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Applying web 20 to public health practice

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Learning Institute presented at the American Public Health Association, November 2009

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Applying web 20 to public health practice

  1. 1. Web 2.0 +Public Health<br />Alison Grodzinski, MLIS<br />Prevention Research Center of Michigan, University of Michigan School of Public Health<br />Gillian Mayman, MLIS<br />Health Sciences Libraries, University of Michigan<br />
  2. 2. agenda<br />Introductions<br />Applying Web 2.0 to public health practice<br />Break<br />Implementing Web 2.0 for public health practice<br />Wrap Up<br />
  3. 3. applying web 2.0 to public health practice<br />APHA Learning Institute <br />Alison Grodzinski, MLIS, Prevention Research Center of Michigan<br />American Public Health Association Conference,<br />November 7, 2009<br />
  4. 4. Presenter Disclosures<br />Alison Grodzinski<br />The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months:<br />No relationships to disclose<br />
  5. 5. web 2.0social medianew media<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. then<br />Author-generated<br />Static<br />Organization Driven<br />Retrieval<br />
  10. 10. now<br />then<br />User-generated<br />Participatory<br />Community Driven<br />Creation<br />Author-generated<br />Static<br />Organization Driven<br />Retrieval<br />
  11. 11. “all the websites (and web technologies) out there that get their value from the actions of users”<br />--Information Week <br />
  12. 12. conversation<br />
  13. 13. technologies<br />Blogs<br />RSS<br />wikis <br />social network sites <br />media sharing <br />podcasting <br />videocasting<br />screencasting<br />social bookmarking <br />virtual worlds <br />gaming <br />mashups<br />mapping v<br />collaborative editing<br />
  14. 14. 80%of all American adults use the internet<br />
  15. 15. 93%18-29 year olds<br />
  16. 16. 43%<br />over 65 <br />
  17. 17. 77% read blogs<br />
  18. 18. 62% watch a video on a video-sharing site<br />
  19. 19. 47% use an online social networking site<br />Pew Internet and American Life Project<br />
  20. 20. 37% upload photos to a website so they can share them<br />Pew Internet and American Life Project<br />
  21. 21. 19% use Twitter or update their status online <br />Pew Internet and American Life Project<br />
  22. 22. age 34<br />median age of social media users<br />Pew Internet and American Life Project<br />
  23. 23. 61%<br />used the internet to look for health information<br />25%<br />Pew Internet and American Life Project<br />
  24. 24. Social media is changing our daily lives<br />Where we get our news<br />How we start and do business<br />How we meet and stay in touch<br />What we reveal<br />What we can influence. <br />S. Gordhammer (Mashable October 16, 2009)<br />
  25. 25. Top 3 Technologies<br />Blogs <br />Media sharing sites<br />Social networking sites<br />
  26. 26. blogs<br />a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles.<br />http://en.wiktionary.org/<br />
  27. 27. diabetesmine.com<br />
  28. 28. getreadyforflu.blogspot.com<br />
  29. 29.
  30. 30. http://blogs.cdc.gov/publichealthmatters/<br />
  31. 31.
  32. 32. MY BLOG<br />Post #3<br />And more interesting info I want to share<br />Post #2<br />more information I want to share<br />Post #1<br />Information I want to share<br />MY WEB SITE<br />Standard welcome paragraph with useless information that no one reads.<br />LINKS<br />Hours<br />Directions<br />Staff Directory<br />Departments<br />MY BLOG<br />Post #1<br />Post #2<br />
  33. 33. MY BLOG<br />Post #3<br />And more interesting info I want to share<br />Post #2<br />more information I want to share<br />Post #1<br />Information I want to share<br />MY WEB SITE<br />Standard welcome paragraph with useless information that no one reads.<br />LINKS<br />Hours<br />Directions<br />Staff Directory<br />Departments<br />MY BLOG<br />Post #1<br />Post #2<br />
  34. 34. MY BLOG<br />Post #3<br />And more interesting info I want to share<br />Post #2<br />more information I want to share<br />Post #1<br />Information I want to share<br />MY WEB SITE<br />Standard welcome paragraph with useless information that no one reads.<br />LINKS<br />Hours<br />Directions<br />Staff Directory<br />Departments<br />MY BLOG<br />Post #1<br />Post #2<br />
  35. 35. Benefits<br /><ul><li>Free, easy to use, and easier to write a couple paragraphs than an entire document
  36. 36. Allows readers to talk back to you (and each other)
  37. 37. RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page
  38. 38. RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence</li></ul>Disadvantages<br /><ul><li>There is a cost if you do not want your blog branded by the provider
  39. 39. Maintaining the blog consistently is critical yet difficult to sustain
  40. 40. Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries</li></li></ul><li>media sharing<br />websites that allow people upload videos, photos, slides, and other content, as well as comment and share with others<br />http://wikipedia.com/<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44. Benefits<br /><ul><li>Easy to upload and share pictures, videos, and slides over the web
  45. 45. Can control who has access to your media files
  46. 46. Most sites make it easy to embed your media in any website, social networking profile, or blog</li></ul>Disadvantages<br /><ul><li>Privacy concerns if your media is completely public
  47. 47. Users may need to create an account to view media if it isn't public
  48. 48. Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)</li></li></ul><li>social networking<br />websites that provide a virtual community in which people with a shared interest may communicate.<br />http://en.wiktionary.org/<br />
  49. 49. 46 %of online adults 18 and over use a social network site <br />
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. twitter<br />
  62. 62.
  63. 63.
  64. 64.
  65. 65. Benefits<br /><ul><li>Allows you to be where your users are already spending their time online
  66. 66. Information can be spread virally through your members/friends/fans
  67. 67. Inclusive: discussion boards, video, photos, profiles, links, calendar…</li></ul>Disadvantages<br /><ul><li>Privacy concerns for both you and your members/friends/fans
  68. 68. More difficult to get a conversation started than you might imagine
  69. 69. Just because you build it, doesn’t mean they will come. </li></li></ul><li>wikis and collaborative editing<br />a collaborative website which can be directly edited by <br />anyone with access to it.<br />http://en.wiktionary.org/<br />
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75. Benefits<br /><ul><li>An easy way to create an editable website without extensive programming knowledge
  76. 76. Can be made as "editable" or locked down as needed
  77. 77. Much more flexible than a blog</li></ul>Disadvantages<br /><ul><li>Need Limited functionality in web-based platforms
  78. 78. May need to download software
  79. 79. More complex to build and maintain</li></li></ul><li>productivity<br />
  80. 80.
  81. 81. Benefits<br /><ul><li>No more e-mailing attachments back and forth
  82. 82. Easy to publish documents to the web
  83. 83. Upload from or download to MS Office applications when needed</li></ul>Disadvantages<br /><ul><li>Need to have internet access to edit documents (in most cases)
  84. 84. Documents are hosted on a third-party site
  85. 85. Limited functionality of web-based tools</li></li></ul><li>Cool tools<br />
  86. 86. scheduling meetings<br />
  87. 87. Creating screencasts<br />
  88. 88. exploring and sharing data<br />
  89. 89. creating and sharing timelines<br />
  90. 90. mapping data <br />
  91. 91. mapping data<br />
  92. 92. creating quick online polls and surveys<br />
  93. 93. aggregating multiple feeds from social networking sites<br />
  94. 94. virtual worlds<br />
  95. 95. creating and sharing custom search engines<br />
  96. 96. productivity<br />
  97. 97.
  98. 98. Livestrong<br />
  99. 99.
  100. 100.
  101. 101. social media campaigns<br />

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