. 22. Resources <ul><ul><li>Beth’s Blog: http://beth.typepad.com/ </li></ul></ul><ul><ul><li>NTEN: http://www.nten.org/ </li></ul></ul><ul><ul><li>Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/ </li></ul></ul><ul><ul><li>Slide Share: http://www.slideshare.net/ </li></ul></ul><ul><ul><li>Common Craft: http://www.commoncraft.com/ </li></ul></ul>
  22. 23. Thank you! <ul><li>Mickey Gomez, Executive Director </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>[email_address] </li></ul><ul><li>410.715.3176 </li></ul><ul><li>www.volunteerhoward.org </li></ul>