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WHAT IS IT ? HOW DO I USE IT ? IS IT WORTH IT ? Social Media…
What is Social Media? Hmmm…
 
 
 
What is Social Media? <ul><ul><li>“ Any online media that allows users to interact with one </li></ul></ul><ul><ul><li>ano...
Blogs <ul><ul><li>A  blog  is a user-generated website where entries are made in journal style and displayed in a reverse ...
Video Sharing <ul><ul><li>Video sharing  refers to website or software where a user can distribute their video clips. Some...
Micro-blogging <ul><ul><li>Micro-blogging  is a form of multimedia blogging that allows users to send brief text, audio or...
Forums <ul><ul><li>An  Internet forum  is a facility on the World Wide Web for holding discussions and posting user genera...
Social Networks <ul><ul><li>A  social network  is a social structure made of nodes  ( individuals or organizations) that a...
How do  I use it? OK…
Not all social media venues are for everybody. You have to decide which ones make the most sense for your business.
Choosing Social Media Venues <ul><li>Ask yourself… </li></ul><ul><ul><li>Who is my audience? </li></ul></ul><ul><ul><li>Wh...
Recommended Social Media <ul><li>For HBA Members to start: </li></ul><ul><ul><li>Social Search </li></ul></ul><ul><ul><li>...
Who Uses Social Media? <ul><li>Social media is growing. </li></ul><ul><li>Social media is influencing purchase decision ma...
Is it worth it? SO…
Why engage in Social Media? <ul><li>Customer Life Cycle </li></ul>
Overcoming common objections… <ul><li>I don’t have time/staff/money… </li></ul><ul><li>They don’t use social media in my i...
Social Media in Your Industry <ul><li>Forums </li></ul><ul><li>http://www.contractortalk.com </li></ul><ul><li>http://www....
Social Media in Your Industry <ul><li>Blogs </li></ul><ul><li>http://www.feherhomesolutions.com/njwindows/   </li></ul><ul...
 
Case Studies on Social Media <ul><li>http://delicious.com/chrisbrogan/casestudy </li></ul><ul><li>http://www.ducttapemarke...
Where to find me on social media <ul><li>Twitter </li></ul><ul><li>@AgriSupply – Work </li></ul><ul><li>@WTCreative_KC – S...
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Johnston County HBA Social Media Presentation

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Basic description of Social Media as it pertains to the Home Building Industry

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Johnston County HBA Social Media Presentation

  1. 1. WHAT IS IT ? HOW DO I USE IT ? IS IT WORTH IT ? Social Media…
  2. 2. What is Social Media? Hmmm…
  3. 6. What is Social Media? <ul><ul><li>“ Any online media that allows users to interact with one </li></ul></ul><ul><ul><li>another (i.e. socialize).” </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social Search </li></ul></ul><ul><ul><li>Video Sharing </li></ul></ul><ul><ul><li>Photo Sharing </li></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul>
  4. 7. Blogs <ul><ul><li>A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. </li></ul></ul><ul><ul><li>Examples of successful business blogs: </li></ul></ul><ul><ul><ul><li>http://www.blogsouthwest.com/ </li></ul></ul></ul><ul><ul><ul><li>http://blog.wholefoodsmarket.com/ </li></ul></ul></ul>
  5. 8. Video Sharing <ul><ul><li>Video sharing refers to website or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services </li></ul></ul><ul><ul><li>Successful Examples: </li></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Hulu </li></ul></ul></ul><ul><ul><ul><li>Vimeo </li></ul></ul></ul>
  6. 9. Micro-blogging <ul><ul><li>Micro-blogging  is a form of multimedia blogging that allows users to send brief text, audio or video messages in a number of different ways. These ways can be phone text message, instant message, email or the web. </li></ul></ul><ul><ul><li>Successful Examples: </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>FriendFeed </li></ul></ul></ul><ul><ul><ul><li>Plurk </li></ul></ul></ul>
  7. 10. Forums <ul><ul><li>An Internet forum is a facility on the World Wide Web for holding discussions and posting user generated content, or the web application software used to provide this facility </li></ul></ul><ul><ul><li>Successful Examples: </li></ul></ul><ul><ul><ul><li>ContractorTalk.com </li></ul></ul></ul><ul><ul><ul><li>ContractorCity.com </li></ul></ul></ul>
  8. 11. Social Networks <ul><ul><li>A social network is a social structure made of nodes ( individuals or organizations) that are tied by one of more specific type of relations such as financial exchange, friendship, trade, or web links. </li></ul></ul><ul><ul><li>Successful Examples: </li></ul></ul><ul><ul><ul><li>Linked In </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul>
  9. 12. How do I use it? OK…
  10. 13. Not all social media venues are for everybody. You have to decide which ones make the most sense for your business.
  11. 14. Choosing Social Media Venues <ul><li>Ask yourself… </li></ul><ul><ul><li>Who is my audience? </li></ul></ul><ul><ul><li>What do they want from me? </li></ul></ul><ul><ul><li>Do we want to be part of the conversation? </li></ul></ul><ul><ul><li>What is our objective? </li></ul></ul><ul><ul><li>How much commitment am I able to make? </li></ul></ul>
  12. 15. Recommended Social Media <ul><li>For HBA Members to start: </li></ul><ul><ul><li>Social Search </li></ul></ul><ul><ul><li>Photo Sharing </li></ul></ul><ul><ul><li>Video Sharing </li></ul></ul>
  13. 16. Who Uses Social Media? <ul><li>Social media is growing. </li></ul><ul><li>Social media is influencing purchase decision making. </li></ul><ul><li>Social media is credible. </li></ul><ul><li>Social media for news and information is important. </li></ul><ul><li>Social media users are still loyal to the more popular tools. </li></ul><ul><li>Social media has broadened its demographic. </li></ul>Data Used from 2009 Reality Check Study – CNW Group
  14. 17. Is it worth it? SO…
  15. 18. Why engage in Social Media? <ul><li>Customer Life Cycle </li></ul>
  16. 19. Overcoming common objections… <ul><li>I don’t have time/staff/money… </li></ul><ul><li>They don’t use social media in my industry </li></ul><ul><li>I’m not good with technology </li></ul><ul><li>I’m not a good writer. </li></ul><ul><li>Someone might say something negative. </li></ul><ul><li>It’s not measurable. </li></ul>
  17. 20. Social Media in Your Industry <ul><li>Forums </li></ul><ul><li>http://www.contractortalk.com </li></ul><ul><li>http://www.contractorcity.com/contractor-forums.html </li></ul><ul><li>Video Sharing </li></ul><ul><li>http://www.youtube.com/watch?v=W23uyJC0hwk </li></ul><ul><li>http://www.youtube.com/watch?v=fRKgHD0NNgw </li></ul><ul><li>http://www.youtube.com/watch?v=6S10DjJAG6E </li></ul><ul><li>Photo Sharing </li></ul><ul><li>http://www.flickr.com/photos/lindal-cedar-homes/2668450485/in/photostream/ </li></ul><ul><li>http://www.flickr.com/photos/34342113@N07/3195047973/ </li></ul>
  18. 21. Social Media in Your Industry <ul><li>Blogs </li></ul><ul><li>http://www.feherhomesolutions.com/njwindows/ </li></ul><ul><li>http://www.starqualityair.com/ac-blog/uncategorized/hello-world/ </li></ul><ul><li>http://www.scottishtileandstone.com/flooring-blog/ </li></ul><ul><li>http://www.creccobordonaro.com/remodelingblog/ </li></ul>
  19. 23. Case Studies on Social Media <ul><li>http://delicious.com/chrisbrogan/casestudy </li></ul><ul><li>http://www.ducttapemarketing.com/ </li></ul><ul><li>http://www.marketingprofs.com/ </li></ul><ul><li>http://www.marketingsherpa.com/# </li></ul>
  20. 24. Where to find me on social media <ul><li>Twitter </li></ul><ul><li>@AgriSupply – Work </li></ul><ul><li>@WTCreative_KC – Side Business </li></ul><ul><li>Email </li></ul><ul><li>kcalhoun@willowtreecreative.com </li></ul>

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