Disaster Volunteer Management: Trends & Opportunities May 2011 National VOAD Annual Conference
Trends - GeneralToday’s Volunteers• Interested in domestic & international opportunities• Seeking project-based and skills-based opportunities• Want to feel that their time was effectively utilized (lessbureaucracy, more professionalism)• Freedom to research volunteer options and connectonline• Expect fast response times
Trends - DisasterOpportunities Volunteers• Just-In-Time trainings• Self-contained groups• Security and credentialing• Use of technology (new and social media)• Need for volunteers to understand the process(takes time to organize response effective responseefforts) 3
Developing a StrategyIdentify your agency’s volunteer needs• Be creative• Be mindful of current trends – What are you doing to appeal to today’s volunteers?Go where the volunteers are• In your community• Online
Trends - AffiliatedAﬃliated Volunteers• NGOs seeking resources for "best practices" for volunteer management• Keeping volunteers engaged during all phases of disaster• Increased need for Long-Term Recovery volunteers• Avoiding volunteer burn-out
Trends - UnaffiliatedUnaﬃliated Volunteers• Volunteer Reception Centers – Current model of managing unafﬁliated volunteers during the response and short-term recovery phases• Situations in which a different model is needed
Trends - UnaffiliatedVolunteer Recep7on Centers• Video (http://volunteerhoward.org/2010/09/volunteer-mobilization-center-regional-exercise/)• Incorporating technology into VRC Model• Preparing local nonproﬁt and governmentalagencies to receive unafﬁliated volunteers• Virtual VRC
OpportunitiesThere are situa7ons in which a VRC may not be the best model to manage disaster volunteers:• Can you name situations in which thismodel might not work? Why?• What are some alternatives?
Opportunities – Heavy Snowfall • Volunteers may not be able to get out to help • If they could, do you want them going to a VRC?
Opportunities – Health Emergency• Social distancing or quarantine situations• Safety of volunteers and safety of those being served – what protections are in place? A@ribu7on Noncommercial Some rights reserved by TheKarenD
Trends – New & Social Media• Sharing via social networks• Decrease of online privacy• Geo-location• Storytelling (videos & photos)• Crowdsourcing ( ) http://www.pixelworkshop.com/blog/• Call to action (as opposed to “awareness”)• Monitoring messaging
Opportunities – Social Media• Establish your organization as a trusted voice prior to disaster• Clear uniﬁed messaging across all platforms• Consider using social media to keep volunteers informed and engaged• Promote successes and stories via video and photos• Make it easy for folks to share content via their social networks
Opportunities - Technology • Information storage and accessibility • Volunteer updates & notiﬁcation using technology (text messaging, social media, etc.) • Volunteers sharing opportunities and experiences with their social networks Photo Credit: Nokton, Creative Commons some rights reserved: http://www.flickr.com/photos/nokton/4621778766/
Opportunities – Mobile Technology• Mobile-friendly websites• Mobile Apps for volunteer recruitment and management A@ribu7on: Noncommercial Some rights reserved by Na7onwide Insurance
Resources – Tech & Social MediaNTEN (Nonproﬁt Technology Network): h@p://www.nten.org/Tech Soup: h@p://www.techsoup.org/ We Are Media: h@p://www.wearemedia.org/Tool+Box Change.org: h@p://nonproﬁts.change.org/ John Haydon – Social Media Marke7ng for Nonproﬁts: h@p://www.johnhaydon.com/ Beth’s Blog ‐ How Nonproﬁt Organiza7ons Can Use Social Media to Power Social Networks for Change: h@p://www.bethkanter.org/
Questions & Thank You• Questions?• Thanks! Kellie Bentz Director of Disaster Services HandsOn Network 404.840.5286 firstname.lastname@example.org Mickey Gomez Executive Director Volunteer Center Serving Howard County Maryland VOAD 410.715.3176 email@example.com