Web & Social Media Strategies for Volunteer Engagement


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Examine trends, strategies and best practices of using the web and social media to engage volunteers.

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Web & Social Media Strategies for Volunteer Engagement

  1. 1. Using the Web & Social Media for Volunteer Engagement September 2009
  2. 2. <ul><li>As of April 2009 , </li></ul><ul><li>79% of American adults </li></ul><ul><li>use the internet </li></ul>Pew Internet & American Life Project (April 2009)
  3. 3. <ul><li>http://www.nyccah.org/ </li></ul><ul><li>Nonprofit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/ </li></ul>Website
  4. 4. Website <ul><li>Purpose? </li></ul><ul><li>Donor-friendly </li></ul><ul><li>Media-friendly </li></ul><ul><li>Volunteer-friendly </li></ul><ul><li>Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible </li></ul>http://www.aspca.org/
  5. 5. Website http://www.archoward.org/
  6. 6. Volunteer Engagement Online <ul><li>Discuss varied volunteer roles and options </li></ul><ul><li>Include download-able application or online application form </li></ul><ul><li>Include FAQs, a phone number and an e-mail link for questions </li></ul>http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
  7. 7. Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
  8. 8. Audience Engagement Online <ul><li>Growing marketing trend – allow people to select the type of information they would like to receive from your agency </li></ul><ul><li>Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel: http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf </li></ul>
  9. 9. In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 44.2% do. Pew Internet & American Life Project (January 2009) www.emarketer.com (August 2009)
  10. 10. Social Media Goals <ul><li>Engage in conversation clients, funders, colleagues </li></ul><ul><li>Share information </li></ul><ul><ul><li>Educate others about your agency and/or issue </li></ul></ul><ul><ul><li>Learn from others </li></ul></ul><ul><li>Increase transparency and responsiveness </li></ul><ul><li>Build community </li></ul><ul><li>Network </li></ul><ul><li>Advocate </li></ul><ul><li>Mobilize your base to action </li></ul>
  11. 11. Social Media Challenges <ul><li>Giving up control of the conversation </li></ul><ul><li>Achieving a comfort level using social media </li></ul><ul><li>Balancing organization’s identity with personal identity </li></ul><ul><li>Time/personnel resources for maintaining social media presence </li></ul><ul><li>Adjusting to ever-changing landscape of social media – being flexible </li></ul><ul><li>Understanding technology and terminology </li></ul><ul><li>Measuring ROI (return on investment) </li></ul>
  12. 12. Social Media Getting Started <ul><li>Identify </li></ul><ul><li>Which types of web 2.0 does your organization want to use? What is your goal? </li></ul><ul><li>http://www.chrisbrogan.com/if-i-started-today/ </li></ul><ul><li>Identity </li></ul><ul><li>Establish an identity and keep it consistent across platforms </li></ul><ul><li>Balance organizational goals with personality </li></ul><ul><li>Invest </li></ul><ul><li>You get out of Social Media what you put into it </li></ul><ul><li>Interact </li></ul><ul><li>Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions </li></ul><ul><li>Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media / </li></ul>
  13. 13. <ul><li>LinkedIn </li></ul><ul><li>Median age is 40 </li></ul><ul><li>6% of adult social network users </li></ul>Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
  14. 14. <ul><li>Facebook </li></ul><ul><li>From 250 million users </li></ul><ul><li>worldwide in July 2009 </li></ul><ul><li>to 300 million users in </li></ul><ul><li>September 2009 </li></ul><ul><li>94.6 million users in the </li></ul><ul><li>United States </li></ul>Twitter From 7 million users in March 2009 to ~20 million users in August 2009 Aging backwards LinkedIn 13.6 million users in the United States in August 2009 Taken from Quantcast (September 2009) & Guardian UK, September 15, 2009
  15. 15. Social Media Getting Started Social Media Facebook Cause <ul><li>Profile (personal) </li></ul><ul><li>Causes (organization) </li></ul><ul><li>Page (organization) </li></ul>http://www.facebook.com/ http://apps.facebook.com/causes/77228?m=3f1cca43
  16. 16. Social Media Getting Started Social Media Facebook Page
  17. 17. Social Media Getting Started Social Media Facebook Page
  18. 18. Social Media Getting Started Social Media Facebook Page http://www.facebook.com/VolunteerHoward
  19. 19. <ul><li>Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/ </li></ul><ul><li>Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php </li></ul><ul><li>The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/ </li></ul>Social Media Twitter http://search.twitter.com/ http://monitter.com/ Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/
  20. 20. <ul><li>26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/ </li></ul>
  21. 22. Social Media You Tube <ul><li>Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel </li></ul><ul><li>Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY </li></ul>
  22. 23. Social Media You Tube The Arc of Howard County http://www.youtube.com/user/ArcHoward
  23. 24. Social Media Getting Started Social Media Blogs http://redcrossyouth.org/
  24. 25. <ul><li>http://www.linkedin.com </li></ul>Social Media Getting Started Social Media LinkedIn
  25. 26. Social Media Getting Started Social Media LinkedIn
  26. 27. Social Media Getting Started Social Media MySpace http://www.myspace.com/
  27. 28. <ul><li>Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111 </li></ul>Social Media Getting Started Social Media Flickr
  28. 29. <ul><li>http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html </li></ul><ul><li>http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi </li></ul>Social Media Getting Started Social Media Return on Investment
  29. 30. Resources – Online <ul><li>Go online! </li></ul><ul><li>Research what others are doing related to both volunteer management and web 2.0 </li></ul><ul><li>Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts </li></ul>
  30. 31. Resources – Webinars http://www.nten.org/events/webinar
  31. 32. <ul><li>http://www.commonknow.com/html/resources.php </li></ul>Resources – Webinars
  32. 33. Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
  33. 34. <ul><li>Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel </li></ul><ul><li>(also, check the “More” section for other Common Craft videos) </li></ul>Resources – You Tube
  34. 35. Resources – Podcasts <ul><li>501c3 Cast </li></ul><ul><li>http://www.501c3cast.com/ </li></ul><ul><li>Energize Inc. </li></ul><ul><li>http://www.energizeinc.com/hot.html </li></ul><ul><li>Volunteer San Diego Podcasts </li></ul><ul><li>http://vsdpodcast.org/ </li></ul><ul><li>Social Media Video Tutorial Podcast </li></ul><ul><li>http://johnhaydon.com/social-strategy-tips/social-media-video-tutorial-podcast/ </li></ul>
  35. 36. Resources – Social Media <ul><li>NTEN (Nonprofit Technology Network): http://www.nten.org/ </li></ul><ul><li>Tech Soup : http://www.techsoup.org/ </li></ul><ul><li>We Are Media : http://www.wearemedia.org/Tool+Box </li></ul><ul><li>Social Brite: http://www.socialbrite.org/tools/ </li></ul><ul><li>Change.org : http://nonprofits.change.org/ </li></ul>
  36. 37. <ul><li>Non-profit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/ </li></ul><ul><li>Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission </li></ul><ul><li>10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/ </li></ul><ul><li>Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx </li></ul><ul><li>Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about </li></ul><ul><li>5 Essential Tips for Promoting Your Charity Using Social Media: http://mashable.com/2009/08/21/charity-social-media/ </li></ul><ul><li>4 Facebook Tips for Nonprofit Success – See What Others are Doing: http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&content_id={EA4438F2-2529-4379-8A32-16EBD5D5BF90}&notoc=1 </li></ul>Resources – Social Media 12for12k: http://www.12for12k.org
  37. 38. <ul><li>Nonprofit Blogs </li></ul><ul><li>Beth’s Blog: How nonprofits can use social media </li></ul><ul><ul><li>Subscribe. </li></ul></ul><ul><ul><li>How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html </li></ul></ul><ul><li>John Haydon: Social Media Marketing for Small Nonprofits: http://www.corporatedollar.org/ </li></ul><ul><li>The NTEN Blog: http://nten.org/blog </li></ul><ul><li>Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/archive/2009/08/05/100-online-tools-for-non-profits.aspx </li></ul><ul><li>Netwit’s Think Tank: http://www.netwitsthinktank.com </li></ul><ul><li>Blog for Change: http://www.blogforchange.org/ </li></ul><ul><li>Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/ </li></ul><ul><li>Social Media Blogs </li></ul><ul><li>Danny Brown: http://dannybrown.me/ </li></ul><ul><li>How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/ </li></ul>Resources – Blogs
  38. 39. <ul><li>Continuing research: return on investment </li></ul><ul><li>Websites versus Blogs </li></ul><ul><li>Debate: Growing Your Own Social Network </li></ul><ul><li>Texting </li></ul>What’s Next?
  39. 40. Questions & Thank You <ul><li>Mickey Gomez </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>www.volunteerhoward.org </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @volunteerhoward </li></ul>