Tech lab prev conf


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Resources for the Tuesday Tech Lab at the Wisconsin Prevention Conference. The presentation offers materials and resources for Social Networking specifically Facebook, Twitter and Blogs

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  • Sources: 1) 3.0 for 2008 Newly Revised Edition Created by Karl Fisch, and modified by Scott McLeod; Globalization & The Information Age
  • Tech lab prev conf

    1. 1. The Power of Social Networking: using Twitter, Facebook, and Blogs Heidi Dusek 4-H Youth & Family Coordinator, Outagamie County UW-Extension [email_address]
    2. 2. Resources for this presentation <ul><li>This presentation is available at: hmdusek </li></ul><ul><li>Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology and PBS: Growing Up Online & Digital Nation </li></ul><ul><li>Most slides are hyperlinked to the online resources </li></ul><ul><li>CDC Recommendations for policies & best practices with social media </li></ul>
    3. 3. Adult online demographics <ul><li>PEW Internet and American LIFE project, Generations online in 2009 </li></ul>
    4. 4. All Whites (75%) All Blacks (59%) English-Speaking Hispanics (80%) 73%* of the population reports using the internet or email. Here is a breakdown of use among different online groups. (shown as a percentage of population online) 18-29 Years Old (90%) 30-49 Years Old (85%) 50-64 Years Old (70%) 65+ Years Old (35%) No High School Degree (44%) College Graduates (91%) <$30K Income (53%) >$75K Income (95%) Men (73%) Women (73%) *Source: Pew Internet & American Life Survey, May 2008. ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006. High School Graduates (63%) Urban (74%) Rural (63%) Suburban (77%) Spanish-Dominant Hispanics (32%)**
    5. 5. How has technology changed us? <ul><li>Sources: videos Did You Know 4.0 </li></ul><ul><li>Did You know 3.0 </li></ul><ul><li>93% of the US population owns a cell phone </li></ul><ul><li>The average teen sends 2272 text messages a month </li></ul><ul><li>Top 10 demand jobs in 2010 didn’t exist in 2004 </li></ul><ul><li>There are 31 billion searches on Google each month in 2008, up from 2.1 billion in 2006. </li></ul>
    6. 6. What is most relevant to teens? (Ages 12-17) : PEW Research: Internet & Tech <ul><li>97% play computer, web, portable, or console games (Guitar Hero most frequently played), 78% play games online </li></ul><ul><li>71% are cell phone owners (of them 38% send text messages daily) </li></ul><ul><li>64% have created content on the internet (35% blog, 54% post photos) </li></ul><ul><li>65% use social networking sites </li></ul><ul><li>32% have been a target of cyber bullying </li></ul>
    7. 7. Generational Divide <ul><li>9 th grader: “My parents don’t understand that I’ve been online since I was in 2 nd grade. I know what to watch out for.” </li></ul><ul><li>Parent: “I feel like I’m always on the outside looking in. Technology is making it hard to relate to my child.” </li></ul><ul><li>Teacher: “I need to find way to entertain my students. We have to cut through the cloud of information and media surrounding them to capture their attention </li></ul>Source: PBS-Growing up Online
    8. 8. Opportunities technology can provide? <ul><li>Globally connected </li></ul><ul><li>Engage newer/diverse audiences </li></ul><ul><li>Source of knowledge </li></ul><ul><li>Could save time and resources </li></ul><ul><li>constantly evolving- becoming more user friendly </li></ul><ul><li>Technical and media literacy skills </li></ul><ul><li>Facilitate self-directed learning </li></ul>
    9. 9. Challenges in using technology? <ul><li>Keeping up with the changes </li></ul><ul><li>Creates artificial barriers </li></ul><ul><li>Inappropriate use </li></ul><ul><li>Safety/Security </li></ul><ul><li>Self-initiated behavior (cyber bullying, sharing tips for negative behavior) </li></ul>
    10. 10. Risks and Considerations <ul><li>Who is your audience? Is it appropriate? </li></ul><ul><li>Privacy (settings/expected behavior) </li></ul><ul><li>Copyright & Fair Use </li></ul><ul><li>Terms of Service Agreement - liability, who owns the content </li></ul><ul><li>Accountability - how do people find your content </li></ul><ul><li>Life of the Data (permission to post) </li></ul><ul><li>Stability of site/Security </li></ul>
    11. 11. Before getting connected….
    12. 12. Web 2.0 tools <ul><li>Interactive </li></ul><ul><li>Open-Source </li></ul><ul><li>Collaborative </li></ul><ul><li>Interact with other applications (widgets) </li></ul><ul><li>Integrated, often using RSS </li></ul><ul><ul><li>Real Simple Syndication </li></ul></ul>
    13. 13. Social Networking <ul><li>Means for individual profiles </li></ul><ul><li>Connect globally </li></ul><ul><li>Virtual communities </li></ul><ul><li>Examples: Facebook, MySpace, Linked In, Ning </li></ul>
    14. 14. Ways to Use Social Networking <ul><li>Extend your network- “friends” -friends, extended family, parents & children </li></ul><ul><li>Update on what others are doing -individual pages -fan pages -group pages -event announcements </li></ul><ul><li>Communicate with others - Through status updates, private messages, pictures </li></ul>
    15. 18. Adults and Social Networking <ul><li>89% of 13-17 year olds have profile </li></ul><ul><li>75% of 18-24 year olds have profile </li></ul><ul><li>57% of 25-34 year olds have profile </li></ul><ul><li>30% of 35-44 year olds have profile </li></ul><ul><li>19% of 45-54 year olds have profile </li></ul><ul><li>10% of 55-64 year olds have profile </li></ul><ul><li>7% of adults 65 and older have a profile. </li></ul><ul><li>These rates have quadrupled since 2005 </li></ul>
    16. 19. Adults use of Social Networking
    17. 20. <ul><li>Real-Simple-Syndication. By having an RSS feed/aggregator, websites that you subscribe to will update in your RSS, rather than you having to go to different website for current content. It’s like having an INBOX for the web. RSS in Plain English -video </li></ul><ul><li>Examples: Google Reader , Bloglines, Pageflakes </li></ul>RSS
    18. 21. Social Bookmarking <ul><li>Similar to a real-life bookmark </li></ul><ul><li>A marker for a Web site. (In Internet Explorer, they're called &quot;Favorites“). </li></ul><ul><li>Accessible from anywhere on the web </li></ul><ul><li>Allow “tags” to sort your bookmarks </li></ul><ul><li>Examples: Delicious , Filamentality , Diigo , Edmondo </li></ul>
    19. 22. Blog and Micro-blogs <ul><li>Short for &quot;Web Log&quot; </li></ul><ul><li>journal entries posted on a Web page-given a personalized URL address. </li></ul><ul><li>Allows ANYONE to be an author </li></ul><ul><li>Examples: Wordpress, Blogger, Twitter </li></ul>
    20. 23. Managing a blog <ul><li>Establish content- long or short </li></ul><ul><li>Updates (at least 2x per month) </li></ul><ul><li>Make others aware of your blog (clients, partners) </li></ul><ul><li>Track Statistics </li></ul><ul><li>Can embed multimedia into blog </li></ul><ul><li>Can embed blog into other networks (Facebook) </li></ul><ul><li>comments-interactive </li></ul>
    21. 27. What is Twitter ? <ul><li>Micro-blogging platform </li></ul><ul><ul><li>140 character limit </li></ul></ul><ul><ul><li>Integrates into other web 2.0 </li></ul></ul><ul><ul><li>Allows web and mobile updates </li></ul></ul><ul><li>Tweet: Twitter posting </li></ul>
    22. 28. Who uses twitter?
    23. 29. Twitter and Tweets <ul><li>Twitter uses </li></ul><ul><ul><li>Breaking news </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Grassroots organizing </li></ul></ul><ul><ul><li>Thought ticklers </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Integrate with Facebook status </li></ul></ul>
    24. 31. Technology Tips <ul><li>Create separate profiles for work and personal </li></ul><ul><li>Dedicate 5-10 minutes each week to explore something new </li></ul><ul><li>Start small- maybe choose 1thing to try </li></ul>
    25. 32. Collaboration Tools <ul><li>Wikis: a Web site that allows users to add and update content. (public or private) </li></ul><ul><ul><li>PBWorks, Wikispaces, Wet-Paint </li></ul></ul><ul><li>Collaborative editing and file sharing </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Writeboard </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Calendar/scheduling </li></ul><ul><ul><li>Doodle </li></ul></ul>
    26. 33. Multimedia Tools <ul><li>Images, video, audio </li></ul><ul><li>TONS of open source software for editing and sharing </li></ul><ul><li>Note: Copyright laws apply to any material you post. For example: putting pictures to copyrighted music and posting on youtube is a violation of copyright law. </li></ul>
    27. 34. Photo editing and Sharing <ul><li>GIMP/Pixlr- open source for high end photo editing (similar to Photoshop-but free) </li></ul><ul><li>Flickr- create groups for organization to share photos ( classroom display example ) </li></ul><ul><li>Picassa –requires download. Integrated with Google. Also includes Collage and presentation tools </li></ul><ul><li>Cooliris -fast, cinematic way to view pictures in 3-D </li></ul><ul><li>Foto Flexer -easy-to-use photo editing that integrates with the major online photo-sharing sites </li></ul>
    28. 35. Podcast <ul><li>Audio or video recording </li></ul><ul><li>Posted online </li></ul><ul><li>Available for download onto mp3 or Ipod </li></ul><ul><li>Examples: Gabcast , podOmatic </li></ul><ul><li>Skype - Live feed to communicate with others </li></ul><ul><li>works like a phone </li></ul><ul><li>Video capabilities </li></ul>
    29. 36. Video Editing and Sharing <ul><li>Teachertube - video sharing site for teachers. Bypasses most filters typically blocked by youtube. </li></ul><ul><li>Youtube- free web-based platform to publish videos. Can easily embed into other Web 2.0 </li></ul>
    30. 37. Presentation tools <ul><li>Animoto - Upload images to this site, select your music and it applies all the transitions and creates a customized video. Easy-to-use, and very high quality! </li></ul><ul><li>Jing - create short (<5 minutes) screen capture videos with audio support. Free download and server space to store and share the videos you have created. </li></ul><ul><li>SlideRocket - With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they're used </li></ul><ul><li>Slideshare - upload PowerPoint presentations to share publicly or privately. Like YouTube, but for presentations. </li></ul>
    31. 38. Additional tools and tips <ul><li>For an updated list of emerging technology tools check out my social bookmark </li></ul><ul><li>Interactive web-based tools to make your life easier! </li></ul><ul><li> </li></ul>
    32. 39. Questions