This presentation summarizes website and social media. It discusses that a website is a collection of interlinked web pages that share a domain name and can be created by individuals, groups, businesses or organizations. Social media are interactive technologies that allow sharing of information, ideas and expressions via virtual communities and networks. Examples of social media include Facebook, YouTube, and Twitter. The presentation outlines how website and social media can be used for objectives like relationship building, promotion, reputation management and customer service. It also discusses areas of measurement and how website and social media can be integrated into marketing communications. Advantages include targeting, promotion and relationships while disadvantages include false information, cyberbullying and limitations.

1. A Presentation
on
Website and Social Media

2. Prepared by:
Md. Imran Hossan
6th semester
Department of marketing
Chittagong university

3. Website
 A website is a collection of publicly accessible, interlinked Web pages
that share a single domain name. Websites can be created and
maintained by an individual, group, business or organization to serve
a variety of purposes. Together, all publicly accessible websites
constitute the World Wide Web.
 A website is also known as a web presence.
 Example: wikipedia.org, google.com, and amazon.com.

5. Social media
Social media are interactive computer-mediated
technologies that facilitate the creation and sharing of
information, ideas, career interests and other forms of
expression via virtual communities and networks.
Example : Facebook, YouTube, Del.icio.us, Twitter, Digg,
blogs.

6. How Consumers Use Social Media
Facebook
YouTube
Flickr
Twitter
Technorati
Primary Use
Social networking
Video sharing
Photo sharing
Communication
Blog tracking

7. Website and Social Media Objectives
Listen and Learn
Build relationships
and awareness
Promote products
and services
Manage your
reputation
Improve customer
service
Open dialogues with stakeholders. Answer customer questions
candidly.
Get customers talking about products and services.
Respond to comments and criticisms. Participate in forums
and discussions.
Seek out displeased customers and engage them directly to
solve issues.
Monitor what is being said about the brand. Develop a
listening strategy.

8. Three Areas of Measurement
Public relations
measurement
Social media
measurement
Social media
monitoring

9. website and Social Media in Integrated
Marketing Communication
Allows marketers to Allows consumers to
• Have conversations with
consumers
• Forge deeper relationships
• Build brand loyalty
• Connect with each other
• Share opinions
• Collaborate on new ideas
according to interests

10. Advantage
 Targeting audiences
 Promoting products
 Forging relationships
 Highlighting expertise and leadership
 Attracting event participants
 Performing research
 Generating new business
Increasing awareness

11. Disadvantage
 Perpetuates False And Unreliable Information
 Cyber Bullying Is A Growing Problem
 Traffic build up
 Impersonal approach to customers
 Internet Limitation
 Display Limitations

12. THANK YOU !