Nonprofit Congress: Innovation


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"Innovation, Interaction and the Future of the Nonprofit Community" presented at the 2008 Nonprofit Congress, Washington, DC June 2008

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Nonprofit Congress: Innovation

  1. 1. Welcome to the Nonprofit Congress 2008 National Meeting!
  2. 2. 2008 Nonprofit Congress National Meeting June 1-4 Hyatt Regency Washington on Capitol Hill Washington, DC Convene ● Connect ● Commit Innovation, Interaction, and the Future of the Nonprofit Community Barbara Kelly ammado
  3. 3. Introduction <ul><li>At the end of this presentation, you will: </li></ul><ul><li>understand concepts and principles of social networks and their potential for nonprofits </li></ul><ul><li>identify steps for integrating a social networking strategy into your larger Internet / web presence </li></ul><ul><li>start collaborative thinking about how social networking can unite the nonprofit community with people who care and make change happen </li></ul>
  4. 4. <ul><li>Courts and justice system improvement </li></ul><ul><li>Technology and its application to improve organizations, systems, and outcomes </li></ul><ul><li>Public sector and nonprofits—serving the public interest and working to make a difference </li></ul><ul><li>American history and the people who make it </li></ul>A Personal Introduction
  5. 5. A Truly Astonishing Contrivance <ul><ul><li>Harry T. Peters “America on Stone” Collection, National Museum of American History, Smithsonian Institution </li></ul></ul>
  6. 6. The Internet and World Wide Web Today, users are generating their own content on the Internet Which has led to the phenomenal growth of on-line social networks & global communities
  7. 7. <ul><li>Has changed the way we use the internet </li></ul><ul><li>Consumers are producers </li></ul><ul><li>Communication is 2-way </li></ul><ul><li>This enables between users </li></ul><ul><ul><li>creativity </li></ul></ul><ul><ul><li>collaboration </li></ul></ul><ul><ul><li>sharing </li></ul></ul><ul><ul><li>participation </li></ul></ul>What is Web 2.0?
  8. 8. Social Networking in Plain English
  9. 9. Your Social Network ? Charlene Li, The Future of Social Networks, Forrester Research 2008
  10. 10. Your Social Network 3D Charlene Li, The Future of Social Networks, Forrester Research 2008
  11. 11. What are social networks? <ul><li>Social networks are communities of people who share interests and activities, or who are interested in exploring the interests and activities of others </li></ul><ul><li>Most social networks are primarily web based and provide a collection of ways for users to interact— </li></ul><ul><ul><li>commenting on people’s profiles </li></ul></ul><ul><ul><li>sending them messages </li></ul></ul><ul><ul><li>photo and video sharing </li></ul></ul><ul><ul><li>file sharing </li></ul></ul><ul><ul><li>blogging </li></ul></ul><ul><ul><li>conversations in communities and so on </li></ul></ul>
  12. 12. <ul><li>Nonprofits are growing faster than the rest of the U.S. economy </li></ul><ul><li>U.S. GNP increased by 35% from 1995-2005; revenue of nonprofits grew by nearly 55% and total assets by 77% </li></ul><ul><li>Nonprofits grew in number by more than 27% in the period, from 1.1M to 1.4M </li></ul><ul><li>Contributed more than $666B to the economy </li></ul><ul><li>Received $1T in revenue in 2006, a 5% increase from 2005 </li></ul><ul><li>Employed 12.9 million people. Nonprofit groups pay 8.1% of the nation’s wages and employ 9.7% of its workers. </li></ul><ul><li>-- from The Nonprofit Almanac 2008 , The Urban Institute, Washington, D.C. </li></ul>The Nonprofit World: Its size and scope
  13. 13. Benefits of social networks for nonprofits <ul><li>Social networks: </li></ul><ul><ul><li>build public awareness to mission and cause </li></ul></ul><ul><ul><li>help nonprofits expand their support base </li></ul></ul><ul><ul><li>make it easier to keep in touch with contacts, donors, volunteers and supporters, and strengthen their engagement </li></ul></ul><ul><ul><li>provide more open interaction and transparency </li></ul></ul><ul><ul><li>serve as a vehicle for fundraising and resource development </li></ul></ul><ul><li>Individual users also benefit from social networks by interacting with a like minded community and finding a channel for their energy and giving </li></ul>
  14. 14. <ul><li>Potential to cultivate commitment to society and societal change by linking individuals together who care, who act, who have a voice </li></ul><ul><li>The social web is by nature a democracy. </li></ul>And contribute to nonprofit advancement (1)
  15. 15. And contribute to nonprofit advancement (2) Flickr cc
  16. 16. Social Citizens
  17. 17. And contribute to nonprofit advancement (3)
  18. 19. A Core Strategy <ul><li>Integration of Working Tools, Web 2.0, Social Media </li></ul><ul><ul><li>Content Management System (CMS): articles with video and photos </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Petitions </li></ul></ul><ul><ul><li>Donations </li></ul></ul><ul><ul><li>Document sharing </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Photo and video galleries </li></ul></ul><ul><ul><li>Interactive comments and messaging </li></ul></ul><ul><ul><li>RSS feeds (pull vs. push) </li></ul></ul><ul><ul><li>Blogs and podcasting </li></ul></ul><ul><ul><li>Widgets! </li></ul></ul>
  19. 20. What is the best approach to a social network <ul><li>Big questions: </li></ul><ul><li>Is the time worth the effort? </li></ul><ul><li>Which ones deserve attention? </li></ul><ul><li>What is the environment and context? </li></ul><ul><li>Will you have control of your message? </li></ul><ul><li>What are your objectives? </li></ul>
  20. 21. <ul><li>What is </li></ul>?
  21. 22. ammado <ul><li>Text of first slide </li></ul><ul><ul><li>To add more slides, click “Insert” on the toolbar and then “Duplicate slides” </li></ul></ul>
  22. 23. <ul><li>Irish internet company </li></ul><ul><li>Global internet platform for the nonprofit sector </li></ul><ul><li>ammado has combined social networking and philanthropy to accelerate awareness, communication, and fundraising </li></ul><ul><li>ammado is open to everyone </li></ul><ul><li>It’s free to join and use ammado </li></ul><ul><li>ammado is a community of people who care </li></ul>
  23. 24. My Ammado Nonprofit Page
  24. 26. Safe and secure donations feature Create links with related nonprofits Post updates, news and articles What’s new since last login.... Identity and mission statement Contact details Invite members to your ammado page Choose your language Polls – get valuable feedback from your visitors Start a petition and raise support for your cause
  25. 27. Growing number of friends Members can leave comments and engage in discussion Invite other nonprofits to join Create communities (public/private/protected) and manage different supporter groups Become an ammado partner
  26. 28. Set up different communities for volunteers, employees, partners, campaigns etc Invite members The Community Moderator can direct content on the community profile Gauge the opinion of your friends through polls Share video with community members Share images from community events and fundraising activities etc. Community conversations - a forum for discussion Growing number of community members Choose between public, private or protected community
  27. 29. The ammado nonprofit widget <ul><li>A widget will be created for all nonprofits on ammado </li></ul><ul><li>Example of the ammado widget for UNHCR </li></ul><ul><li>Clicking on “articles” in the widget will display the latest articles uploaded by the nonprofit on ammado - see the middle image above </li></ul>
  28. 30. Simple steps to share content <ul><li>Step 1: Browse to UNHCR’s profile - </li></ul>
  29. 31. Simple steps to share content (2) <ul><li>Step 2: Click on “Promote this profile” – a preview of the ammado widget for UNHCR will appear </li></ul>
  30. 32. Simple steps to share content (3) <ul><li>Step 3: Click on “Add this badge to your website or blog” – the widget creator will now appear </li></ul>
  31. 33. Content shared on other websites <ul><li>Here is an example of how the ammado widget would look on a 3 rd party blog: </li></ul><ul><li>If the nonprofit wants to update or change content, all it has to do is to change the content on ammado. </li></ul><ul><li>Any changes made will be automatically updated on any website on which the widget (or badge) appears. </li></ul>
  32. 34. Sharing ammado content on Facebook <ul><li>Facebook users will be able to add the ammado application and choose which ammado nonprofit to display. </li></ul><ul><li>Installing the application on a user’s Facebook profile will be as simple as every other Facebook application. </li></ul>
  33. 35. What is the best approach to a social network (redux) <ul><li>Big questions: </li></ul><ul><li>Is the time worth the effort? </li></ul><ul><li>Which ones deserve attention? </li></ul><ul><li>What is the environment and context? </li></ul><ul><li>Will you have control of your message? </li></ul><ul><li>What are your objectives? </li></ul>
  34. 36. Summary & Recommendations <ul><li>Social networking sites are big and growing </li></ul><ul><li>Concentrate on your selected site(s) and learn the ins and outs </li></ul><ul><li>Establish mindset of experimentation and evaluation </li></ul><ul><li>Take advantage of the user experiences and expertise </li></ul><ul><li>Jump in to shape the future of the nonprofit community </li></ul>
  35. 38. <ul><li>Our Nonprofit Congress community at ammado </li></ul><ul><li>Blogs </li></ul><ul><ul><li>ammado blog: </li></ul></ul><ul><ul><li>Beth’s Blog: How Nonprofits Can Use Social Media </li></ul></ul><ul><ul><li>evange.LIST: Social media for social causes </li></ul></ul><ul><ul><li>PhilanthroMedia: </li></ul></ul><ul><li>NTEN: Nonprofit Technology Community </li></ul><ul><li>Discussion paper: Social Citizens The Case Foundation, 2008 @ </li></ul><ul><li>Seminar: Social Media for Social Good, Forum One Communications </li></ul><ul><li>Book: Wondrous Contrivances— </li></ul><ul><li>Technology at the Threshold by Merritt Ierley </li></ul>Resources
  36. 39. Barbara Kelly ammado U.S. Development, Washington D.C. [email_address] (804) 347-9231 ammado | Unit 3 | Trinity Technology and Enterprise Campus | Pearse Street | Dublin 2 | Ireland
  37. 40. 2009 Nonprofit Congress National Meeting May 14-16, 2009 New Orleans Marriott Save The Date! Thank you for being part of the Nonprofit Congress movement!