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Social Media and Public Relations


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The Public Relations industry has been constantly evolving and adapting itself to the changing environment. The emergence and growth of social media has completely transformed the way businesses interact with their target audience and hence have made an impact on the public relations industry. As demand for social media increases, Public Relations practitioners need to educate their clients on social media. This presentation aims to introduce certain key aspects and issues regarding social media like what is social media, why is it called social media, what are the advantages and disadvantages of using social media, what are the sociological concepts behind social media and what is their relevance to PR and how social media can be used. Hope you find this presentation informative and please feel free to leave comments.

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Social Media and Public Relations

  1. 1. Social Media and Public Relations<br />Presented By <br />Divya Kapoor<br />Inside Public Relations<br />(<br />
  2. 2. OVERVIEW<br />What is social media?<br />Why should business care about social media?<br />What are the business benefits of social media?<br />What are the issues and concerns?<br />How can public relations help business to use social media?<br />
  3. 3. WHAT IS SOCIAL MEDIA?<br />Social media is a medium through which people can:<br />Connect with other people<br />Create content<br />Share and access information<br />Engage in conversations <br />
  4. 4. HOW?<br />Through platforms like<br />Facebook<br />Twitter<br />YouTube<br />Flickr<br />Wikipedia<br />Wordpress<br />Blogger<br />Second Life<br />Digg<br />Stumble Upon etc. <br />
  5. 5.
  6. 6. WHY IS IT CALLED SOCIAL MEDIA?<br />Allows users to:<br />Interact<br />Build communities<br />Participate<br />Engage<br />
  8. 8. WHY DO STAKEHOLDEERS USE SOCIAL MEDIA?<br />Sociological factors:<br />Need to connect and communicate: When people connect with like minded people, a tribe is born <br />Means to participate in the society<br />To influence <br />Realise their conscious and unconscious needs<br />
  9. 9. WHAT ARE THE BUSINESS BENEFITS?<br />Online Visibility <br />Engage directly with customers<br />Build network and relationships<br />Innovate products and services <br />Competitive advantage<br />Collective intelligence<br />Increase sales<br />
  10. 10. ISSUES AND CONCERNS <br />Lack of control: needs effective monitoring and evaluation<br />Bad news spread fast: needs immediate attention and response<br />Lack of credibility: needs uniform brand identity <br />
  11. 11. HOW CAN PR HELP?<br />
  12. 12. THANK YOU <br />