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Web 2.0 Challenges & Opportunities

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This provides an overview of core principles of Web 2.0/Social Computing systems and how organizations can learn from them through technology deployment, community creation, and application of the social computing principles in development of traditional enterprise systems.

BusinessTechnology
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Web 2.0: Opportunities & Challenges Brian S. Butler, MSIA, Ph.D. Associate Professor of Business Administration [email_address]
What do these have in common? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],Adidas in Second Life
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So now that that’s cleared up…
Working Definition ,[object Object]
Organizational Use of Web 2.0 Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Web 2.0 Efforts Inside an Organization Created Community Existing Community Outside an Organization Awareness Campaigns, Distribution of Media Products, Innocentive Nike, Lostpedia, MySpace, IBM Eclipse, Wikipedia Distributed Project Teams Communities of Practice
Resource Flows in Traditional Systems Use External Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use External Impact
The Web 2.0 Resource – Benefits Cycle Use External Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use Contribution External Impact
Leveraging Diverse Motivations and Needs ,[object Object]
Seeding and Controlling Structures ,[object Object],[object Object],[object Object]
Web 2.0 Ecology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Aware of Hype ,[object Object],[object Object],[object Object]
Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Web 2.0 Challenges & Opportunities

  • 1. Web 2.0: Opportunities & Challenges Brian S. Butler, MSIA, Ph.D. Associate Professor of Business Administration [email_address]
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  • 5. So now that that’s cleared up…
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  • 8. Types of Web 2.0 Efforts Inside an Organization Created Community Existing Community Outside an Organization Awareness Campaigns, Distribution of Media Products, Innocentive Nike, Lostpedia, MySpace, IBM Eclipse, Wikipedia Distributed Project Teams Communities of Practice
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