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Technology Trends for Nonprofits - An Introduction


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Technology Trends for Nonprofits - An Introduction

  1. 1. Technology Trends for Nonprofits - an introduction and overview - Presented May 2011 At the Service Shines Through Conference Hosted by the Maryland Governors Office of Service and Volunteerism
  2. 2. <ul><li>Sharing via social networks </li></ul><ul><li>Decrease of online privacy * </li></ul><ul><li>Geolocation * </li></ul><ul><li>Storytelling (videos & photos) </li></ul><ul><li>Call to action (as opposed to “awareness”) * </li></ul><ul><li>Monitoring messaging * </li></ul>Technology – Trends *From The Future of Nonprofits (2011, Neff and Moss)
  3. 3. Technology – Social Media
  4. 4. Opportunities – Social Media <ul><li>Establish your organization as a trusted voice </li></ul><ul><li>Consider using social media to keep constituents (donors, clients, volunteers, stakeholders) informed and engaged </li></ul><ul><li>Promote successes and stories via video and photos </li></ul><ul><li>Make it easy for folks to share content via their social networks </li></ul>
  5. 5. Technology – Facebook
  6. 6. Technology – Twitter
  7. 7. Technology – Twitter
  8. 8. Technology – Twitter
  9. 9. Technology – Video & Photos Clip © 2011 David Hobby / Used with permission. <ul><li>Tell your story with video and photos </li></ul>
  10. 10. Technology – Video & Photos
  11. 11. Technology – Video & Photos
  12. 12. Sharing Content – blogs & websites
  13. 13. QR Codes
  14. 14. “ As simply as I can put this, Foursquare is about place and identifying yourself through that.  It is a celebration of the visitor—the people who crossed the river, who made it in the door and decided to identify themselves with us…right here at 40.67124,-73.963834 .” – Shelly Bernstein, Brooklyn Museum Geolocation
  15. 15. <ul><li>Information storage and accessibility </li></ul><ul><li>Updates, notifications, and donations using technology </li></ul><ul><li>Constituents sharing opportunities and experiences with their social networks </li></ul>Photo Credit: Nokton, Creative Commons some rights reserved: Opportunities – Technology
  16. 16. <ul><li>Mobile-friendly websites (or landing pages) </li></ul><ul><li>Mobile Apps </li></ul>Attribution: Noncommercial Some rights reserved by Nationwide Insurance Opportunities – Mobile Technology
  17. 17. <ul><li>Data (Collection & Segmentation) </li></ul><ul><li>Social Gaming </li></ul><ul><li>Individual Fundraising </li></ul><ul><li>Social Entrepreneurship </li></ul><ul><li>Shift in Donor Attitudes </li></ul><ul><ul><li>Ease of donating </li></ul></ul><ul><ul><li>Want to see measurable results </li></ul></ul><ul><ul><li>Negative reactions to oversolicitation </li></ul></ul><ul><ul><li>Give to fewer nonprofits </li></ul></ul>Opportunities – Future Trends *From The Future of Nonprofits (2011, Neff and Moss)
  18. 18. <ul><li>Be nimble and flexible </li></ul><ul><li>Be responsive to your constituents – go where they are, listen to what they want and need </li></ul><ul><li>Set time aside each day to observe how others are using technology (across all sectors) and consider how it might benefit your agency </li></ul><ul><li>Be active, not reactive </li></ul>Strategies
  19. 19. Resources – Tech & Social Media NTEN (Nonprofit Technology Network): http:// / Tech Soup : http:// / We Are Media : http:// Frogloop – care2’s nonprofit marketing blog : http:// / Netwit’s ThinkTank - http:// / John Haydon – Social Media Marketing for Nonprofits : http:// / Beth’s Blog - How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change: http:// / The Future of Nonprofits (book released 2011):
  20. 20. <ul><li>Questions & Comments </li></ul><ul><li>Thanks! </li></ul>Questions & Thank you! Mickey Gomez Volunteer Center Serving Howard County [email_address] @ volunteerhoward