Volunteer Trends March 2009


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- An overview of current volunteer trends, including what volunteers expect from both opportunities and nonprofits.

- Features a focus on nonprofits using social media to engage a diverse audience (including constituents, community members, volunteers and funders).

- Meant as a starting point, the goal of this presentation is to help nonprofits begin to explore new ways in which to successfully engage community volunteers.

Published in: Education, Technology
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Volunteer Trends March 2009

  1. 1. Volunteer Trends March 19, 2009 Missouri 2009 Public Health Preparedness Conference
  2. 2. Objectives <ul><li>Review current volunteer trends </li></ul><ul><li>Develop effective strategies for engaging volunteers </li></ul><ul><li>Overview of Social Media </li></ul>
  3. 3. Volunteer Trends <ul><li>Youth </li></ul><ul><li>Families </li></ul><ul><li>Older Adults </li></ul><ul><li>People affected by the current economy </li></ul>
  4. 4. Volunteer Trends <ul><li>Today’s volunteers are seeking the following types of volunteer opportunities: </li></ul><ul><li>Skills-based & project-based </li></ul><ul><li>Focused on impact </li></ul><ul><li>Creative </li></ul><ul><li>Meaningful & challenging </li></ul><ul><li>Flexible or virtual </li></ul><ul><li>Offer targeted experience or training </li></ul><ul><li>Make them feel like they are making a difference </li></ul>
  5. 5. Volunteer Trends <ul><li>Today’s volunteers expect: </li></ul><ul><li>Freedom to research volunteer options and connect online </li></ul><ul><li>Fast response time </li></ul><ul><li>Less authoritative management and less bureaucracy </li></ul><ul><li>More professionalism </li></ul><ul><li>To feel that their time is being used effectively </li></ul>
  6. 6. Developing a Strategy <ul><li>Identify your agency’s volunteer needs </li></ul><ul><li>Be creative </li></ul><ul><li>Be mindful of current trends – What are you doing to appeal to today’s volunteers? </li></ul><ul><li>Go where the volunteers are </li></ul><ul><li>In your community </li></ul><ul><li>Online </li></ul>
  7. 7. <ul><li>As of December 2008 , </li></ul><ul><li>74% of American adults </li></ul><ul><li>use the internet </li></ul>Pew Internet & American Life Project (December 2008)
  8. 8. Volunteer Engagement Online <ul><li>Include strategically placed (i.e.: obvious) link to volunteer opportunities on home page </li></ul><ul><li>Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible </li></ul>
  9. 9. Volunteer Engagement Online <ul><li>Discuss varied volunteer roles and options </li></ul><ul><li>Include download-able application or online application form </li></ul><ul><li>Include FAQs, a phone number and an e-mail link for questions </li></ul>
  10. 10. In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)
  11. 11. Social Media Goals <ul><li>Engage in conversation with volunteers and colleagues </li></ul><ul><li>Share information </li></ul><ul><ul><li>Educate others about your agency and/or issue </li></ul></ul><ul><ul><li>Learn from others </li></ul></ul><ul><li>Increase transparency and responsiveness </li></ul><ul><li>Build community </li></ul><ul><li>Network </li></ul><ul><li>Advocate </li></ul>
  12. 12. Social Media Challenges <ul><li>Giving up control of the conversation </li></ul><ul><li>Achieving a comfort level using social media </li></ul><ul><li>Balancing organization’s identity with personal identity </li></ul><ul><li>Time/personnel resources for maintaining social media presence </li></ul><ul><li>Adjusting to ever-changing landscape of social media – being flexible </li></ul><ul><li>Understanding technology and terminology </li></ul><ul><li>Measuring ROI (return on investment) </li></ul>
  13. 13. Social Media Getting Started <ul><li>Identify </li></ul><ul><li>Which types of web 2.0 does your organization want to use? What is your goal? </li></ul><ul><li>http://www.chrisbrogan.com/if-i-started-today/ </li></ul><ul><li>Identity </li></ul><ul><li>Establish an identity and keep it consistent across platforms </li></ul><ul><li>Balance organizational goals with personality </li></ul><ul><li>Invest </li></ul><ul><li>You get out of Social Media what you put into it </li></ul><ul><li>Interact </li></ul><ul><li>Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions </li></ul><ul><li>Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media / </li></ul>
  14. 14. <ul><li>LinkedIn </li></ul><ul><li>Median age is 40 </li></ul><ul><li>6% of adult social network users </li></ul>Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008
  15. 15. Social Media Getting Started Social Media Facebook <ul><li>Profile (personal) </li></ul><ul><li>Page (organization) </li></ul><ul><li>Causes (organization) </li></ul>http://www.facebook.com/
  16. 16. <ul><li>10 Twitter Tips for Nonprofit Organizations: http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations </li></ul><ul><li>Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php </li></ul>Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/
  17. 17. Social Media Getting Started Social Media MySpace http://www.myspace.com/
  18. 18. Resources <ul><li>Volunteer Centers http://www.handsonnetwork.org/ </li></ul><ul><li>Volunteer Intergenerational Center Tina Dohogne 105 North Main Chaffee, MO 67340 Phone: (573) 887-3664; Email: [email_address] Website: www.vicrsvp.org </li></ul><ul><li>Voluntary Action Center Cindy Mustard 800 N. Providence, Suite 220 Columbia, MO 65203-4300 Phone: (573) 449-6959; Email: [email_address] Website: www.vacmo.org </li></ul><ul><li>United Way of Greater St. Louis Rick Skinner 910 N. 11th Street St. Louis, MO 63101-1018 Phone: (314) 539-4284; Email: [email_address] Website: www.stl.unitedway.org </li></ul>
  19. 19. Resources – Online <ul><li>Go online! </li></ul><ul><li>Research what others are doing related to both volunteer management and web 2.0 </li></ul><ul><li>Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts </li></ul>
  20. 20. <ul><li>Idealist.org </li></ul><ul><li>http://www.idealist.org/en/vmrc/index.html </li></ul><ul><li>Energize Inc. </li></ul><ul><li>http://www.energizeinc.com/ </li></ul><ul><li>Volunteer Match </li></ul><ul><li>http://www.volunteermatch.org </li></ul><ul><li>Points of Light Institute </li></ul><ul><li>http://www.pointsoflight.org/ </li></ul><ul><li>Cyber VPM </li></ul><ul><li>http://groups.yahoo.com/group/cybervpm/ </li></ul><ul><li>Chronicle of Philanthropy Blogroll: </li></ul><ul><li>http:// philanthropy.com/giveandtake / </li></ul>Resources – Online
  21. 21. Resources – Online http://www.idealist.org/en/vmrc/index.html
  22. 22. Resources – Webinars http://www.volunteermatch.org/nonprofits/learningcenter/
  23. 23. Resources – Slide Share http://www.slideshare.net/VolunteerSpot/family-friendly-volunteering-service-project-ideas-from-az
  24. 24. Resources – You Tube <ul><li>Volunteer Reception Centers: http://www.youtube.com/watch?v=Qlj2MH9krDk&feature=related </li></ul><ul><li>Common Craft’s Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o&eurl=http://video.google.com/videosearch?as_sitesearch=youtube.com&hl=en&client=firefox-a&rls=org.mozilla:en-USiurl=http://i1.ytimg.com/vi/ddO9idmax0o/hqdefault.jpg </li></ul>
  25. 25. Resources – Podcasts <ul><li>501c3 Cast </li></ul><ul><li>http://www.501c3cast.com/ </li></ul><ul><li>Energize Inc. </li></ul><ul><li>http://www.energizeinc.com/hot.html </li></ul><ul><li>Volunteer San Diego Podcasts </li></ul><ul><li>http://vsdpodcast.org/ </li></ul>
  26. 26. Resources – Social Media <ul><li>NTEN (Nonprofit Technology Network): http://www.nten.org/ </li></ul><ul><li>Tech Soup : http://www.techsoup.org/ </li></ul><ul><li>We Are Media : http://www.wearemedia.org/Tool+Box </li></ul><ul><li>Change.org : http://nonprofits.change.org/ </li></ul><ul><li>Beth’s Blog : </li></ul><ul><ul><li>How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html </li></ul></ul><ul><li>How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/ </li></ul>
  27. 27. Questions & Thank You <ul><li>Mickey Gomez </li></ul><ul><li>Volunteer Center Serving Howard County </li></ul><ul><li>www.volunteerhoward.org </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @volunteerhoward </li></ul>