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Social Media for Landscape Architects


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Presentation to AILDM on social media and getting started

Published in: Business, Technology
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Social Media for Landscape Architects

  1. 1. Social Media Explained to Australian Institute of Landscape Designers & Managers
  2. 2. <ul><li>What social media is </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogging </li></ul><ul><li>Flickr </li></ul>
  3. 3. Let’s Watch a Video
  4. 4. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age . Source: What is Social Media? OR…. a way to have a conversation with your audience
  5. 5. What is Social Media?
  6. 6. Source date: 16/2/10 Demographics of users on social networking sites
  7. 7. ®
  8. 8. Why have a page? <ul><li>To promote your product /service/business </li></ul><ul><li>To increase brand awareness </li></ul><ul><li>To reach people globally </li></ul><ul><li>To increase the number of people you reach </li></ul><ul><li>To increase sales </li></ul><ul><li>To tell customers about new products/services </li></ul><ul><li>To get feedback on products/services </li></ul><ul><li>To create a community for your business/brand </li></ul><ul><li>To engage your customers </li></ul><ul><li>To increase purchase intent </li></ul><ul><li>To help with your website SEO </li></ul><ul><li>To build a relationship with your audience </li></ul><ul><li>To make your customers feel loved! </li></ul>
  9. 9. Facebook Page
  10. 10. Interest on Facebook
  11. 11. ®
  12. 12. Twitter is Growing <ul><ul><li>Average age on Twitter is 39 Years Old </li></ul></ul><ul><ul><li>2.5 Million Australians are on Twitter </li></ul></ul>
  13. 13. Twitter Usage March 2010 statistics
  14. 14. Customise your page
  15. 15. Search for #architecture
  16. 17. Search for Landscape Architecture
  17. 18. Create Your Own YouTube Channel
  18. 19. Why YouTube?
  19. 21. What is LinkedIn? <ul><li>Professional social network with 100 million members </li></ul><ul><li>1.2m in Australia </li></ul><ul><li>Average age of 37 years old </li></ul><ul><li>Average income of $108,000 </li></ul><ul><li>An online network to build your reputation </li></ul><ul><li>A place to find a job </li></ul><ul><li>A place to find staff </li></ul><ul><li>A place to do research </li></ul><ul><li>A place to find answers </li></ul><ul><li>A place to promote events </li></ul>
  20. 22. Profile
  21. 23. Company Profile
  22. 24. Research Resource
  23. 25. Networking Groups
  24. 26. Blogging
  25. 27. What is a Blog? A  blog  (a  blend  of the term  web log )  is a type of  website  or part of a  website . Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.  Blog  can also be used as a verb, meaning to maintain or add content to a blog . Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal  online diaries . A typical blog combines text, images, and links to other blogs,  Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( video blogging ), music ( MP3 blog ), and audio ( podcasting ).  Microblogging  is another type of blogging, featuring very short posts. Source:
  26. 28. Is Anyone Using Blogs?
  27. 29. Source: State of the Bloggersphere 2010 Which sources do you trust for brand, product, or service information?
  28. 30. Or Photobucket, or Picasso etc….
  29. 31. Photo Blog
  30. 32. Photo Sharing
  31. 33. Questions