1. The document discusses various types of social media tools that are being used within companies, including blogs, podcasts, social networks, and content sharing sites. 2. It provides examples of how Ernst & Young is using Facebook to engage with students and potential recruits by sharing career information, videos, and photos on their Facebook page. 3. The document suggests that elements of social networks can be incorporated into existing websites, intranets, and directories to encourage employees to engage with each other.

1. Shel Holtz, ABC IABC International Conference June 25, 2008

2. ? A client asks if you know any companies using social media tools in SharePoint 2007. You want to answer in the affirmative, but can’t think of any. What do you do?

6. Blogs, podcasts, wiki articles, photos, videos Comments, ratings, reviews Tags, feeds, voting Social networks Read, watch, listen Source: Forrester Research www.forrester.com/groundswell

32. E&Y Facebook Advertising

52. Google FriendConnect