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Applying web 20 to public health practice
1. Web 2.0 +Public Health Alison Grodzinski, MLIS Prevention Research Center of Michigan, University of Michigan School of Public Health Gillian Mayman, MLIS Health Sciences Libraries, University of Michigan
2. agenda Introductions Applying Web 2.0 to public health practice Break Implementing Web 2.0 for public health practice Wrap Up
3. applying web 2.0 to public health practice APHA Learning Institute Alison Grodzinski, MLIS, Prevention Research Center of Michigan American Public Health Association Conference, November 7, 2009
4. Presenter Disclosures Alison Grodzinski The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months: No relationships to disclose
19. 47% use an online social networking site Pew Internet and American Life Project
20. 37% upload photos to a website so they can share them Pew Internet and American Life Project
21. 19% use Twitter or update their status online Pew Internet and American Life Project
22. age 34 median age of social media users Pew Internet and American Life Project
23. 61% used the internet to look for health information 25% Pew Internet and American Life Project
24. Social media is changing our daily lives Where we get our news How we start and do business How we meet and stay in touch What we reveal What we can influence. S. Gordhammer (Mashable October 16, 2009)
26. blogs a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles. http://en.wiktionary.org/
32. MY BLOG Post #3 And more interesting info I want to share Post #2 more information I want to share Post #1 Information I want to share MY WEB SITE Standard welcome paragraph with useless information that no one reads. LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2
33. MY BLOG Post #3 And more interesting info I want to share Post #2 more information I want to share Post #1 Information I want to share MY WEB SITE Standard welcome paragraph with useless information that no one reads. LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2
34. MY BLOG Post #3 And more interesting info I want to share Post #2 more information I want to share Post #1 Information I want to share MY WEB SITE Standard welcome paragraph with useless information that no one reads. LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2
?? Check stats!Who's online? 77% of all American adults: 93% of 18-29 year olds, 43% of those 65 and older; 62% of people making less than $30,000/year, and 95% of those making over $75k.
Use an online social networking site like MySpace, Facebook or LinkedIn.com*47Watch a video on a video-sharing site like YouTube or Google Video62Post a comment or review online about a product you bought or a service you received30Create or work on web pages or blogs for others, including friends, groups you belong to, or for work15Upload photos to a website so you can share them with others online3777%of active internet users read blogs
Use an online social networking site like MySpace, Facebook or LinkedIn.com*47Watch a video on a video-sharing site like YouTube or Google Video62Post a comment or review online about a product you bought or a service you received30Create or work on web pages or blogs for others, including friends, groups you belong to, or for work15Upload photos to a website so you can share them with others online3777%of active internet users read blogs
Use an online social networking site like MySpace, Facebook or LinkedIn.com*47Watch a video on a video-sharing site like YouTube or Google Video62Post a comment or review online about a product you bought or a service you received30Create or work on web pages or blogs for others, including friends, groups you belong to, or for work15Upload photos to a website so you can share them with others online3777%of active internet users read blogs
Age breakdown?
In 2000, 25% had looked for health info onlineIn 2009, 61% an of those, 60% of epatients are using social media to find health inforamtion.
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What is a blog?Different purposes..E.g. diary, events Platform for organization/project website with continous updatesAdvantages:Can feed into email People can subscribe to categories… Anyone can contributeChallenges:
personal
What are social network sites?Why are they so popular?Who are using social network sites?As of August 2009, FB most popular SNS for adults (18+) Facebook – 73%Myspace – 48%Linked In – 14%10-12 % other
As of August 2009, FB most popular SNS for adults (18+) Facebook – 73%Myspace – 48%Linked In – 14%10-12 % other 18-24 yrs: 1925-34:27%35-44: 29%45-54: 16%55-64: 7%65: 3%